The E-dreamz Blog

Joined by Anita Slaughter, Dr. Gray Stahlman discuss truths, common myths, and pitfalls in nutrition and training.

In the digital world, there’s a mix of digital marketing strategies and content strategies that help make that consumer decision easier through nurturing.

We don't sell websites; we form partnerships. Our entire business is structured with that one simple goal in mind - to form a healthy, prosperous partnership with our clients that is effective, amicable, and long-lasting. 

Ranking well on Google’s search when people look up healthcare services in their local area is critical to continuously bring in new customers

Every email campaign or newsletter sent out to your patients and medical network can be considered email marketing. Whether it be promoting appointment reminders, events, or awareness, you should consider each email as a way to advertise your medical business and practice. It has now been over 40 years since the first email was ever sent and, email marketing has drastically evolved since this time, to say the least. There are now set standards and expectations out there for each email sent and by following simple rules you can ensure you are following the best practices for email marketing. Many of these rules for email blasts are also required by law through the CAN-SPAM Act. Today on the E-dreamz blog, we will go over a few of these best practices and how to best implement them. Be sure to check the CAN-SPAM Act page regularly to make sure you are following all of the latest best practices and regulations that exist since we will only be covering a few of the most pertinent.

If you are setting up and planning a medical website design you will need to consider many different factors for a content management system, or CMS, to make sure you are getting exactly what you need out of your site from an admin standpoint alone. Medical websites are usually content-heavy with the number of doctors, locations, and media so therefore they consist of many components, assets, and rotating content. It’s crucial to make sure your medical CMS platform can handle all of these different components and rich media and handle it well.

Keyword research for your Healthcare Practice is by far the most important step of a successful healthcare SEO strategy. From this initial phase, the blueprint for all future content planning and development will be targeted and scheduled for publication.

Finding out exactly what medical keywords are searched by potential patients is vital to being positioned in the most advantageous Search Engine Ranking Position (SERP) on the first page of Google. Therefore, exhaustive keyword research and planning done initially for doctors, dentists, hospitals, and specialized practices can either make or break your inbound lead generation and patient acquisition numbers year over year.

Medical websites can be difficult to plan for with the amount of content and rich media it takes to create a site that is professional, resourceful and trustworthy. We’d like to break down with you some of the essential items you need to make sure you have when planning your healthcare website so you can stay competitive in your industry and gain potential patient’s trust. Here at E-dreamz, we specialize in creating a wide variety of healthcare websites and have become experts in the field of medical website design, marketing and development.

AI will continue to impact the healthcare industry in many ways as the latest technological advances are discovered and implemented. Not only is the healthcare industry impacted by AI for its role in the healthcare practices themselves, part of AI’s impact on healthcare is on marketing and advertising services, and how the website operates and helps users. There will be more access to services and resources available on the healthcare website. AI will also transform how web developers operate as many tasks will be automated as well.

Do not overlook the optimization of the location pages on a medical website. This is one of the most important tasks to be done to get the pages to rank within Google. There are tasks to be done on the back end of the site for Google to crawl. As well as, tasks that need to be done on the front end of the site for patient user experience. A medical website is different than other sites in many ways. Check out these tips to see the things that should not be left out during the optimization process of a location page on a healthcare website. 

Here at E-dreamz, we pride ourselves in specializing in a variety of healthcare websites. Medical websites usually have a lot of different components due to the practices having many physicians, locations, and resources so it's key to make sure your website elements and hierarchy are in place to ensure a user can find what they are looking for when visiting your website.

For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main orthocarolina.com website, numerous front-end redesigns and several satellite and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience and skill set to provide premier level web development and marketing services for large medical groups.