The E-dreamz Blog

Following a major merger and rapid organizational growth, Tennessee Orthopaedic Alliance (TOA) partnered once again with E-dreamz Healthcare Solutions (EHS) to reimagine its digital presence. The result is a fully modernized TOA.com that reflects the organization’s scale, expertise, and patient-centered approach to care. Built on a responsive Bootstrap foundation and designed to streamline the scheduling experience, the new site showcases how thoughtful design and technology integration can elevate the way large healthcare groups connect with patients online.

Healthcare marketing is shifting fast. Search is becoming conversational, patients expect consumer-grade digital experiences, and compliance scrutiny is intensifying. The practices that win the next decade won’t just publish more content or run more ads—they will systematize AI, master Answer Engine Optimization (AEO), and operate with a compliance-first mindset. Below, we outline where the market is going and how healthcare marketers can evolve—backed by EHS strategy and our healthcare-ready platform, Remedy CMS.

When it comes to modern SEO, search engines like Google don’t just read your website - they try to understand it. One of the best ways to help them do that is with schema markup, a special type of code that gives search engines extra details about your pages in a language they understand. This post covers the fundamentals of schema markup and how you should be incorporating into your healthcare website.

As search engines and AI tools like Google SGE (Search Generative Experience) evolve, it’s more important than ever for healthcare providers to create structured, patient-first landing pages that rank well, engage users, and are favored by AI-powered search results. In this post, we'll walk through how to do exactly that.

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.

Healthcare practices often ask: “Should each doctor have a Google Business Profile (GBP) for every office where they see patients?” It’s a smart question. With providers frequently splitting time across multiple offices, the way you structure Google Business Profiles impacts patient experience, local SEO, and online reputation management. In this guide, we’ll break down how to handle GBPs for multi-location practices and why consolidating profiles is usually the best approach.

In today’s competitive digital landscape, healthcare organizations need smart, data-driven strategies to connect with patients. One of the most effective tools available is Google Performance Max (PMAX)—a fully automated campaign type designed to drive results across all of Google’s platforms. In this guide, you’ll learn how PMAX works, when to use it (and when not to), and how to optimize it for better patient engagement and ROI.

Keyword cannibalization occurs when your paid search ads and organic SEO efforts compete for the same keywords, undermining both strategies. This issue can lead to wasted budgets and decreased SEO performance, especially in competitive industries like healthcare. This guide helps you form a strategy that maximizes your digital marketing budget and results.

All healthcare specialties, Orthopedic practices in particular, have had to navigate challenges in recent years. Data privacy & compliance, staffing shortages, increased competition, and better-informed patients have all affected the way orthopedics operates. However, growth opportunities are still abundant as we look forward to 2025. With the right marketing strategies, orthopedic groups can effectively engage patients, stay competitive, and capture a significant share of the market.

Looking ahead to 2025, there are several things healthcare marketers should keep any eye on that may impact how organic search should be approached in your website page structure and overall SEO & content strategy. 

E-dreamz is excited to announce the latest healthcare website launched on our Remedy CMS platform. Associated Otolaryngologists of Pennsylvania, Inc. (AOP) is a premier ENT  medical practice located in Hershey, PA. The AOP website design project was a fun and challenging job for our team. Our solution for AOP involved medical website design & development, healthcare SEO & content strategy, as well as technical support related to AOP's domain and DNS. For more information about this project, read below.

E-dreamz continually researches and follows the latest guidance, rulings and information related to HIPAA compliance and healthcare websites. While this landscape and the specifics of what can and cannot be tracked tends to change frequently, there are certain best practices that have been established in 2024 to help most healthcare practices remain within compliance on their websites. This potentially involves scrutinizing all third party scripts and trackers, replacing certain commonly used analytics services (ie, Google Analytics) with compliant alternatives, or adjusting the way you use visitor data to inform your business decisions.