Insights & Perspectives

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Digital Marketing / Jane Londeree/ March 15, 2018
Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.
Digital Marketing / Brian Henning/ March 13, 2018
What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.
New Websites / TR Williams/ March 13, 2018
Our most recent eCommerce launch delivers a full redesign of, the web home of one of the East Coast's largest vineyards. Shelton offers all of their wines for purchase online through the website, or you can visit their beautiful estate in the Yadkin Valley of North Carolina to tour the winery, dine at their on-site restaurant, stroll along walking trails through the vineyard, or enjoy a tasting. The vineyard is also premier destination spot for weddings, private or group tours, and corporate events. As a long time partner of ours, we are proud to enhance Shelton's web presence with a fresh new look built on our Echo platform.

Web Development / Mike Fleming/ February 13, 2018
No code base can be guaranteed to be 100% bug free. While programmers should aim to write code and software that is bug free, it’s inevitable that bugs will fly in from time to time. When they do pop up, the response can vary due to the nature of the issue.
New Websites / TR Williams/ February 02, 2018
E-dreamz's most recent eCommerce website launch is for a fun and unique new partner - Carolina Fitness Equipment. CFE is a fast-growing business that focuses on buying and selling new, used and pre-owned gym-quality fitness equipment, along with other robust fitness-oriented services like gym planning, equipment refurbishment, and delivery & set-up. E-dreamz is excited for the opportunity to be a part of their story of success.
Digital Marketing / Brian Henning/ January 26, 2018
What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.
Web Design / Jane Londeree/ January 23, 2018
In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.
New Websites / TR Williams/ January 18, 2018
For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main website, numerous front-end redesigns and several satellite and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience and skill set to provide premier level web development and marketing services for large medical groups.
Web Development / Nate Pulver/ January 17, 2018
When people, or the media, talk about eCommerce sites, or in general, most refer to transactional sites targeted to consumers (B2C). However, the fastest growing eCommerce segment for development, spend and growth in 2018 will be B2B (Business-to-Business) electronic commerce. With the advancements in Enterprise eCommerce solutions businesses are transferring their focus online.
Digital Marketing / Brian Henning/ January 04, 2018
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.
New Websites / TR Williams/ December 27, 2017
E-dreamz was proud to be selected as the team to design and build Tommy Bahama Furniture's only direct to customer eCommerce site. Tommy Bahama Furniture sells a huge catalog of high-end home and office furniture for indoor or outdoor use. The website's design needed to match Tommy Bahama's branding and convey the appropriate sense of quality and prestige to match their merchandise.
Digital Marketing / Nate Pulver/ December 19, 2017
eCommerce is not something of the future, it’s taking over the way business is done every minute of every day.
New Websites / Nate Pulver/ November 28, 2017
David Pressley School of Cosmetology has been offering students the chance to make their career dreams come true for more than 50 years. Their hands-on learning style includes an updated curriculum that teaches the latest techniques in skin care, makeup application, nail care and hair styling. They are a certified member of the National Accrediting Commission of Cosmetology Arts & Sciences.
New Websites / Nate Pulver/ November 16, 2017
Stanza Machinery provides industrial finishing solutions and technical services for the metal, wood, and plastics industries. They specialize in coating and finishing systems for mouldings, extrusions, tubing, flooring, and flat surfaces in metal, wood, and glass.
New Websites / Nate Pulver/ November 07, 2017
Methodist Hospital for Surgery offers top notch surgical services for Spine Surgery, Orthopedics, Podiatry and Ears, Nose, and Throat. Touting some of the area’s leading specialists in these fields, Methodist Hospital for Surgery is setting a new standard of care for the Dallas / Fort Worth metro area. As a destination medical center providing unparalleled surgical excellence to domestic and global patient populations, we represent some of the nation’s leading neurosurgeons and orthopedic surgeons.
New Websites / Nate Pulver/ October 17, 2017
Transformant Healthcare Solutions is a physician-led management services organization focused on optimizing private practice management, preparing them to take on risk, and increasing the voice of private practice physicians on national healthcare trends. THS partners with physicians and their practices, providing infrastructure, support and guidance while creating a learning community that empowers them to transform healthcare – delivering consistently high quality, affordable, patient centered care.
New Websites / Nate Pulver/ September 27, 2017
The Byrd's Group serve a range of client types, with a primary focus being commercial sites where the client needs a comprehensive landscape solution and a service partner who will manage their investment through sound horticultural practices. They offer every client the industry knowledge and vast expertise in areas such as design, sitework, irrigation, installation and maintenance.
Digital Marketing / September 22, 2017
One of the defining aspects of living in our modern, hyperconnected society is the increasingly omnipresent levels of passive influence we exert over each other at any given time.
New Websites / Nate Pulver/ August 18, 2017
Artistica Home is a division of Lexington Home Brands, one of the country’s foremost manufacturers of beautifully designed and elegantly crafted home furnishings. Maintaining the attributes for which the company is known, Artistica Home continues to be led by the founder’s son, whose passion is innovative design across a wide range of styling, attention to detail, and a keen focus on unique and sophisticated finishes.
Web Design / TR Williams/ August 17, 2017
The rapid evolution of technology, specifically technology that powers the web, continually alters the way our industry works - both for us and our clients. The emergence of simple, cheap and effective web-builder tools in the last few years has redefined the process of selecting a web vendor for many businesses. Fast, DIY tools like Wordpress and Wix are great, and they provide an excellent solution for small or start-up businesses that don’t have the budget or need for a custom solution. But what are the options for mid to high tier business who do need a custom solution? That answer isn’t as simple as it used to be. And here are our thoughts as to why:
Digital Marketing / Brian Henning/ August 16, 2017
Online marketing tools have come a long way in the past few years, and one of the biggest, Google Adwords, the largest in terms of revenue, just went through a major overhaul to make the user interface more intuitive.
Web Design / Jane Londeree/ August 03, 2017
Web fonts have made a drastic change and upgrade in the last few years and it has web designers and branding experts rejoicing everywhere. In this post, I'd like to share with you some of the best Google Web Font options to match the classic print fonts everyone knows and loves.
New Websites / Nate Pulver/ August 02, 2017
Since 1984, TelWare has helped thousands of customers make the right decisions with technology. One of thier greatest values is our commitment to product quality and customer satisfaction. TelWare can provide support for every step of your IT project, including planning, installation and user training. They can provide local and long-distance voice services and internet data services. They can assist your IT department with your data network, or become your IT department. TelWare can integrate all forms of communication, including phone, voicemail, email, mobile devices and databases.
Digital Marketing / July 27, 2017
Learn how to effectively use paid advertising to acquire quality leads and gauge market depth while controlling your budget.