Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.
In my time of being a web developer I have had my hand in developing three different content management systems (CMS). One was for a health care company I worked at out of college and two within my five years here at E-dreamz. Each time was a new and challenging experience. So here are ten helpful tips that I would like to share from what I learned along the way.
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.
Underused yet Highly Effective - Get the Skinny on RLSAs.
The youth-sports travel industry in the United States is worth an estimated $7 billion a year, fueled by millions of young soccer and softball players and their parents, who travel to tournaments near and far.
The world of web design changes drastically from year to year and if you don't start fresh every once in awhile and do a complete redesign of your website, it will quickly appear outdated. Read more to find out if it's time to give your site a new look.
Established in 1918, Bagby is still a proven leader today, serving the commercial lighting industry with indoor, outdoor, and specialty lighting needs.
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.
Kick start your new website with some preparedness. Let's go!
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.
Read about the challenge, solution and results that E-dreamz worked through with Feetures!
Running Socks, a family owned business with management located in
Charlotte, NC’s trendy SouthEnd neighborhood.
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.
One size fits all plugin based frameworks like Magento and Wordpress have an obvious appeal, but over time reveal hidden downsides.
There are many great things about using an evergreen browser such as Chrome or Firefox. One of my personal favorite things to do after Chrome gets updated is to open up DevTools and poke around to see if there are any great new tools I can use.
When pitching email campaigns to clients, they always have the same question: how many emails should I send?
The answer, is always the same; as many as you can.
The answer, is always the same; as many as you can.
We are delighted to announce that E-dreamz has won a Gold Hermes Creative Award for the new Lexington.com website in the category of Website Overall/Business to Consumer.
The Brain Tumor Fund for the Carolinas is dedicated to increasing public awareness of the impact of brain tumors and to providing support for the development of treatment strategies and cooperative biomedical research related to brain tumors in the Charlotte region.
Three years ago our internet marketing team started noticing a trend. Email usage across our most progressive clients was on the rise. Revenue and reporting numbers followed suit as we started increasing email sends across the board. Subscriptions graphs went from gentle slopes to growing mountains. Outside of our clients we saw big brands starting to really embrace email blasts.
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