Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
E-dreamz begins each of our website design and development projects with a dedicated planning and definition phase that includes the preparation of a full wireframe document for the new website. Often, our clients struggle to grasp the purpose of the wireframe and provide useful feedback. Here’s what a wireframe is all about and five reasons why it’s critical to the overall custom web design and development process.
In a society driven by mass media and information-overload the internet is constantly expanding and changing with new content and rich media. The types of content we’ll be referring to here can include but is definitely not limited to: text, articles, videos, audio recordings, photos, graphics, memes, and more.
Many marketers believe it is only a matter of time before AI becomes a necessity for the way we interact with customers and run our marketing campaigns. AI-powered chatbots, image search, content creation, and PPC advertising are among the few services AI will be able to automate. AI and machine learning are valuable areas to explore to increase the efficiency of your marketing campaigns and boost conversations for your clients.
Our most recent website launch is one of our biggest ever. Albemarle Corporation is a global specialty chemicals company with leading positions in lithium, bromine and refining catalysts. Having recently relocated their corporate headquarters to Charlotte, NC, Albemarle was looking for a local vendor to partner with for their new website and ongoing technical support. E-dreamz is proud to have been selected as Albemarle's preferred digital partner.
Creating a website that shows your customers exactly how great your business is and looks differently than all the other websites, is a challenging task. For eCommerce and lead generating sites, the homepage is a very important step in beginning the customer lead funnel. Here are a few pieces of critical content to have on your homepage that can transform the way your audience engages with your brand and how your site performs organically.
The Laravel framework we are proud to say is the backbone of our Echo by E-dreamz software, and for good reason. We chose it because in our opinion it is the best out there. It seems that most developers and digital communities agree. Laravel has been consistently rated the #1 framework by almost every survey, pool, and blog that we could find. Its popularity has increased exponentially over the past 5 years, while most of the other PHP frameworks numbers have declined.
As the saying goes for real estate, it is all about location, location, location. Well for digital marketing it is all about branding, branding, branding. Making sure your brand is in the public eye is as important as it can get for an e-commerce or lead generating website. Not only do you need to get your brand and messaging out there, but you need to make sure you are targeting the right audience.
Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.
What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.
Our most recent eCommerce launch delivers a full redesign of SheltonVineyards.com, the web home of one of the East Coast's largest vineyards. Shelton offers all of their wines for purchase online through the website, or you can visit their beautiful estate in the Yadkin Valley of North Carolina to tour the winery, dine at their on-site restaurant, stroll along walking trails through the vineyard, or enjoy a tasting. The vineyard is also premier destination spot for weddings, private or group tours, and corporate events. As a long time partner of ours, we are proud to enhance Shelton's web presence with a fresh new look built on our Echo platform.
No code base can be guaranteed to be 100% bug free. While programmers should aim to write code and software that is bug free, it’s inevitable that bugs will fly in from time to time. When they do pop up, the response can vary due to the nature of the issue.
E-dreamz's most recent eCommerce website launch is for a fun and unique new partner - Carolina Fitness Equipment. CFE is a fast-growing business that focuses on buying and selling new, used and pre-owned gym-quality fitness equipment, along with other robust fitness-oriented services like gym planning, equipment refurbishment, and delivery & set-up. E-dreamz is excited for the opportunity to be a part of their story of success.
What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.
In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.
For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main orthocarolina.com website, numerous front-end redesigns and several satellite and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience and skill set to provide premier level web development and marketing services for large medical groups.
When people, or the media, talk about eCommerce sites, or in general, most refer to transactional sites targeted to consumers (B2C). However, the fastest growing eCommerce segment for development, spend and growth in 2018 will be B2B (Business-to-Business) electronic commerce. With the advancements in Enterprise eCommerce solutions businesses are transferring their focus online.
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.
E-dreamz was proud to be selected as the team to design and build Tommy Bahama Furniture's only direct to customer eCommerce site. Tommy Bahama Furniture sells a huge catalog of high-end home and office furniture for indoor or outdoor use. The website's design needed to match Tommy Bahama's branding and convey the appropriate sense of quality and prestige to match their merchandise.
David Pressley School of Cosmetology has been offering students the chance to make their career dreams come true for more than 50 years. Their hands-on learning style includes an updated curriculum that teaches the latest techniques in skin care, makeup application, nail care and hair styling. They are a certified member of the National Accrediting Commission of Cosmetology Arts & Sciences.
Stanza Machinery provides industrial finishing solutions and technical services for the metal, wood, and plastics industries. They specialize in coating and finishing systems for mouldings, extrusions, tubing, flooring, and flat surfaces in metal, wood, and glass.
Methodist Hospital for Surgery offers top notch surgical services for Spine Surgery, Orthopedics, Podiatry and Ears, Nose, and Throat. Touting some of the area’s leading specialists in these fields, Methodist Hospital for Surgery is setting a new standard of care for the Dallas / Fort Worth metro area. As a destination medical center providing unparalleled surgical excellence to domestic and global patient populations, we represent some of the nation’s leading neurosurgeons and orthopedic surgeons.
Transformant Healthcare Solutions is a physician-led management services organization focused on optimizing private practice management, preparing them to take on risk, and increasing the voice of private practice physicians on national healthcare trends. THS partners with physicians and their practices, providing infrastructure, support and guidance while creating a learning community that empowers them to transform healthcare – delivering consistently high quality, affordable, patient centered care.