Digital Marketing

E-dreamz has been a leading digital marketing Charlotte based agency for over 2 decades, headquartered in the heart of the SouthPark area.  Digital marketing in Charlotte and across the globe is a rapidly evolving,  ever-changing industry that encompasses an endless amount of marketing channels to target new users, unearth prospective clients, and eventually win over lifetime customers. Staying up to date with the latest trends, marketing software tools, search algorithm updates, and best-in-class techniques can be a daunting task. That's where our team can help, we will lock arms with your business to achieve success by examining your current online visibility, explain the capabilities and strengths of Digital Marketing, then work alongside  you to determine the most strategic action.s to get results. We will customize and execute a comprehensive  Digital Marketing Solution to meet and exceed your business goals. Our Digital Marketing Strategists will then plan, launch, and continually optimize your campaigns to ensure an optimal return on investment. A smart digital strategy allows you to increase sales, acquire new customers, grow your brand while continually improving user experience for current future customers.

Benefits of digital marketing can include:

  • Increase Leads and Sales Opportunities
  • Improve Digital Presence
  • Increase Brand Awareness
  • Create Exclusive Web-Based Promotions
  • Acquire New Customers in Target Markets
  • Optimize Experience for Current Customers
  • Protect and Improve Brand Reputation
  • Establish, Grow and Optimize Web Presence
  • Increase Customer and Community Engagement
  • Lower Cost Per Acquisition vs. Traditional Marketing
  • Measurable Results

Content Marketing
Content marketing is the driving force behind our marketing efforts. It is the creation and sharing of material that is crafted to engage with your audience and establish your business as a thought leader. Content is intended to be at the core of a business marketing approach with the intent to ultimately drive profitable customer action as it is utilized in every online marketing channel.

Analytics Analysis and Interpretation

E-dreamz is focused on data-driven decisions. By tracking and analyzing visitor data, we’re able to identify the behaviors that drive customer action. Audience identification is essential to reaching your targeted customer in a unique way, and at the right time. Analytical analysis is a fundamental tactic for campaign optimization.

Strategy and Consulting
E-dreamz will spend the time to fully understand your business model, processes and customer needs to help you formulate strategic recommendations & obtainable goals that will drive sales and leads. E-dreamz will work with you and your personnel to explore the possible opportunities and impacts of the digital economy on your business. By establishing an effective digital strategy, a strong partnership between your business and E-dreamz will be formed that leads to success.

Social Media Marketing
Social Media Marketing will help you promote your brand and website using Social Media channels and strategies. A successful Social Media Marketing strategy will bring brand awareness and interest; improve your online reputation; increase traffic, conversion, ranking and search engine saturation; and increase the lifetime value of your customers. At E-dreamz, we take a comprehensive approach to Social Media Marketing with our primary focus of achieving your business goals.

PPC (Paid Advertising)
PPC is a form of online advertising where a businesses ads are featured in the sponsored section of search engines and social media platforms. Paid Placements are set up in a real-time auction environment where there is an associated cost-per-click (CPC). Advertisers only pay when a user actually clicks on one of their ads.

SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is an aspect of Search Engine Marketing that focuses on the active practice of optimizing a web site. This is accomplished by improving both internal and external aspects of a website to increase visibility and traffic from search engines. Search engine optimization affects only the "organic" listings on each engine (Google, Yahoo etc.) and NOT the sponsored listings.

Email Marketing
Whether you are marketing a product or service, the key to success is and has always been, communicating with people. Permission-based email marketing is one of the most effective tools for providing people with the information they are looking for, and at the same time building community around your business. Averaging a 10-15% response rate, it also beats all other media in cost-efficiency and scope.

Marketing Automation
Marketing automation is a powerful marketing tool E-dreamz utilizes to drive higher engagement by creating unique and relevant experiences. It is the implementation of a software platform that streamlines, automates, and measures marketing tasks and workflows. It can lead to increased efficiency, lower attrition, and a higher rate of growth in leads and/or revenue. Marketing automation works to move prospects and customers through the conversion funnel.

Reputation Management
Our online reputation management service identifies web-based negative reviews, content, and press for your company. Once these sources have been identified, we then provide the owner with a chance to respond as well as employing SEO techniques to move the negative content down the search engine rankings - where visitors are less likely to find it. Our online reputation management service ensures your company will be fairly and correctly represented online.
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