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Navigating HIPAA Compliance and Web Analytics (2024 Edition)

E-dreamz continually researches and follows the latest guidance, rulings and information related to HIPAA compliance and healthcare websites. While this landscape and the specifics of what can and cannot be tracked tends to change frequently, there are certain best practices that have been established in 2024 to help most healthcare practices remain within compliance on their websites. This potentially involves scrutinizing all third party scripts and trackers, replacing certain commonly used analytics services (ie, Google Analytics) with compliant alternatives, or adjusting the way you use visitor data to inform your business decisions. 

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Latest Launch: Rockcliff Oral Surgery

We’re excited to announce the latest digital property launched into our Remedy CMS network - Rockcliff Oral Surgery. Rockcliff is an oral and maxillofacial surgery practice with multiple office locations in the mountains of western North Carolina. Our Remedy CMS platform is an ideal fit for this high-performing, fast-growing healthcare organization.

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Latest Launch: Envision Dental Implants

Our latest healthcare partner website has launched for Envision Dental Implants. Envision is a specialized treatment option for full-arch dental implants provided by oral surgery and prosthodontist teams. Powered by our Remedy CMS healthcare website management platform, Envision’s new website delivers a custom, patient-focused digital experience that focuses on both engagement and education.

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Latest Launch: Flagship Specialty Partners

E-dreamz is excited to announce our latest website launch for Flagship Specialty Partners. Flagship is unique in that they’re a practice management group that handles operational, marketing and administrative duties for a number of oral and facial surgery practices. Flagship’s new website is a custom corporate site powered by our Remedy CMS healthcare website management platform.

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E-dreamz Celebrates its 25th Anniversary

February, 2024 marks E-dreamz' 25th Anniversary. It's been a long, wild ride. Click below to check out some of the key milestones in our two and half decade history as a leading software development and technology company.

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Alternatives to Google Analytics for Data Privacy Protection

In the digital age, where data is the new currency, safeguarding user information is of utmost importance. Google Analytics, a popular web analytics service, has been the go-to tool for many businesses, but concerns over data privacy have led to an exploration of alternatives. This article delves into alternative solutions that not only offer robust analytics but also prioritize data privacy.

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2023 year in review

E-dreamz 2023 Year-in-Review

2023 was another fast-paced, revolutionary year for our industry. As the pace of technology and innovation continues to accelerate exponentially through the development of better website and app building tools, the impact of AI and machine-learning, and the evolution of social media and digital marketing in general, we must continually reevaluate and adjust our focus to capitalize on emerging trends.

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Why Google Analytics Falls Short on HIPAA Compliance

In the ever-evolving landscape of digital data, healthcare providers are increasingly relying on web analytics to understand user behavior. Google Analytics offers powerful insights. However, when it comes to handling sensitive healthcare information, it falls short of compliance with the Health Insurance Portability and Accountability Act (HIPAA). This article delves into the reasons why Google Analytics is not HIPAA compliant.

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eCommerce Success Charlotte

E-dreamz, your ultimate partner in eCommerce success

In today's digital era, having a strong online presence is crucial for businesses looking to thrive in the competitive eCommerce landscape. That's where we come in. As a leading eCommerce marketing agency in the Charlotte, NC area, E-dreamz is dedicated to helping businesses like yours reach new heights and achieve outstanding results. In this blog, we'll explore how our expertise in eCommerce and PPC campaigns can transform your online business and help drive your success.

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Social Media Design Tips

Social Media Post Design Tips

Designing custom graphics for social media platforms like Instagram, Facebook and LinkedIn is becoming increasingly popular as companies use these outlets to sell services and reinforce their brand. We've provided a few tips below as to how to make your social media posts stand out and have an effective impact on users.

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digital marketing agency near me charlotte nc

Digital Marketing Trends That May Affect Your Business In 2023

Digital marketing is an essential tool for businesses of all sizes. With the field constantly evolving, it’s important to stay up-to-date on trends that may affect your business.

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3 Tips For A Successful SEO Media Strategy

3 Tips For A Successful SEO Media Strategy

Social media is increasingly important in this regard, and a well-conceived SEO media strategy can help turn your web presence into a profitable venture.

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