The E-dreamz Blog

E-dreamz begins each of our website design and development projects with a dedicated planning and definition phase that includes the preparation of a full wireframe document for the new website. Often, our clients struggle to grasp the purpose of the wireframe and provide useful feedback. Here’s what a wireframe is all about and five reasons why it’s critical to the overall custom web design and development process.

In a society driven by mass media and information-overload the internet is constantly expanding and changing with new content and rich media. The types of content we’ll be referring to here can include but is definitely not limited to: text, articles, videos, audio recordings, photos, graphics, memes, and more.

As the digital marketing world continues to evolve, so should your SEO strategy. Here are four tips to stay on top of your SEO to bring you further towards reaching your business goals.

Our most recent website launch is one of our biggest ever. Albemarle Corporation is a global specialty chemicals company with leading positions in lithium, bromine and refining catalysts. Having recently relocated their corporate headquarters to Charlotte, NC, Albemarle was looking for a local vendor to partner with for their new website and ongoing technical support. E-dreamz is proud to have been selected as Albemarle's preferred digital partner.

Creating a website that shows your customers exactly how great your business is and looks different than all the other websites, is a challenging task. For eCommerce and lead generating sites, the homepage is a very important step in beginning the customer lead funnel. Here are a few pieces of critical content to have on your homepage that can transform the way your audience engages with your brand and how your site performs organically.

The Laravel framework we are proud to say is the backbone of our Echo by E-dreamz software and for good reason. We chose it because in our opinion it is the best out there. It seems that most developers and digital communities agree. 

Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.

What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.

Our most recent eCommerce launch delivers a full redesign of SheltonVineyards.com, the web home of one of the East Coast's largest vineyards. Shelton offers all of their wines for purchase online through the website, or you can visit their beautiful estate in the Yadkin Valley of North Carolina to tour the winery, dine at their on-site restaurant, stroll along walking trails through the vineyard, or enjoy a tasting. The vineyard is also premier destination spot for weddings, private or group tours, and corporate events. As a long time partner of ours, we are proud to enhance Shelton's web presence with a fresh new look built on our Echo platform.

E-dreamz's most recent eCommerce website launch is for a fun and unique new partner - Carolina Fitness Equipment. CFE is a fast-growing business that focuses on buying and selling new, used and pre-owned gym-quality fitness equipment, along with other robust fitness-oriented services like gym planning, equipment refurbishment, and delivery & set-up. E-dreamz is excited for the opportunity to be a part of their story of success.

What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.

In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.