The E-dreamz Blog

As a leading Charlotte web design agency, we are contacted often by potential clients with questions on our services, processes, team, work, and more. If you are a potential client or just want to know more about how we operate, read our blog post here with some of our more common questions answered. If you have any additional questions, feel free to contact E-dreamz today and we will get back to you shortly.

When creating a website from scratch, there are SO many things that you need to do that sometimes it can get overwhelming wondering if you are meeting basic website standards or on the alternative doing things that do not make for a good website. We have come up with a list of the things that you need to know to avoid when planning and finalizing your website design. Avoid these common website mistakes to help your business stay competitive, polished, and professional online.

Structured data is coded in the JavaScript or HTML of your page in order to send Google information describing your page. This is a way to tell Google explicitly what it needs to know so it doesn’t have to gather clues from a jumble of code. It also classifies your page content into categories like the following: Article, Product, Recipe, Review, Event, Local Business, Job Posting, or even simply Web Page. All of these things will help your page rank better in searches.

Chances are that you’ve heard of Google My Business or maybe you’ve already started verifying your business locations on Google and don’t know what to do next or why it’s important for your business. Having a local listing helps people in the community find you, but can also provide more information about your business that may not be on the website. Take the time to set up your local listing and make sure you’ve filled out all the information that you can. Once it's complete, continue to encourage customers to leave reviews and always keep the listed information up to date.

Keyword research for your Healthcare Practice is by far the most important step of a successful healthcare SEO strategy. From this initial phase, the blueprint for all future content planning and development will be targeted and scheduled for publication.

Finding out exactly what medical keywords are searched by potential patients is vital to being positioned in the most advantageous Search Engine Ranking Position (SERP) on the first page of Google. Therefore, exhaustive keyword research and planning done initially for doctors, dentists, hospitals, and specialized practices can either make or break your inbound lead generation and patient acquisition numbers year over year.

We’re living through an important part of history, and as an online business, there’s no better opportunity than to buckle down and lean heavily into more digital marketing strategies. With people at home and more time to spare, you should be focusing on reaching them and building a relationship. Businesses that are able to use the circumstances to their advantage will be the ones thriving once this is all over.

Medical websites can be difficult to plan for with the amount of content and rich media it takes to create a site that is professional, resourceful and trustworthy. We’d like to break down with you some of the essential items you need to make sure you have when planning your healthcare website so you can stay competitive in your industry and gain potential patient’s trust. Here at E-dreamz, we specialize in creating a wide variety of healthcare websites and have become experts in the field of medical website design, marketing and development.

I admit, I was a KISS fan way back in the late 70s. Yes, I said late 70s. Now as a fan, at that time, it didn’t mean I actually owned or had any KISS music. KISS to me, when I was 6 or so, were 4 comic book characters that were on cards and posters at the store and local fair. I’m not even sure I even heard a KISS song until about 1978 or so. One of my earliest memories was going to my neighbor’s house, who had HBO (they must have been rich), and watching KISS live in concert. I then convinced my mom to buy me a “45” vinyl single for ‘I was Made for Lovin’ You’ which had ‘Hard Times’ on the B-side.

Social strategy for each brand looks very different. With the rise of influencer marketing over the last few years, along with the many changes within the social platforms themselves, social media strategy for businesses has completely changed. Even more changes are bound to happen in 2020, but here are some of the trends that we see happening this year that can help increase your engagement. Don’t underestimate the power of social media for your business.

When optimizing your eCommerce website design you need to look closely at your biggest asset: your product detail pages. This is what you are trying to sell, everything else is just a lure to get you to these pages. The next thing you need to ask yourself is, are my product detail pages fully optimized? Do they have everything they need to sell and rank well? If you are unsure please, review the list of questions below to see how your product pages can be properly optimized.

Music propels us, fuels us, inspires us. And some of it, the rarest best of the best, truly becomes a part of us. Epic Albumz is all about recognizing and sharing stories about those classic records that helped shaped us E-dreamerz into the rockstar web devs we are today. 

Do not overlook the optimization of the location pages on a medical website. This is one of the most important tasks to be done to get the pages to rank within Google. There are tasks to be done on the back end of the site for Google to crawl. As well as, tasks that need to be done on the front end of the site for patient user experience. A medical website is different than other sites in many ways. Check out these tips to see the things that should not be left out during the optimization process of a location page on a healthcare website.