Case Study: Transforming Graystone Eye’s Website Into a Modern Digital Experience

Client: Graystone Eye
Website: https://www.graystone-eye.com/
Location: Western North Carolina
Industry: Vision & Eye Care
Platform: Remedy CMS
Launched: July 2025
Services Provided: UX/UI Design, Content Strategy & SEO, Custom Web Development, Mobile Optimization, Technical Consultation

Overview

Graystone Eye is a renowned eye care group serving communities across western North Carolina with comprehensive ophthalmology services, including cataract surgery, LASIK, retina care, and more. While their reputation for clinical excellence was well established, their outdated website no longer reflected the caliber of care they provided. The site lacked modern features, performed poorly in search rankings, and presented challenges for both users and administrators.

Graystone Eye partnered with eDreamz to reimagine their digital presence — not just with a new website design, but with a smarter, faster, and more scalable platform powered by our proprietary Remedy CMS.

The Challenge

Graystone Eye’s previous website had several issues:

• Outdated UX/UI: The site was not mobile-optimized, had an outdated aesthetic, and made it difficult for patients to find relevant information or book appointments.
• Poor SEO performance: Important service pages lacked proper optimization, meta structure, and internal linking, limiting the site's visibility in local search.
• Limited content control: The old CMS offered little flexibility, requiring the client to rely on developers for even minor updates.
• Accessibility concerns: The site did not meet WCAG standards for accessibility, posing risks for ADA compliance.
• Domain ownership issues: Graystone's domain and DNS were managed by a previous vendor, limiting their control over critical digital assets.

Our Solution

We approached this project with a comprehensive, strategic process to deliver not just a website redesign, but a complete digital transformation.

Strategic Content Audit & SEO Optimization

We began with a deep dive into Graystone Eye’s existing content. Our team conducted a full content inventory, performance analysis, and SEO audit. From there, we worked closely with the client to:

• Rewrite and restructure all service and location pages for clarity, keyword targeting, and user experience.
• Implement SEO best practices across metadata, heading structure, image optimization, schema markup, and more.
• Organize content around intuitive navigation paths for patients seeking specific services or locations.

Custom Website Design on Remedy CMS

We crafted a modern, professional design tailored specifically to the needs of a busy ophthalmology practice. Built in our healthcare-optimized Remedy CMS, the new site provides:

• A fully responsive, mobile-first layout
• Modular content components for easy updates
• ADA-compliant design patterns and accessible navigation
• Fast load times and core web vitals optimization
• Centralized location management for their multiple offices
   

The design balances medical professionalism with user-centric features, helping patients easily find information, access patient portals, and request appointments.

Remedy CMS: Built for Healthcare

Graystone Eye’s new site is powered by Remedy CMS — our proprietary content management system built specifically for healthcare providers. Remedy offers unmatched flexibility, speed, and security for healthcare organizations of all sizes.

For Graystone, Remedy CMS makes it easy to:

• Manage providers, locations, services, and news updates in one place
• Maintain consistency across complex content types
• Remain HIPAA-compliant and ADA-accessible
• Scale to support future growth and integrations
   

Remedy also future-proofs the site for upcoming enhancements like physician search, patient education libraries, or digital marketing integrations.

Technical Guidance & DNS Recovery

One of the behind-the-scenes victories in this project was helping Graystone Eye resolve domain ownership challenges. Their DNS and domain were controlled by a former vendor, limiting their ability to manage renewals or make updates.

Our team navigated this situation carefully, assisting the client in reclaiming full ownership and control of their digital assets — a crucial but often overlooked component of long-term website success.

The Result

Graystone Eye’s new website is a complete reinvention of their digital presence — a modern, intuitive, and optimized experience that serves patients and staff alike. Since launch, the new site has delivered:

• A dramatically improved user experience across all devices
• Increased visibility in search for priority services and locations
• Faster load times and better performance scores
• Simplified content management for internal staff
   

Most importantly, the new website aligns with Graystone Eye’s brand and clinical excellence — providing a true digital front door for their practice.

Ready to Upgrade Your Healthcare Website?

Whether you’re a single-location practice or a multi-site specialty group, our team at E-dreamz specializes in building high-performance websites on Remedy CMS — the leading platform for healthcare organizations.

Contact us today to learn how we can modernize your website and elevate your digital presence.