Digital Marketing Strategy for Healthcare Groups
User experience, mobile friendliness, page quality, web vitals, loading speeds… The factors that influence your website’s ultimate search ranking potential extend far beyond simply having excellent, keyword rich content.
The modern foundation of an effective SEO strategy is highly technical. That’s why E-dreamz looks at our ECHO Health SEO services from two different, but related, perspectives. First is your website’s technical, or foundational, SEO. This is the actual structure, performance and design of your website, web pages, server configuration, and other technical aspects of your business’s online presence. The second is strategic, or content-focused, SEO. This involves analyzing and predicting data models, keyword positions, competitor actions, and other off-page factors to develop an effective content recommendation strategy.
Maintaining an effective SEO strategy is often a full-time job. Our team of developers, strategists, marketers, analysts and consultants manage the optimization strategy for dozens of the nation’s largest orthopedic and specialty care groups.
E-dreamz Healthcare SEO Tactics & Activities
- Audit your current SEO footprint - and that of your key regional competitors - to establish baselines and begin formulating an SEO growth strategy
- Establish patient-focused keyword portfolios that segment your position tracking by locale, service, provider or treatment
- Implement tactics that make search engines happy — from writing user-focused content to eliminating duplicate information
- Develop campaign or content specific landing pages, email blasts, or social media posts
- Analyze your backlinks, disavow toxic backlinks, and help promote a healthy link building strategy
- Manage all technical aspects of foundational SEO - error corrections, 301 redirects, sitemap generation, duplicate content or 404 cleanup, etc.
- Set up and optimize local search listings through Google My Business or other relevant local directories
- Continually monitor and optimize your site’s technical SEO performance through the use of best-practice webmaster tools
E-dreamz Healthcare Content Marketing Strategy & Reporting
Through detailed analytics, routine reporting, continual focus on competitors, rankings, position changes, and search volume, our team of content-focused marketing strategists will help your healthcare marketing team curate high-engagement content that appeals to patients, industry peers, and is optimized for search engines.
- Analysis, Research & Insights — Through custom reporting we deliver routine, monthly executive summaries that both recap your current performance and provide recommendations for growth
- Content Marketing Strategy — We’ll help your internal teams cultivate impactful healthcare marketing content that is both search-engine optimized and engaging for patients and peers
- Content Structure, Design & Dissemination — We’ll help you adjust your optimized content into the formats and designs that are most effective for web pages, email blasts, social media posts, or for sharing on other channels
Paid Ad Management Services | Maximizing Your Paid Media Campaigns
Paid ad management services are a vital component of any business’s online marketing strategy. They allow companies to target specific demographics and interests, generate high-quality leads, and boost brand awareness.
Campaign Conceptualization & Creation
In order to create effective ad campaigns, you must first analyze the appropriate data to help you make informed decisions on what keywords, demographics, areas, and times to target. Our certified strategists are experts at crafting healthcare ad campaigns that yield immediate results while also providing more deeper-level data to help us drive more effective campaigns, ad groups and individual targeted ads going forward.
Ongoing Monitoring and Optimization
Nothing is "set it and forget" in the world of paid media. Influencing factors such as competitor engagement, seasonal trends, disruptors in the marketplace, or even platform-level changes from Google for their ad manager, occur frequently and have dramatic impact on the overall performance of your campaigns. Our marketing team monitors and adjust all active campaigns at least once a week to ensure your ad dollars are always being spent as effectively as possible.
Custom Reporting
While we can and do provide standard, real-time dashboards for ad performance, we also customize each monthly report to show the most meaningful metrics to each of our clients. Often, the base level data of ad performance doesn't tell the best story for how your campaigns are truly performing. We work with each of our clients to understand your business, your goals, your marketing focus, and your paid media strategy, and then craft a reporting format that provides the best data and visibility to support your overall marketing strategy.
Technical SEO Services | Ensuring Your Website's Ranking Potential
Technical SEO has become one of the most important ranking factors in Google and other search engines. The main focus of Technical SEO is on the crawling and indexing of website pages.
Data-Driven Decision Making
E-dreamz is focused on data-driven decisions. By tracking and analyzing visitor data, competitor activities, and target markets, we’re able to identify the behaviors and opportunities that drive customer action. We'll inform your internal marketing teams on what focus keywords and tactics will yield the most meaningful impact to your website's SEO.
Technical Expertise
Much of modern SEO is highly technical in nature. Whether it's clean-up activities like redirects, canonicals or mobile friendliness, or deeper level technical SEO like targeted keywords, schema markup and structured data, our team of SEO-focused marketers, developers and strategists have the knowledge and skills to code your web pages properly for maximum SEO benefit and in accordance with Google's page-ranking evaluations.
Detailed Analytic Reporting
E-dreamz support-oriented monthly retainer services are about more than just site health and search engine optimization. Our goal is augment your digital marketing team by providing routine deep-level analytic reporting that provides you with the information needed to make smart decisions around how you structure your marketing campaigns. We tailor our monthly reports to provide exactly the data you need to see in the way you need to see it.
Technical SEO Tactics & Routine Services
- Google Web Vitals Optimization
- Schema/Structured Data Markup & Optimization
- Site Health Monitoring
- Meta Data Optimization for Newly Generated Content
- UX Audit/Optimization
- Mobile Responsiveness Audit/Optimization
- Backlink Monitoring
- XML Sitemap Generation and Submission
We provide our marketing services through dedicated retainer-based partnerships. It is our goal to operate as a true partner for your practice, either in a support role to work under the guidance of your own internal marketing team, or as a proactive and autonomous digital extension of your healthcare brand. Through the flexibility of monthly retainer partnerships, we can adjust our focus, energy and efforts to provide services with a priority on the tactics that will be of the maximum value to your business.
For more information on our retainer packages, click here.