Digital Advertising | Google Ads | Google Display Ads | Google Search Ads

Display vs. Search Advertising: The Differences & When to Use Each to Get Results

Advertising on Google is highly effective and can even significantly increase your organic rankings as well. You don’t need to pour your entire marketing budget into Google Ads for it to work wonders for your business. Aside from the visual differences between display and search advertising, the major difference is that display shows ads to people who aren’t directly searching for your brand, and search ads show to people actively searching specifically for your product or your keywords. Let’s dive into some more of the differences between these two types of Google Ads.

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Google Translate

Pros and Cons of using Google Translate vs Custom Translation

Are you trying to decide what avenue you should take on how you need to translate your site? It’s a common question we are asked from our large players who’s sites need to be in multiple countries. Some of our digital agency customers use Google Translate while some create a custom translated site. There is no one good answer on which translation option is best for your business, but we broke down the Pros and Cons of each. This will make it easier to decide which option will match your business the best.

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Epic Albumz | The National: Boxer

Want to hear an out of touch, middle-aged man wax poetic about a morose indie album from the greatest band of the 2000s? If you've ever heard The National, then your answer is probably a resounding "yes", because that's exactly what they're all about. If your answer is "no", that must mean you've never really listened to them. Which is a shame. Because you should. Boxer is basically required listening for anyone who thinks or feels or lives life. 

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email marketing tips

Email Marketing 101 - Best Practices

Every email campaign or newsletter sent out to your customer base can be considered email marketing. Whether it be promoting products, promoting an event, or just plain informational content about your company, you should always think of each email being sent out to clients or potential clients as a way to advertise your business. It has now been over 40 years since the first email was ever sent and, email marketing has drastically evolved since this time, to say the least. There are now set standards and expectations out there for each email sent and by following simple rules you can ensure you are following the best practices for email marketing. Many of these rules for email blasts are also required by law through the CAN-SPAM Act. Today on the E-dreamz blog, we will go over a few of these best practices and how to best implement them. Be sure to check the CAN-SPAM Act page regularly to make sure you are following all of the latest best practices and regulations that exist since we will only be covering a few of the most pertinent.

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Coldplay: A Head Full of Dreams Album

Epic Albumz | Coldplay: A Head Full of Dreams

Coldplay is one of those bands that everyone knows about, but everyone’s opinion is so different. If you were to ask me 10 years ago how I felt about their music, I would’ve said I liked it but they weren’t necessarily my favorite band. Now, I still get chills every time I hear certain songs and so many of their songs have such fond memories attached to them for me.

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cyber monday

Gearing Up Your Digital Marketing Plan For Cyber Monday

The most important step when preparing for Black Friday and Cyber Monday sales is to plan everything in advance. Plan for the sales items, the type of sale and the promotional channels you will use to spread the word. Also, be sure to complete site audits regularly leading up to the sale to ensure customers have the best possible user experience. This post breaks down every step you need to take when preparing for the big sale days this holiday season. 

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iFAQ: Mike Fleming

iFAQ: Mike Fleming, Chief Technology Officer

For our next installment of infrequently asked questions, we will be sitting down to interview Mike Fleming, our Chief Technology Officer here at E-dreamz. Mike is originally from Mint Hill, NC but currently resides in Belmont, NC with his wife, son and dog. Mike enjoys staying up-to-date with technology as much as possible and also enjoys iRacing as a hobby. Read more about our awesome Chief Technology Officer, Mike, in our blog post.

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Landing Page Design

Tips for Effective Landing Page Design

A landing page in web design and digital marketing is basically a single website page that is used for relaying specific information to users and urging them to take action based on this information in some way. This action could be to send in their contact information, buy a product if they are an eCommerce website, sign-up for a newsletter, register for an event, or any other number actions that can be taken. Landing page designs are often used by businesses to sell information to a user whether it be about a business, product, special event, or just advertising in general.

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Throwing Copper

Epic Albumz | Live: Throwing Copper

This is one of the first albums that I would just put on repeat and listen to it over and over. I was only 10 years old when Live's Throwing Copper was released. I heard some of the songs here and there from the radio but didn't really fall in love with it until a few years later when my older brother got a copy of the CD.  I have many fond memories that involve this album. From just cruising around with my brother and his sound system blaring, to many weekend nights camping and listening to music around the fire. This was always the first and last thing we played almost every time. The anticipation of riding around waiting for the bass to hit when I Alone's chorus kicks in was epic!

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iFAQ - Jane

iFAQ: Jane Londeree, Senior Digital Designer & Art Director

For our next installment of infrequently asked questions, we will be sitting down to interview Jane Londeree, our Senior Digital Designer and Art Director here at E-dreamz, who has been an integral apart of our team for almost 9 years now. Jane is originally from Mooresville, NC where she left her hometown to go to college in Boone at Appalachian State to study graphic design. Jane now lives in Charlotte with her husband, cats and is expecting her first child this November - a baby boy! Find out more about Jane today our blog.

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medical cms

What to Look for in a Medical CMS Patform

If you are setting up and planning a medical website design you will need to consider many different factors for a content management system, or CMS, to make sure you are getting exactly what you need out of your site from an admin standpoint alone. Medical websites are usually content-heavy with the number of doctors, locations, and media so therefore they consist of many components, assets, and rotating content. It’s crucial to make sure your medical CMS platform can handle all of these different components and rich media and handle it well.

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Fleet Foxes

Epic Albumz | Fleet Foxes: Fleet Foxes

My relationship with Fleet Foxes began with a blind date.

I was 19. A year before, I had moved from the city of Charlotte to the bigger city of Chicago. From there I had come to a small town in central Virginia just east of the Blue Ridge Mountains. Still reeling with culture shock and trying to find my place, I was sitting alone in a common area of my college studying. Out of nowhere, I was interrupted by a random guy I’d never seen before asking if I’d like to go on “The Great Date ‘08” with him. He explained that his roommates had challenged each other to find someone they don’t know and treat them to a group date involving home-cooked food and go-karts.

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