The E-dreamz Blog

As a healthcare provider, you know that connecting with patients is important. But you may not know that you can connect with patients on Facebook and Instagram.

As the healthcare landscape continues to change, so too must the way healthcare providers market themselves.

If you're trying to build your ophthalmology practice, you know how daunting the task can be. 38.5% of Americans have not visited their eye doctor within the last year, so it's not always at the forefront of people's minds. Fortunately, there are ways to draw attention to your practice, and many of them are free! Let's talk about the different types of ophthalmology marketing and how to use them in your strategy.

In 2022, we all are experiencing the emotional and physical results of inflation. Gas prices, electricity bills, home improvements, groceries, clothing prices, and even dog and cat food among many other products, have increased in what we as consumers normally pay. What suffers in our normal lives when we pay higher prices? Consumers spend less time spending frivolously, eating out, making purchases online for items the would like to have, and overall entertainment spending drops. Instead, they we start considering alternatives to our normal products they love to buy because of the lesser cost.

In our profession, digital marketing and web design share similarities to Arbor Day.

Understanding your core audience, their values when taking interest in your brand, and the content that interests them will provide a great web experience.

Value is determined by the receiver, who can be customers, employees, investors, and a network for awareness. In this mix, there's probably a variety of answers where some are positive and negative.

Designing and launching a new website for your company is an important decision. There are multiple things to consider when deciding which of the many available web platforms to choose. We have gathered six relevant tips to examine before you make your final decision. From budget to ease of use and a few others, as well, read through these tips to help navigate through the realm of website platforms available.

Struggling to get traffic to your site? Here is E-dreamz's list of 10 items to help boost rankings on your site.  This list covers topics from social to how to improve items on your website to gain more website visitors.  

There’s a lot that happens in the customer’s journey. Many patients do research on the company and the doctor before setting an appointment. Reviews are a big part of any business because many customers read reviews before making any decisions. There are many ways to encourage your audience to write reviews, and often, different methods work for different types of businesses.

“Digital accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, digital tools and technologies, by people with disabilities.” - Georgetown Law

Read this blog post to find out the scoop on digital accessibility, telemedicine, trust and other website design non-negotiables for 2022.

Standing out in the constant up-scrolling feeds of Facebook, TikTok, Twitter, and Instagram, can be a challenge. We've prepared a handful of social media marketing tips to consider that can separate your brand and the message you're communicating from the clutter.