Jan 15
Google & Yahoo Set New DMARC Requirements for Email Deliverability
In an effort to combat fraudulent and unsolicited messages from cluttering up users’ inboxes, major mail platform providers like Google and Yahoo are implementing email authentication measures to do a better job of blocking those types of messages. The requirements, however, are impactful to any businesses that send transactional or marketing messages to @gmail.com or @yahoo.com recipients. And the clock to meet the new requirements is ticking.
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