Insights & Perspectives

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / August 16, 2016
E-dreamz is invading the Google Fiber office in Uptown Charlotte! We've teamed up with Google to host a luncheon. The event will be focused on both Adwords and the growth of mobile search.

Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.




Digital Marketing / August 10, 2016
One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Digital Marketing / Aaron Gingras/ August 10, 2016
It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Digital Marketing / August 05, 2016
For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Web Development / Katelynn Barlowe/ July 29, 2016
Learn how flexbox brings simple UI solutions to commonly used design structures.

Digital Marketing / July 28, 2016
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

Digital Marketing / July 20, 2016
The logo isn't the only thing about Instagram that has changed recently.

Digital Marketing / Aaron Gingras/ July 19, 2016
Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

New Websites / Nate Pulver/ July 18, 2016
Vector Fleet is a dedicated fleet maintenance service provider.

New Websites / Nate Pulver/ July 18, 2016
Arrowlytics dashboard helps healthcare organizations by pulling data from their various platforms into one system to aggregate and analyze data with one tool.

Web Design / Sarah Schoffman/ July 14, 2016
You just signed the contract to your redesign - Next Steps

Digital Marketing / Aaron Gingras/ July 11, 2016
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Digital Marketing / Brian Henning/ July 08, 2016
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / July 06, 2016
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.


Web Development / Tristan Perry/ June 30, 2016
In my time of being a web developer I have had my hand in developing three different content management systems (CMS). One was for a health care company I worked at out of college and two within my five years here at E-dreamz. Each time was a new and challenging experience. So here are ten helpful tips that I would like to share from what I learned along the way.

Digital Marketing / June 29, 2016
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / June 24, 2016
Underused yet Highly Effective - Get the Skinny on RLSAs.

New Websites / Nate Pulver/ June 22, 2016
The youth-sports travel industry in the United States is worth an estimated $7 billion a year, fueled by millions of young soccer and softball players and their parents, who travel to tournaments near and far.

Web Design / June 15, 2016
The world of web design changes drastically from year to year and if you don't start fresh every once in awhile and do a complete redesign of your website, it will quickly appear outdated. Read more to find out if it's time to give your site a new look.

New Websites / Nate Pulver/ June 14, 2016
Established in 1918, Bagby is still a proven leader today, serving the commercial lighting industry with indoor, outdoor, and specialty lighting needs.

Digital Marketing / Aaron Gingras/ June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

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