Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.
Capitala Group is a leading provider of capital to lower and traditional middle-market companies through its family of credit focused funds.
Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!
Recently the E-dreamz Production team partnered up with Google to go
over some best practices for mobile website design based on numerous studies and questionnares they have conducted.
We covered a lot of good points during the discussion but my main
take-away from it all? We need to have a "mobile first" mindset now in
2016 and going into 2017.
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The more you try to force your website to do, the less effective it will be for your business. Simpler is better.
A big thank you to everybody who was able to make it out to the event and make it a roaring success.
Keeping to the topic of the Google Adwords platform this
month, I want to provide some insight that goes beyond just an explanation of
the pros and cons of leveraging an advertising platform and walk through a
quick case study to show you the ways in which we utilize this software for our
clients.
Read about the challenge, solution and results that E-dreamz worked through with Sports Force Parks.
Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.
E-dreamz is invading the Google Fiber office in Uptown Charlotte! We've teamed up with Google to host a luncheon. The event will be focused on both Adwords and the growth of mobile search.
Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.
Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.
One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.
It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.
For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.
Learn how flexbox brings simple UI solutions to commonly used design structures.
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.
The logo isn't the only thing about Instagram that has changed recently.
Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.
Vector Fleet is a dedicated fleet maintenance service provider.
Arrowlytics dashboard helps healthcare organizations by pulling data from their various platforms into one system to aggregate and analyze data with one tool.
You just signed the contract to your redesign - Next Steps
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.
