Modernizing OrthoCarolina.com: Advancing a 20+ Year Digital Partnership in Orthopedic Website Innovation

A 20+ Year Digital Partnership Powering the Future of Orthopedic Care

For more than two decades, OrthoCarolina has partnered with E-dreamz Healthcare Solutions to evolve its digital presence alongside the growth of one of the nation’s most respected orthopedic and sports medicine practices.

As OrthoCarolina continues to expand its footprint, services, and patient education initiatives, the organization recently launched a newly redesigned orthocarolina.com — a bold, modern digital front door built to support long-term growth, advanced content strategies, and an increasingly sophisticated patient audience.

A Longstanding Digital Partnership

E-dreamz Healthcare Solutions (EHS) has worked with OrthoCarolina for more than 20 years, designing, developing, and supporting multiple generations of the orthocarolina.com website. Over that time, the partnership has expanded well beyond the primary site to include digital experiences for OrthoCarolina’s:

• Surgery centers
• Research group
• Charitable foundations
• Consulting organizations
• Additional affiliated initiatives

This long-term relationship has allowed EHS to deeply understand OrthoCarolina’s brand, operational complexity, and evolving digital needs — making each new website iteration both strategic and future-ready.

The Challenge

As OrthoCarolina’s organization and digital content ecosystem continued to grow, the existing website faced several challenges:

• A dated visual design that no longer reflected OrthoCarolina’s leadership position or forward-thinking brand
• Limited flexibility for building robust, search-optimized service and condition landing pages
• Fragmented media and educational content, spread across multiple sections and formats
• A need to modernize the CMS foundation to support emerging SEO, AEO (Answer Engine Optimization), and content scalability goals

The objective wasn’t simply a redesign — it was a strategic re-platforming to support where OrthoCarolina is headed next.

The Solution

EHS partnered closely with OrthoCarolina to deliver a comprehensive redesign and CMS upgrade focused on performance, flexibility, and content strategy.

A Bold, Modern Visual Refresh

The new orthocarolina.com features a more vibrant, confident, and contemporary design that better reflects OrthoCarolina’s clinical excellence, innovation, and patient-first philosophy. Updated typography, layouts, and visual elements push the brand forward while maintaining familiarity for long-time patients.

Upgrade to the Latest Remedy CMS Platform

The site was rebuilt on the latest version of the Remedy CMS, incorporating:

• All-new page templates and layouts
• Flexible widgets designed for modular content creation
• Improved editorial workflows for internal teams

This upgrade gives OrthoCarolina the ability to efficiently build and manage pillar content landing pages — supporting long-form service, condition, and educational content optimized for both SEO and AEO.

Launch of the OC Patient Education Hub

A major highlight of the new site is the OC Patient Education Hub, a centralized media center that brings together OrthoCarolina’s extensive educational resources into one cohesive experience.

The hub unifies:

• Webinars and live events
• Podcasts
• News and press coverage
• Educational videos
• Blog articles and thought leadership content

By consolidating this content into a single destination, OrthoCarolina can better serve patients, caregivers, and referring providers — while also strengthening content discoverability and search visibility.

The Results

The redesigned orthocarolina.com positions OrthoCarolina for the next phase of digital growth by:

• Elevating brand perception with a bold, modern design
• Creating a scalable foundation for SEO- and AEO-driven content strategies
• Improving patient access to educational resources through a centralized hub
• Empowering internal teams with a more flexible and future-ready CMS

While performance metrics will continue to evolve as content expands, the new site establishes a strong platform for long-term visibility, engagement, and patient education.

A Partnership Built for the Long Term

The OrthoCarolina website launch represents more than a redesign — it’s the latest chapter in a 20+ year digital partnership focused on continuous improvement, innovation, and growth.

Through ongoing collaboration and platform evolution, EHS continues to support OrthoCarolina as a trusted digital partner — helping ensure its online presence evolves in step with its clinical leadership and organizational ambitions.