The E-dreamz Blog

Advanced Prosthetics is a trusted provider of high-quality prosthetic and orthotic care, offering customized solutions to help patients regain mobility and independence. As the organization continued to grow and expand its patient base, its outdated website no longer reflected the level of innovation and care it delivered in-person.

In 2024, the U.S. Department of Health and Human Services (HHS) finalized updates to its Section 504 nondiscrimination regulations, creating clear and enforceable requirements for digital accessibility across healthcare websites and digital tools. This article explains what the new HHS accessibility rule means, how it relates to WCAG 2.1 Level AA, and how healthcare practices should evaluate accessibility solutions realistically and responsibly.

OrthoAtlanta is one of the largest orthopedic and sports medicine practices in the Southeast, serving patients across more than 20 locations across metro Atlanta and the state of Georgia. As a long-standing client since 2015, OrthoAtlanta turned to us once again to reimagine their digital presence and create a modern, scalable, and performance-optimized website that reflects their leadership in orthopedic care.

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.

Healthcare practices often ask: “Should each doctor have a Google Business Profile (GBP) for every office where they see patients?” It’s a smart question. With providers frequently splitting time across multiple offices, the way you structure Google Business Profiles impacts patient experience, local SEO, and online reputation management. In this guide, we’ll break down how to handle GBPs for multi-location practices and why consolidating profiles is usually the best approach.

In today’s competitive digital landscape, healthcare organizations need smart, data-driven strategies to connect with patients. One of the most effective tools available is Google Performance Max (PMAX)—a fully automated campaign type designed to drive results across all of Google’s platforms. In this guide, you’ll learn how PMAX works, when to use it (and when not to), and how to optimize it for better patient engagement and ROI.

Healthcare marketing continues to face challenges as we move deeper into 2025. Rising costs, evolving patient expectations, and economic uncertainty are placing pressure on healthcare organizations to do more with less. In this post, we dive into the most important healthcare marketing trends for 2025 - along with actionable tips to help your organization stay competitive, connect with patients, and drive measurable growth.

Keyword cannibalization occurs when your paid search ads and organic SEO efforts compete for the same keywords, undermining both strategies. This issue can lead to wasted budgets and decreased SEO performance, especially in competitive industries like healthcare. This guide helps you form a strategy that maximizes your digital marketing budget and results.

All healthcare specialties, Orthopedic practices in particular, have had to navigate challenges in recent years. Data privacy & compliance, staffing shortages, increased competition, and better-informed patients have all affected the way orthopedics operates. However, growth opportunities are still abundant as we look forward to 2025. With the right marketing strategies, orthopedic groups can effectively engage patients, stay competitive, and capture a significant share of the market.

Looking ahead to 2025, there are several things healthcare marketers should keep any eye on that may impact how organic search should be approached in your website page structure and overall SEO & content strategy. 

The 2025 outlook for healthcare website design and development doesn’t differ much from the direction we’ve been moving for the past several years. It’s a cliche, but the “keep it simple” philosophy is still the standard. No matter how streamlined your web content might be, it could still be simpler. 

E-dreamz is excited to announce the latest healthcare website launched on our Remedy CMS platform. Associated Otolaryngologists of Pennsylvania, Inc. (AOP) is a premier ENT  medical practice located in Hershey, PA. The AOP website design project was a fun and challenging job for our team. Our solution for AOP involved medical website design & development, healthcare SEO & content strategy, as well as technical support related to AOP's domain and DNS. For more information about this project, read below.