Insights & Perspectives

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / Aaron Gingras/ October 20, 2016
For the past decade Cyber Monday has been an integral to shopping for the holidays. Learn how to use Internet Marketing techniques to leverage the day after Thanksgiving Weekend.

Digital Marketing / October 20, 2016
As far as most of us are concerned, Black Friday is a way to get great deals on products that we may or may not need. Usually, this means camping out and trying to score items that we have been wanting or needing at outrageous discounts. The way we know Black Friday now is not how it has always been and it’s not how it always will be.

Digital Marketing / Kelsey Lee/ October 19, 2016
Black Friday and Cyber Monday have come and gone. Everything seems suddenly back to normal with all the crazies done with their holiday shopping. But it isn't done yet. How can we market to those still getting shopping done?

Digital Marketing / October 17, 2016
In just two shorts weeks’ ghouls, ghosts, and goblins will be out asking for candy. Personally to me this is a sign that the holidays are here. Time for fun, family, celebrations, cooler weather and all those things we love about this time of the year. This also means it is time to ensure your digital marketing strategies are being created, extra inventory being ordered, spend being pumped up, and everything that comes with the holiday season rush.

Web Design / Mike Fleming/ October 10, 2016
When the taxes get tough, the tough get automated with Avalara products. Avalara’s state-of-the-art sales tax calculation and returns software can be turned on instantly in our Echo+ platform, so you’ll get guaranteed-accurate rates and simple, push-button return filing with no extra installation hassles.

Digital Marketing / Aaron Gingras/ September 21, 2016
Have you ever seen an ad on your Facebook Newsfeed and felt like you were being stalked? How does Facebook know where to place these ads? Let's take a look behind the curtain.

Digital Marketing / Aaron Gingras/ September 21, 2016
Facebook and Instagram are two very dominant social media platforms and advertising on them can be very beneficial to your business. Advertising on them can be very similar, but also different. Should you be using both?

Digital Marketing / Brian Henning/ September 14, 2016
Tweets, retweets, hashtags, quoted tweets, handles – what in the world?

Digital Marketing / September 14, 2016
Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.

New Websites / Nate Pulver/ September 12, 2016
Capitala Group is a leading provider of capital to lower and traditional middle-market companies through its family of credit focused funds.

Digital Marketing / September 09, 2016
Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!

Web Design / Jane Londeree/ September 06, 2016
Recently the E-dreamz Production team partnered up with Google to go over some best practices for mobile website design based on numerous studies and questionnares they have conducted. We covered a lot of good points during the discussion but my main take-away from it all? We need to have a "mobile first" mindset now in 2016 and going into 2017.

Web Design / TR Williams/ September 02, 2016
The more you try to force your website to do, the less effective it will be for your business. Simpler is better.

Digital Marketing / September 01, 2016
A big thank you to everybody who was able to make it out to the event and make it a roaring success.

Digital Marketing / Brian Henning/ August 30, 2016
Keeping to the topic of the Google Adwords platform this month, I want to provide some insight that goes beyond just an explanation of the pros and cons of leveraging an advertising platform and walk through a quick case study to show you the ways in which we utilize this software for our clients.

Digital Marketing / Nate Pulver/ August 25, 2016
Read about the challenge, solution and results that E-dreamz worked through with Sports Force Parks.

Digital Marketing / August 19, 2016
Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.

Digital Marketing / August 16, 2016
E-dreamz is invading the Google Fiber office in Uptown Charlotte! We've teamed up with Google to host a luncheon. The event will be focused on both Adwords and the growth of mobile search.

Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.




Digital Marketing / Kelsey Lee/ August 10, 2016
One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Digital Marketing / Aaron Gingras/ August 10, 2016
It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Digital Marketing / August 05, 2016
For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Web Development / Katelynn Barlowe/ July 29, 2016
Learn how flexbox brings simple UI solutions to commonly used design structures.

Digital Marketing / Kelsey Lee/ July 28, 2016
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

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