Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.
In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.
For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main orthocarolina.com website, numerous front-end redesigns and several satellite and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience and skill set to provide premier level web development and marketing services for large medical groups.
When people, or the media, talk about eCommerce sites, or in general, most refer to transactional sites targeted to consumers (B2C). However, the fastest growing eCommerce segment for development, spend and growth in 2018 will be B2B (Business-to-Business) electronic commerce. With the advancements in Enterprise eCommerce solutions businesses are transferring their focus online.
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.
E-dreamz was proud to be selected as the team to design and build Tommy Bahama Furniture's only direct to customer eCommerce site. Tommy Bahama Furniture sells a huge catalog of high-end home and office furniture for indoor or outdoor use. The website's design needed to match Tommy Bahama's branding and convey the appropriate sense of quality and prestige to match their merchandise.
eCommerce is not something of the future, it’s taking over the way business is done every minute of every day.
David Pressley School of Cosmetology has been offering students the chance to make their career dreams come true for more than 50 years. Their hands-on learning style includes an updated curriculum that teaches the latest techniques in skin care, makeup application, nail care and hair styling. They are a certified member of the National Accrediting Commission of Cosmetology Arts & Sciences.
Stanza Machinery provides industrial finishing solutions and technical services for the metal, wood, and plastics industries. They specialize in coating and finishing systems for mouldings, extrusions, tubing, flooring, and flat surfaces in metal, wood, and glass.
Methodist Hospital for Surgery offers top notch surgical services for Spine Surgery, Orthopedics, Podiatry and Ears, Nose, and Throat. Touting some of the area’s leading specialists in these fields, Methodist Hospital for Surgery is setting a new standard of care for the Dallas / Fort Worth metro area. As a destination medical center providing unparalleled surgical excellence to domestic and global patient populations, we represent some of the nation’s leading neurosurgeons and orthopedic surgeons.
Transformant Healthcare Solutions is a physician-led management services organization focused on optimizing private practice management, preparing them to take on risk, and increasing the voice of private practice physicians on national healthcare trends. THS partners with physicians and their practices, providing infrastructure, support and guidance while creating a learning community that empowers them to transform healthcare – delivering consistently high quality, affordable, patient centered care.
The Byrd's Group serve a range of client types, with a primary focus being commercial sites where the client needs a comprehensive landscape solution and a service partner who will manage their investment through sound horticultural practices. They offer every client the industry knowledge and vast expertise in areas such as design, sitework, irrigation, installation and maintenance.
One of the defining aspects of living in our modern, hyperconnected society is the increasingly omnipresent levels of passive influence we exert over each other at any given time.
Artistica Home is a division of Lexington Home Brands, one of the country’s foremost manufacturers of beautifully designed and elegantly crafted home furnishings. Maintaining the attributes for which the company is known, Artistica Home continues to be led by the founder’s son, whose passion is innovative design across a wide range of styling, attention to detail, and a keen focus on unique and sophisticated finishes.
The rapid evolution of technology, specifically technology that powers the web, continually alters the way our industry works - both for us and our clients. The emergence of simple, cheap and effective web-builder tools in the last few years has redefined the process of selecting a web vendor for many businesses. Fast, DIY tools like Wordpress and Wix are great, and they provide an excellent solution for small or start-up businesses that don’t have the budget or need for a custom solution. But what are the options for mid to high tier business who do need a custom solution? That answer isn’t as simple as it used to be. And here are our thoughts as to why:
Online marketing tools have come a long way in the past few years, and one of the biggest, Google Adwords, the largest in terms of revenue, just went through a major overhaul to make the user interface more intuitive.
Web fonts have made a drastic change and upgrade in the last few years and it has web designers and branding experts rejoicing everywhere. In this post, I'd like to share with you some of the best Google Web Font options to match the classic print fonts everyone knows and loves.
Since 1984, TelWare has helped thousands of customers make the right decisions with technology. One of thier greatest values is our commitment to product quality and customer satisfaction. TelWare can provide support for every step of your IT project, including planning, installation and user training. They can provide local and long-distance voice services and internet data services. They can assist your IT department with your data network, or become your IT department. TelWare can integrate all forms of communication, including phone, voicemail, email, mobile devices and databases.
Learn how to effectively use paid advertising to acquire quality leads and gauge market depth while controlling your budget.
Office Environments are a dedicated team of highly-trained professionals who specialize in workplace consultation as well as sales and services for contract furniture and flooring. They have served Charlotte-based businesses for over 30 years and are proud to be a Steelcase Premier Partner. Their passion is creating lasting partnerships with our clients to design and implement custom workplace solutions in the Corporate, Healthcare, Education and Financial markets.
Google has reaffirmed content marketing as the apex predator in SEO combat with a series of massive sweeping updates. How you fare moving forward will depend on the strength of your content fu.
When you have an overwhelming number of recommendations screaming red alert, how do you evaluate which ones are worth your time?
Undecided on how you’d like things to look on your site? I’ve put together a small list of features that our clients use on their sites to help display content or portray the important items across their sites such as a variety of product finders.
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Take a deep-dive with me and learn how Snapchat's new initiatives will effect both digital and social media marketing down the road.
