Insights & Perspectives

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / Aaron Gingras/ June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Digital Marketing / May 27, 2016
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Web Development / Susanne Mulligan/ May 27, 2016
Kick start your new website with some preparedness. Let's go!

Digital Marketing / Aaron Gingras/ May 26, 2016
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

Digital Marketing / Brian Henning/ May 24, 2016
Read about the challenge, solution and results that E-dreamz worked through with Feetures! Running Socks, a family owned business with management located in Charlotte, NC’s trendy SouthEnd neighborhood.

Digital Marketing / Brian Henning/ May 19, 2016
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.

Web Development / Josh Hibbard/ May 18, 2016
One size fits all plugin based frameworks like Magento and Wordpress have an obvious appeal, but over time reveal hidden downsides.

Web Development / May 16, 2016
There are many great things about using an evergreen browser such as Chrome or Firefox. One of my personal favorite things to do after Chrome gets updated is to open up DevTools and poke around to see if there are any great new tools I can use.

Digital Marketing / May 13, 2016
When pitching email campaigns to clients, they always have the same question: how many emails should I send?

The answer, is always the same; as many as you can.


Web Design / May 11, 2016
We are delighted to announce that E-dreamz has won a Gold Hermes Creative Award for the new Lexington.com website in the category of Website Overall/Business to Consumer.

New Websites / Nate Pulver/ May 05, 2016
The Brain Tumor Fund for the Carolinas is dedicated to increasing public awareness of the impact of brain tumors and to providing support for the development of treatment strategies and cooperative biomedical research related to brain tumors in the Charlotte region.

Digital Marketing / May 04, 2016
Three years ago our internet marketing team started noticing a trend. Email usage across our most progressive clients was on the rise. Revenue and reporting numbers followed suit as we started increasing email sends across the board. Subscriptions graphs went from gentle slopes to growing mountains. Outside of our clients we saw big brands starting to really embrace email blasts.

New Websites / Nate Pulver/ April 11, 2016
CEENTA provides comprehensive pediatric and adult eye, ear, nose and throat care, and highly specialized care, too.

Digital Marketing / April 07, 2016
Guest Post: There comes a time in an ecommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.

New Websites / Nate Pulver/ April 07, 2016
Rowe furniture is committed to eco-friendly manufacturing. Rowe has been an innovator, a visionary, and a company committed to listening to their customers and adapting to their needs.

New Websites / Nate Pulver/ April 07, 2016
Robin Bruce curates quality and responsibly manufactured upholstered collections for the décor enthusiast.

New Websites / Nate Pulver/ April 06, 2016
Feetures! is a family owned and operated company located in North Carolina, and their mission is to inspire people to live a healthy, active lifestyle.

Digital Marketing / March 22, 2016
A couple weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.

Web Design / Jane Londeree/ March 01, 2016
As a modern digital agency, we strive to keep up with the current web design and development trends. Check out a few trends to expect to see more of in 2016 and some of our recent work which exhibit these modern elements.

Digital Marketing / March 01, 2016
Businesses today are striving to reach customers at every stage of the sales cycle. From brand introduction, to browsing and shopping, to purchase and customer service follow up, brands today are expected to actively communicate with their customers.

Digital Marketing / February 26, 2016
There are numerous ways that conversions can be tracked in Google Analytics that go beyond phone calls, contact form submissions, and revenue. Conversions can be anything from the aforementioned actions, to simply printing a certain page of a website, to show intent. In order to measure certain actions like that, event tracking needs to be implemented. It’s a fairly simple process and can provide you with valuable information.

Digital Marketing / February 22, 2016
We are hosting a free lunch and learn with the Charlotte companies that we enjoy most and we would love for you to join us.

Page: