Keep up with our team as we explore Charlotte and give you some insight into the latest web trends.

How To Use Internet Marketing To Dominate Cyber Monday

For the past decade Cyber Monday has been an integral to shopping for the holidays. Learn how to use Internet Marketing techniques to leverage the day after Thanksgiving Weekend.

Black Friday – The History and Current Landscape

As far as most of us are concerned, Black Friday is a way to get great deals on products that we may or may not need. Usually, this means camping out and trying to score items that we have been wanting or needing at outrageous discounts. The way we know Black Friday now is not how it has always been and it’s not how it always will be.

Post-Thanksgiving Weekend: Creating Marketing Campaigns

Black Friday and Cyber Monday have come and gone. Everything seems suddenly back to normal with all the crazies done with their holiday shopping. But it isn't done yet. How can we market to those still getting shopping done?

The Holidays Are Almost Here. Is Your Marketing Ready?

In just two shorts weeks’ ghouls, ghosts, and goblins will be out asking for candy. Personally to me this is a sign that the holidays are here. Time for fun, family, celebrations, cooler weather and all those things we love about this time of the year. This also means it is time to ensure your digital marketing strategies are being created, extra inventory being ordered, spend being pumped up, and everything that comes with the holiday season rush.

Eek Commerce: Don’t Let Growth Get Scary

When the taxes get tough, the tough get automated with Avalara products. Avalara’s state-of-the-art sales tax calculation and returns software can be turned on instantly in our Echo+ platform, so you’ll get guaranteed-accurate rates and simple, push-button return filing with no extra installation hassles.

Targeting Your Facebook Ads

Have you ever seen an ad on your Facebook Newsfeed and felt like you were being stalked? How does Facebook know where to place these ads? Let's take a look behind the curtain.

Instagram Ads vs. Facebook Ads: Which is Best for Your Brand?

Facebook and Instagram are two very dominant social media platforms and advertising on them can be very beneficial to your business. Advertising on them can be very similar, but also different. Should you be using both?

Twitter Advertising

Tweets, retweets, hashtags, quoted tweets, handles – what in the world?

Facebook Advertising: An Introduction

Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.

Capitala Website

Capitala Group is a leading provider of capital to lower and traditional middle-market companies through its family of credit focused funds.

September Feature: Social Advertising

Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!