The E-dreamz Blog

The Laravel framework we are proud to say is the backbone of our Echo by E-dreamz software and for good reason. We chose it because in our opinion it is the best out there. It seems that most developers and digital communities agree. 

Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.

What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.

Our most recent eCommerce launch delivers a full redesign of SheltonVineyards.com, the web home of one of the East Coast's largest vineyards. Shelton offers all of their wines for purchase online through the website, or you can visit their beautiful estate in the Yadkin Valley of North Carolina to tour the winery, dine at their on-site restaurant, stroll along walking trails through the vineyard, or enjoy a tasting. The vineyard is also premier destination spot for weddings, private or group tours, and corporate events. As a long time partner of ours, we are proud to enhance Shelton's web presence with a fresh new look built on our Echo platform.

E-dreamz's most recent eCommerce website launch is for a fun and unique new partner - Carolina Fitness Equipment. CFE is a fast-growing business that focuses on buying and selling new, used and pre-owned gym-quality fitness equipment, along with other robust fitness-oriented services like gym planning, equipment refurbishment, and delivery & set-up. E-dreamz is excited for the opportunity to be a part of their story of success.

What is your average customer worth to you? It’s an important question to answer, especially if you own an eCommerce website. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.

In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.

For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main orthocarolina.com website, numerous front-end redesigns and several satellite and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience and skill set to provide premier level web development and marketing services for large medical groups.

When people, or the media, talk about eCommerce sites, or in general, most refer to transactional sites targeted to consumers (B2C). However, the fastest growing eCommerce segment for development, spend and growth in 2018 will be B2B (Business-to-Business) electronic commerce. With the advancements in Enterprise eCommerce solutions businesses are transferring their focus online.

If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.

E-dreamz was proud to be selected as the team to design and build Tommy Bahama Furniture's only direct to customer eCommerce site. Tommy Bahama Furniture sells a huge catalog of high-end home and office furniture for indoor or outdoor use. The website's design needed to match Tommy Bahama's branding and convey the appropriate sense of quality and prestige to match their merchandise.

eCommerce is not something of the future, it’s taking over the way business is done every minute of every day.