Insights & Perspectives

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / Aaron Gingras/ July 19, 2016
Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

New Websites / Nate Pulver/ July 18, 2016
Vector Fleet is a dedicated fleet maintenance service provider.

New Websites / Nate Pulver/ July 18, 2016
Arrowlytics dashboard helps healthcare organizations by pulling data from their various platforms into one system to aggregate and analyze data with one tool.

Web Design / Sarah Schoffman/ July 14, 2016
You just signed the contract to your redesign - Next Steps

Digital Marketing / Aaron Gingras/ July 11, 2016
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Digital Marketing / Brian Henning/ July 08, 2016
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / Kelsey Lee/ July 06, 2016
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.


Web Development / Tristan Perry/ June 30, 2016
In my time of being a web developer I have had my hand in developing three different content management systems (CMS). One was for a health care company I worked at out of college and two within my five years here at E-dreamz. Each time was a new and challenging experience. So here are ten helpful tips that I would like to share from what I learned along the way.

Digital Marketing / Kelsey Lee/ June 29, 2016
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / Kelsey Lee/ June 24, 2016
Underused yet Highly Effective - Get the Skinny on RLSAs.

New Websites / Nate Pulver/ June 22, 2016
The youth-sports travel industry in the United States is worth an estimated $7 billion a year, fueled by millions of young soccer and softball players and their parents, who travel to tournaments near and far.

Web Design / Sarah Evans/ June 15, 2016
The world of web design changes drastically from year to year and if you don't start fresh every once in awhile and do a complete redesign of your website, it will quickly appear outdated. Read more to find out if it's time to give your site a new look.

New Websites / Nate Pulver/ June 14, 2016
Established in 1918, Bagby is still a proven leader today, serving the commercial lighting industry with indoor, outdoor, and specialty lighting needs.

Digital Marketing / Aaron Gingras/ June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Digital Marketing / May 27, 2016
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Web Development / Susanne Mulligan/ May 27, 2016
Kick start your new website with some preparedness. Let's go!

Digital Marketing / Aaron Gingras/ May 26, 2016
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

Digital Marketing / Brian Henning/ May 24, 2016
Read about the challenge, solution and results that E-dreamz worked through with Feetures! Running Socks, a family owned business with management located in Charlotte, NC’s trendy SouthEnd neighborhood.

Digital Marketing / Brian Henning/ May 19, 2016
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.

Web Development / Josh Hibbard/ May 18, 2016
One size fits all plugin based frameworks like Magento and Wordpress have an obvious appeal, but over time reveal hidden downsides.

Web Development / Aaron Thompkins/ May 16, 2016
There are many great things about using an evergreen browser such as Chrome or Firefox. One of my personal favorite things to do after Chrome gets updated is to open up DevTools and poke around to see if there are any great new tools I can use.

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