The E-dreamz Blog

The year was 1991 and I had just graduated high school. I was heading to college at the end of that summer with no clue in the world what my future would hold (or how I even got into college). At that time Hair Metal still ruled the world and MTV, but things were starting to change a bit. I was still a crazy KISS fan and had been from the time I was like 6 or so. But will admit I loved the Hair Metal bands. However, even my door was opening to more and more bands that had very different styles, sounds, and vibes to them. I was always told KISS was not really that good (musically), but during that 1990-1992 timeframe, I really started to understand why, in many different ways.

CHARLOTTE, NC – Digital.com, a leading independent review website for small business online tools, products, and services, has named E-dreamz, Inc. to its list of the best web design firms in Charlotte. The top companies were selected based on multiple services, size of the firm, and industry focus.

With all of the major worldwide events happening in 2020 and continuing into 2021, many marketers aren’t quite sure what to expect in the months ahead. There are a few things that we know for sure - people are slowing down and becoming more conscious about how they spend their money and what they spend their time on. Here are some of the top marketing trends for 2021.

We're proud to showcase our most recent website launch, Crowder Constructors, Inc. Crowder is a Charlotte-based industrial construction group that specializes in civil and environmental projects to build bridges, dams, highways, water and wastewater facilities, industrial and power facilities, and alternative energy (such as solar and biomass) facilities. Crowder desired a high-performing, custom website that matched their business' identity and supported their online needs.

CHARLOTTE, NC – Digital.com, a leading independent review website for small business online tools, products, and services, has named E-dreamz, Inc. to its list of best SEO (Search Engine Optimization) firms in Charlotte. The top companies were selected based on core service offerings and customer feedback.

To kick off our first infrequently asked questions entry for the new year, we're going straight to the head honcho himself - Mr. Nathan Pulver. Nate's been captaining this little ship we call E-dreamz for decades now. He's a true testament to the results of strong leadership, tenacious perseverance, smart business forecasting, and the cumulative effects of listening to heavy metal. 

CHARLOTTE, NC – Digital.com, a leading independent review website for small business online tools, products, and services, has named E-dreamz, Inc. to its list of the best digital marketing firms in Charlotte. The top companies were selected based on multiple service lines, size of the firm, and industry focus.

2021 will be an interesting year again, to say the least, with the COVID-19 pandemic continuing to impact how people live their everyday lives. There is now a greater increase in the importance of websites as a whole since people are now at home more working, communicating, and shopping online more than ever. With this being said, we are expected to see a rise in websites improving their overall offerings in general and user interface design needs to be top-notch to support this. Design trends will constantly be evolving from year to year but 2021 will be unique in that more people are online so things may evolve faster and companies may experiment more. We’ve highlighted a few of the most common elements we expect to become popular or continue to rise in 2021.

Advertising on Google is highly effective and can even significantly increase your organic rankings as well. You don’t need to pour your entire marketing budget into Google Ads for it to work wonders for your business. Aside from the visual differences between display and search advertising, the major difference is that display shows ads to people who aren’t directly searching for your brand, and search ads show to people actively searching specifically for your product or your keywords. Let’s dive into some more of the differences between these two types of Google Ads.

Are you trying to decide what avenue you should take on how you need to translate your site? It’s a common question we are asked from our large players who’s sites need to be in multiple countries. Some of our digital agency customers use Google Translate while some create a custom translated site. There is no one good answer on which translation option is best for your business, but we broke down the Pros and Cons of each. This will make it easier to decide which option will match your business the best.

Want to hear an out of touch, middle-aged man wax poetic about a morose indie album from the greatest band of the 2000s? If you've ever heard The National, then your answer is probably a resounding "yes", because that's exactly what they're all about. If your answer is "no", that must mean you've never really listened to them. Which is a shame. Because you should. Boxer is basically required listening for anyone who thinks or feels or lives life. 

Every email campaign or newsletter sent out to your customer base can be considered email marketing. Whether it be promoting products, promoting an event, or just plain informational content about your company, you should always think of each email being sent out to clients or potential clients as a way to advertise your business. It has now been over 40 years since the first email was ever sent and, email marketing has drastically evolved since this time, to say the least. There are now set standards and expectations out there for each email sent and by following simple rules you can ensure you are following the best practices for email marketing. Many of these rules for email blasts are also required by law through the CAN-SPAM Act. Today on the E-dreamz blog, we will go over a few of these best practices and how to best implement them. Be sure to check the CAN-SPAM Act page regularly to make sure you are following all of the latest best practices and regulations that exist since we will only be covering a few of the most pertinent.