The E-dreamz Blog

Our latest new website launch is an automotive eCommerce application for Kooks Headers. We always enjoy the opportunity to build new sites in the aftermarket automotive space. Kooks is a bit unique in that they had previously worked with E-dreamz in the past, decided to try out Shopify, were unsuccessful in creating a Shopify solution that could meet their business needs, and ultimately came back to us for a brand new, fully-custom Echo-based website. We were happy to re-engage with the Kooks team and help them create a custom web development experience that elevates their online retail business to the heights they needed.

Google is constantly changing web development and digital marketing standards, and keeping up with those updates can be an undertaking. If your site isn’t up to par it can suffer in many ways - from losing rankings to losing customers. Having a strong development/marketing team to review this for you is key.

E-dreamz offers web design, web development and digital marketing managed services that allow your company to have one point of contact for all of your web services. Our developers build the site in our unique platform alongside our talented design team. Our marketing team creates a strategy that focuses on your specific business needs, as well as, best practices. Our digital agency works together to achieve the goals of your company. 

One of the most challenging things about running a web design agency is determining when and how to tell a client “no”. Most web design agencies are apprehensive to decline a client’s request because of the desire to always make the client happy. And some businesses react strongly when they don’t get what they want from a vendor. But in many situations, “no” is the best answer for both the client and the web design agency.

Here at E-dreamz, we pride ourselves in specializing in a variety of medical, automotive and eCommerce websites. Today I'd like to talk about what to account for when designing and planning for a medical or healthcare website specifically. Medical websites usually have a lot of different components due to the practices having many physicians, locations, and resources so it's key to make sure your website elements and hierarchy are in place to ensure a user can find what they are looking for when visiting your website.

Defining your target audience is extremely important to gain leads, connect with customers and meet the bottom line within your business goals. If you do not have an idea of who your target audience is, we've provided some tips below on how to figure this out. Remember, being more specific is key to connecting with the customer on a personal basis so don't be afraid to define your message and brand around their wants, needs and interests.

Our latest site launch is for Pearl Dentistry, a Charlotte-based dentist group with a designer chic identity that elevates the concept and experience of going to the dentist to luxurious new heights. With beautiful offices in uptown Charlotte, Pearl provides patients a unique, high-end service that distinguishes them greatly from your average dentist. They needed their new lead- generation website to be equally distinguishing. We were excited to meet that challenge!

Developing a website can be a challenge for some developers out there that aren't the creative-type naturally but it does not have to be. Check out these tips and tricks we've come up with to help streamline the process of building out a website based on a design mock-up. One thing to remember when planning for a website build, is that you can never provide enough information about your creative before the development team begins the build.

These days a person can pretty much purchase anything they can think of off of Amazon.com and it is fantastic for any person who loves online shopping or needs an item last minute and cannot make it to the store for whatever reason. I cannot count the number of times I have forgotten to purchase something for a party, holiday or event and Amazon has saved me with their fast shipping and a broad selection of products. Sound familiar, anyone?

It used to be we'd say, "It's not every day we get to work with a couple of NASCAR legends," but given our new partnership with FilterTime.com, that may no longer be true! FilterTime is a business venture spearhearded by NASCAR alums Blake Koch and Dale Earnhardt Jr. Their vision is to build the best, easiest and most reliable home air filter subscription service available. And to achieve that vision, FilterTime needed a top-caliber digital partner. E-dreamz is thrilled to be working with FilterTime to build, grow and scale this business into the success we all know it can be.

Product descriptions are a very important part of running a successful eCommerce website. This content is important, not only for the organic rankings of your brand and specific products but also for actually getting conversions and people to buy through your site. Your product pages are a true reflection of your brand image and it's worth putting in the extra time to get these pages to where they need to be. Start improving your product pages by focusing on the images/videos used, user experience, and, of course, the information provided in the product descriptions.

Starting a new custom web design project and unsure where to start? Are you needing a little guidance on what you should be looking for in a new website design since there is a lot to review? Does the project almost feel a little overwhelming? Here are 11 important questions to ask yourself and your team before you begin the process.