Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
One of the most challenging things about running an agency is determining when and how to tell a client “no”. Most agencies are apprehensive to decline a client’s request because of the desire to always make the client happy. And some businesses react strongly when they don’t get what they want from a vendor. But in many situations, “no” is the best answer for both the client and the agency.
Here at E-dreamz we pride ourselves in specializing in a variety of medical, automotive and eCommerce websites. Today I'd like to talk about what to account for when designing and planning for a medical or healthcare website specifically. Medical websites usually have a lot of different components due to the practices having many physicians, locations and resources so it's key to make sure your website elements and hierarchy are in place to ensure a user can find what they are looking for when visiting your website.
Defining your target audience is extremely important to gain leads, connect with customers and meet the bottom line within your business goals. If you do not have an idea of who your target audience is, we've provided some tips below on how to figure this out. Remember, being more specific is key to connecting with the customer on a personal basis so don't be afraid to define your message and brand around their wants, needs and interests.
Our latest site launch is for Pearl Dentistry, a Charlotte-based dentist group with a designer chic identity that elevates the concept and experience of going to the dentist to luxurious new heights. With beautiful offices in uptown Charlotte, Pearl provides patients a unique, high-end service that distinguishes them greatly from your average dentist. They needed their new website to be equally distinguishing. We were excited to meet that challenge!
Developing a website can be a challenge for some developers out there that aren't the creative-type naturally but it does not have to be. Check out these tips and tricks we've come up with to help streamline the process of building out a website based on a design mock-up. One thing to remember when planning for a website build, is that you can never provide enough information about your creative before the development team begins the build.
These days a person can pretty much purchase anything they can think of off of Amazon.com and it is fantastic for any person who loves online shopping or needs an item last minute and cannot make it to the store for whatever reason. I cannot count the number of times I have forgotten to purchase something for a party, holiday or event and Amazon has saved me with their fast shipping and broad selection of products. Sound familiar, anyone?
It used to be we'd say, "It's not every day we get to work with a couple of NASCAR legends," but given our new partnership with FilterTime.com, that may no longer be true! FilterTime is a business venture spearhearded by NASCAR alums Blake Koch and Dale Earnhardt Jr. Their vision is to build the best, easiest and most reliable home air filter subscription service available. And to achieve that vision, FilterTime needed a top-caliber digital partner. E-dreamz is thrilled to be working with FilterTime to build, grow and scale this business into the success we all know it can be.
Product descriptions are a very important part of running a successful e-commerce website. This content is important, not only for the organic rankings of your brand and specific products but also for actually getting conversions and people to buy through your site. Your product pages are a true reflection of your brand image and it's worth putting in the extra time to get these pages to where they need to be. Start improving your product pages by focusing on the images/videos used, user experience and, of course, the information provided in the product descriptions.
Starting a new web project and unsure where to start? Needing a little guidance on what you should be looking for since there is a lot to review? Does the project almost feel a little overwhelming ? Here are 11 important questions to ask yourself and your team before you begin the process. This will make it easier for you on your new web project.
Given that one of our primary industries of focus is healthcare, we are always excited for the opportunity to design and build a new medical website. Rarely, though, do we get to work with organization the size and caliber of Carolina Neurosurgery & Spine Associates (CNSA) - the nation's largest neurosurgery & spine specialty group. Our most recent launch is a completely revamped web experience for CNSA, leveraging a heavily customized version of the healthcare package of our Echo website platform.
Digital design as a whole has changed drastically over the last few years. In the last decade we've seen the emergence of responsive design which has changed the industry completely. Now in 2019 designers and developers are challenged with keeping each site unique and fresh while adhering to what works best for the web and each device or screen size.
E-dreamz's latest eCommerce website project is a multi-store set-up for Qualitrol International - two similar, but distinct, high-end eCommerce websites running on the same multi-site administration platform powered by our Echo by E-dreamz website CMS. Qualitrol is a GE certified dealer that provides parts and repair services for PLC systems. E-dreamz is proud of our results with this challenging eCommerce project.
It may seem that eCommerce has become the norm in today’s society, but there is still a long way to go before online shopping overtakes brick-and-mortar. It may surprise you, as it still surprises me, that eCommerce sales as a percent of global retail sales currently stands at 13%. While that percentage is quite low, it’s also important to remember how online shopping influences our in-store purchase behavior. Multi-channel buying is a common theme today as most consumers will utilize a variety of online and offline resources prior to making a purchase.
At E-dreamz, we're always excited to work with new partners in the automotive industry. Being headquartered in the heart of NASCAR country here in Charlotte, NC, we've enjoyed the opportunity to build high-performing automotive websites for many local and regional aftermarket auto parts companies over the years. Our latest site launch is for StreetKing, a full-service provider of custom wheel and tire packages with multiple retail locations throughout the southern US.
E-dreamz recently launched two websites for DATASCOPE WMS - both a refresh of their corporate site and an all-new eCommerce site. DATASCOPE is an international company specializing in warehouse management software and solutions. They recently invested in a US-based headquarters here in Charlotte to spearhead plans for growth in the US market. E-dreamz is proud to have been selected as their stateside digital partner.
How often should you redesign your website? Most experts in the field would agree that about 2-3 years is the maximum lifespan of a website at most. However, what matters more than how often you are updating your website are the changes you are making and what goals want to be met based on the changes. If your site is not performing well or generating leads then it’s time to look into starting the redesign process.
As mobile and tablet use continues to increase, website users are expecting app-like elements on their desktops. At E-dreamz, our developers are always looking for ways to move in this direction. In this article we highlight our client, Carolina Fitness Equipment and focus on the development of a drag-and-drop idea board we created for them.
One of the largest discrepancies designers and developers have when updating their websites is image size. Since we build our websites around responsive design, this makes image dimensions and pixels incredibly important. In this article we will discuss the top key items to keep in mind when you're choosing images for your website:
Recently we were asking to be guests on a local podcast, hosted by Shotgun Eddie & Company. Topics ranged from general business ideas to our Echo Platform.
E-dreamz begins each of our website design and development projects with a dedicated planning and definition phase that includes the preparation of a full wireframe document for the new website. Often, our clients struggle to grasp the purpose of the wireframe and provide useful feedback. Here’s what a wireframe is all about and five reasons why it’s critical to the overall custom web design and development process.
In a society driven by mass media and information-overload the internet is constantly expanding and changing with new content and rich media. The types of content we’ll be referring to here can include but is definitely not limited to: text, articles, videos, audio recordings, photos, graphics, memes, and more.
Many marketers believe it is only a matter of time before AI becomes a necessity for the way we interact with customers and run our marketing campaigns. AI-powered chatbots, image search, content creation, and PPC advertising are among the few services AI will be able to automate. AI and machine learning are valuable areas to explore to increase the efficiency of your marketing campaigns and boost conversations for your clients.
As the digital marketing world continues to evolve, so should your SEO strategy. Here are four tips to stay on top of your SEO to bring you further towards reaching your business goals.
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