Advertising on Google is highly effective and can even significantly increase your organic rankings as well. You don’t need to pour your entire marketing budget into Google Ads for it to work wonders for your business. Aside from the visual differences between display and search advertising, the major difference is that display shows ads to people who aren’t directly searching for your brand, and search ads show to people actively searching specifically for your product or your keywords. Let’s dive into some more of the differences between these two types of Google Ads.
- Digital Marketing, Digital Advertising, Google Ads