The E-dreamz Blog

It may seem that eCommerce websites have become the norm in today’s society, but there is still a long way to go before online shopping overtakes brick-and-mortar. It may surprise you, as it still surprises me, that eCommerce sales as a percent of global retail sales currently stand at 13%. While that percentage is quite low, it’s also important to remember how online shopping influences our in-store purchase behavior. Multi-channel buying is a common theme today as most consumers will utilize a variety of online and offline resources prior to making a purchase.

At E-dreamz, we're always excited to work with new partners in the automotive industry. Being headquartered in the heart of NASCAR country here in Charlotte, NC, we've enjoyed the opportunity to build high-performing automotive websites for many local and regional aftermarket auto parts companies over the years. Our latest site launch is for StreetKing, a full-service provider of custom wheel and tire packages with multiple retail locations throughout the southern US.

E-dreamz recently launched two websites for DATASCOPE WMS - both a refresh of their corporate site and an all-new eCommerce site. DATASCOPE is an international company specializing in warehouse management software and solutions. They recently invested in a US-based headquarters here in Charlotte to spearhead plans for growth in the US market. E-dreamz is proud to have been selected as their stateside digital partner.

How often should you redesign your website? Most experts in the field would agree that about 2-3 years is the maximum lifespan of a website at most. However, what matters more than how often you are updating your website are the changes you are making and what goals want to be met based on the changes. If your site is not performing well or generating leads then it’s time to look into starting the redesign process.

As mobile and tablet use continues to increase, website users are expecting app-like elements on their desktops. At E-dreamz, our web developers are always looking for ways to move in this direction. In this article, we highlight our client, Carolina Fitness Equipment, and focus on the development of a drag-and-drop idea board we created for them.

One of the largest discrepancies web designers and web developers have when updating websites is image size. Since we build our custom website deisgns around responsive design, this makes image dimensions and pixels incredibly important. In this article, we will discuss the top key items to keep in mind when you're choosing images for your website.

Recently we were asking to be guests on a local podcast, hosted by Shotgun Eddie & Company. Topics ranged from general business ideas to our Echo Platform.

E-dreamz begins each of our website design and development projects with a dedicated planning and definition phase that includes the preparation of a full wireframe document for the new website. Often, our clients struggle to grasp the purpose of the wireframe and provide useful feedback. Here’s what a wireframe is all about and five reasons why it’s critical to the overall custom web design and development process.

In a society driven by mass media and information-overload the internet is constantly expanding and changing with new content and rich media. The types of content we’ll be referring to here can include but is definitely not limited to: text, articles, videos, audio recordings, photos, graphics, memes, and more.

As the digital marketing world continues to evolve, so should your SEO strategy. Here are four tips to stay on top of your SEO to bring you further towards reaching your business goals.

Our most recent website launch is one of our biggest ever. Albemarle Corporation is a global specialty chemicals company with leading positions in lithium, bromine and refining catalysts. Having recently relocated their corporate headquarters to Charlotte, NC, Albemarle was looking for a local vendor to partner with for their new website and ongoing technical support. E-dreamz is proud to have been selected as Albemarle's preferred digital partner.

Creating a custom website design that shows your customers exactly how great your business is and looks different than all the other websites, is a challenging task. For eCommerce and lead generating sites, the homepage is a very important step in beginning the customer lead funnel. Here are a few pieces of critical content to have on your homepage that can transform the way your audience engages with your brand and how your site performs organically.