Who, how, what, when, where

Tips on Writing Product Descriptions that Convert

Product descriptions are a very important part of running a successful e-commerce website. This content is important, not only for the organic rankings of your brand and specific products but also for actually getting conversions and people to buy through your site. Your product pages are a true reflection of your brand image and it's worth putting in the extra time to get these pages to where they need to be. Start improving your product pages by focusing on the images/videos used, user experience and, of course, the information provided in the product descriptions.

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Questions to Ask when Creating or Expanding your Website

Starting a new web project and unsure where to start? Needing a little guidance on what you should be looking for since there is a lot to review? Does the project almost feel a little overwhelming? Here are 11 important questions to ask yourself and your team before you begin the process. 

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CNSA Design

Case Study: CNSA

Given that one of our primary industries of focus is healthcare, we are always excited for the opportunity to design and build a new medical website. Rarely, though, do we get to work with organization the size and caliber of Carolina Neurosurgery & Spine Associates (CNSA) - the nation's largest neurosurgery & spine specialty group. Our most recent launch is a completely revamped web experience for CNSA, leveraging a heavily customized version of the healthcare package of our Echo website platform.

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2019 Design Trends

Design Trends to Look Out for in 2019

Digital design as a whole has changed drastically over the last few years. In the last decade we've seen the emergence of responsive design which has changed the industry completely. Now in 2019 designers and developers are challenged with keeping each site unique and fresh while adhering to what works best for the web and each device or screen size.

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