The E-dreamz Blog

In our profession, digital marketing and web design share similarities to Arbor Day.

Understanding your core audience, their values when taking interest in your brand, and the content that interests them will provide a great web experience.

When creating a website from scratch, there are SO many things that you need to do that sometimes it can get overwhelming wondering if you are meeting basic website standards or on the alternative doing things that do not make for a good website. We have come up with a list of the things that you need to know to avoid when planning and finalizing your website design. Avoid these common website mistakes to help your business stay competitive, polished, and professional online.

Measuring the success of your brand marketing campaigns will show how your audience remembers your brand and interest.

Value is determined by the receiver, who can be customers, employees, investors, and a network for awareness. In this mix, there's probably a variety of answers where some are positive and negative.

Designing and launching a new website for your company is an important decision. There are multiple things to consider when deciding which of the many available web platforms to choose. We have gathered six relevant tips to examine before you make your final decision. From budget to ease of use and a few others, as well, read through these tips to help navigate through the realm of website platforms available.

Simply having a business online isn’t enough to get someone’s attention in today’s competitive climate. People browsing have the same amount of time but plenty more information and resources to scour through to get what they want.

Google processes over 3.5 billion searches on average per day according to internet live stats and the first page of Google’s search results eat up 95% of web traffic. It’s no wonder why so many companies starting out struggle to get their footing established online. SEO is a long term game and requires patience, determination, and the right practices but getting it right means your business’ success.

2022 will be an interesting year with COVID-19 continuing to impact regions around the world. There is now a greater increase in the importance of websites as a whole since people are now at home more working, communicating, and setting appointments online more than ever. With this being said, we are expected to see a rise in websites improving their overall offerings in general and user interface design needs to be top-notch to support this. Design trends will constantly be evolving from year to year, but 2022 will be unique in that more people are online so things may evolve faster and companies may experiment more. We’ve highlighted a few of the most common elements we expect to become popular or continue to rise.

Struggling to get traffic to your site? Here is E-dreamz's list of 10 items to help boost rankings on your site.  This list covers topics from social to how to improve items on your website to gain more website visitors.  

There’s a lot that happens in the customer’s journey. Many patients do research on the company and the doctor before setting an appointment. Reviews are a big part of any business because many customers read reviews before making any decisions. There are many ways to encourage your audience to write reviews, and often, different methods work for different types of businesses.

“Digital accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, digital tools and technologies, by people with disabilities.” - Georgetown Law

Read this blog post to find out the scoop on digital accessibility, telemedicine, trust and other website design non-negotiables for 2022.

Standing out in the constant up-scrolling feeds of Facebook, TikTok, Twitter, and Instagram, can be a challenge. We've prepared a handful of social media marketing tips to consider that can separate your brand and the message you're communicating from the clutter.