The E-dreamz Blog

Graystone Eye partnered with E-dreamz Healthcare Solutions to evolve its digital presence beyond a single website into a connected, multi-brand ecosystem. Built on the Remedy CMS platform, Graystone’s primary vision care site, a fully custom Aesthetics website, and a targeted LASIK microsite work together to support distinct patient journeys, optimize SEO and AEO performance, and scale alongside the practice’s growing services - all backed by ongoing proactive support through EHS monthly SLA packages.

Bluegrass Orthopaedics partnered with E-dreamz Healthcare Solutions to rebuild their website from the ground up - delivering a modern, mobile-first experience designed to improve patient access, provider discovery, and long-term search performance. Built on the latest version of Remedy CMS, the new site features a fully restructured UX, comprehensive SEO and AEO content overhaul, enhanced compliance safeguards, and the flexibility needed to support ongoing paid search and organic growth initiatives.

A great landing page isn’t just an online brochure - it’s your practice’s opportunity to connect with potential patients, answer their most important questions, and inspire them to take action. For healthcare practices like Bluegrass Orthopaedics, Specialty & Service pages are some of the most important pages on site for both Google search rankings and patient decision-making. In this guide, we review the key elements every high-performing landing page should include.

For more than two decades, OrthoCarolina has partnered with E-dreamz Healthcare Solutions to continuously evolve its digital presence. The latest redesign of orthocarolina.com delivers a bold, modern visual refresh, a full upgrade to the Remedy CMS platform, and the launch of a centralized OC Patient Education Hub - all designed to support scalable SEO and AEO content strategies, enhance patient education, and position OrthoCarolina for long-term digital growth. This project reflects a true full-service partnership built on strategy, innovation, and sustained results.

AI assistants such as ChatGPT, Microsoft Copilot, Perplexity, and Google’s AI Overviews have become major gateways for how patients discover healthcare information. These tools don’t use a single ranking algorithm like Google Search, but they rely on trusted sources, clean structure, and high-authority medical content. This quick guide details the what-where-and-how of optimizing your website's content for maximum AI visibility.

Following a major merger and rapid organizational growth, Tennessee Orthopaedic Alliance (TOA) partnered once again with E-dreamz Healthcare Solutions (EHS) to reimagine its digital presence. The result is a fully modernized TOA.com that reflects the organization’s scale, expertise, and patient-centered approach to care. Built on a responsive Bootstrap foundation and designed to streamline the scheduling experience, the new site showcases how thoughtful design and technology integration can elevate the way large healthcare groups connect with patients online.

Healthcare marketing is shifting fast. Search is becoming conversational, patients expect consumer-grade digital experiences, and compliance scrutiny is intensifying. The practices that win the next decade won’t just publish more content or run more ads—they will systematize AI, master Answer Engine Optimization (AEO), and operate with a compliance-first mindset. Below, we outline where the market is going and how healthcare marketers can evolve—backed by EHS strategy and our healthcare-ready platform, Remedy CMS.

When it comes to modern SEO, search engines like Google don’t just read your website - they try to understand it. One of the best ways to help them do that is with schema markup, a special type of code that gives search engines extra details about your pages in a language they understand. This post covers the fundamentals of schema markup and how you should be incorporating into your healthcare website.

As search engines and AI tools like Google SGE (Search Generative Experience) evolve, it’s more important than ever for healthcare providers to create structured, patient-first landing pages that rank well, engage users, and are favored by AI-powered search results. In this post, we'll walk through how to do exactly that.

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.

Healthcare practices often ask: “Should each doctor have a Google Business Profile (GBP) for every office where they see patients?” It’s a smart question. With providers frequently splitting time across multiple offices, the way you structure Google Business Profiles impacts patient experience, local SEO, and online reputation management. In this guide, we’ll break down how to handle GBPs for multi-location practices and why consolidating profiles is usually the best approach.

In today’s competitive digital landscape, healthcare organizations need smart, data-driven strategies to connect with patients. One of the most effective tools available is Google Performance Max (PMAX)—a fully automated campaign type designed to drive results across all of Google’s platforms. In this guide, you’ll learn how PMAX works, when to use it (and when not to), and how to optimize it for better patient engagement and ROI.