Insights & Perspectives

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Avalara
Web Design / Mike Fleming/ October 10, 2016

When the taxes get tough, the tough get automated with Avalara products. Avalara’s state-of-the-art sales tax calculation and returns software can be turned on instantly in our Echo+ platform, so you’ll get guaranteed-accurate rates and simple, push-button return filing with no extra installation hassles.

facebook targeting
Digital Marketing / September 21, 2016

Have you ever seen an ad on your Facebook Newsfeed and felt like you were being stalked? How does Facebook know where to place these ads? Let's take a look behind the curtain.

Facebook and Instgram
Digital Marketing / September 21, 2016

Facebook and Instagram are two very dominant social media platforms and advertising on them can be very beneficial to your business. Advertising on them can be very similar, but also different. Should you be using both?

Tweets
Digital Marketing / Brian Henning/ September 14, 2016

Tweets, retweets, hashtags, quoted tweets, handles – what in the world?

facebook ads
Digital Marketing / September 14, 2016

Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.

Capitala Website
New Websites / Nate Pulver/ September 12, 2016

Capitala Group is a leading provider of capital to lower and traditional middle-market companies through its family of credit-focused funds.

Mobile Design on Phone
Digital Marketing / September 09, 2016

Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!

Mobile Updates
Web Design / Jane Londeree/ September 06, 2016

Recently the E-dreamz Production team partnered up with Google to go over some best practices for mobile website design based on numerous studies and questionnaires they have conducted. We covered a lot of good points during the discussion but my main take-away from it all? We need to have a "mobile-first" mindset now in 2016 and going into 2017.

Performance
Web Design / TR Williams/ September 02, 2016

The more you try to force your website to do, the less effective it will be for your business. Simpler is better.

Digital Marketing / Brian Henning/ August 30, 2016

Keeping to the topic of the Google Adwords platform this month, I want to provide some insight that goes beyond just an explanation of the pros and cons of leveraging an advertising platform and walk through a quick case study to show you the ways in which we utilize this software for our clients.

Sports Force Parks Website
Digital Marketing / Nate Pulver/ August 25, 2016

Read about the challenge, solution and results that E-dreamz worked through with Sports Force Parks.

Digital Marketing / August 19, 2016

Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.

Google Maps and Geomarketing
Digital Marketing / August 10, 2016

One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Shopping
Digital Marketing / August 10, 2016

It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Responsive Scree Sizes
Digital Marketing / August 05, 2016

For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Boxes
Web Development / Katelynn Barlowe/ July 29, 2016

Learn how flexbox brings simple UI solutions to commonly used design structures.

Custom Reporting from E-dreamz
Digital Marketing / July 28, 2016

See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

Marketing Changes
Digital Marketing / July 20, 2016

The logo isn't the only thing about Instagram that has changed recently.

Website Conversions
Digital Marketing / July 19, 2016

Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

Vector Fleet Website
New Websites / Nate Pulver/ July 18, 2016

Vector Fleet is a dedicated fleet maintenance service provider.

Arrowlytics Website
New Websites / Nate Pulver/ July 18, 2016

Arrowlytics dashboard helps healthcare organizations by pulling data from their various platforms into one system to aggregate and analyze data with one tool.

Computer - Images
Web Design / Sarah Schoffman/ July 14, 2016

You just signed the contract to your redesign - Next Steps

Reporting
Digital Marketing / July 11, 2016

One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.