If you're new to the world of SEO, you may feel overwhelmed by all the terms that are used. Luckily, we've put together this list of popular seo terms to make getting started easier!

Generally, these terms refer to the processes search engines use to evaluate and rank websites. By understanding them, you can better optimize your website for search engine optimization (SEO).


Keywords are the words and phrases searchers type into a search engine when seeking information. They play an integral role in SEO because they tell search engines what a page is about so it more accurately matches the original query.

Google doesn't just use keywords to rank pages, but they're an essential factor that helps your website stand out from competitors.

Utilizing the correct keywords in your content will increase your website's search engine visibility, attract and convert customers, and enhance overall online presence. A thorough understanding of keywords should be a top priority for any business owner.


Metadata is data that helps describe a web page or other type of digital media. This metadata helps search engines comprehend what a page is about and display it in relevant results.

Metadata refers to any collection of data; the most prevalent types are:

Descriptive metadata contains basic facts about a piece of data. This could include what the data is, where it originated from, and which keywords are used to describe it.

Structural metadata describes data relationships and structures. It may also include details about how a piece of data was created and processed.

Libraries use metadata to catalog items in their collection, both digital and analog formats. This makes it simple to classify, aggregate, identify and locate a specific book, DVD, magazine or object.


Title Tag

The title tag is an essential element of your website, appearing prominently in search engine results pages (SERPs). It's the first thing people will see when they click your link.

A well-crafted title tag clearly communicates what your page is about to Google and users, helping it appear higher on SERPs for pertinent keywords that will result in more click-throughs.

Optimizing title tags can be a challenging endeavor. You want to incorporate words that people are searching for, without overusing keywords or crafting unattractive titles.


URLs are an integral component of search engine optimization (SEO). They act as a conduit between websites and their visitors, helping Google determine how pertinent a page is to a given query.

URLs consist of three components: domain, protocol (usually HTTP or SSL) and file path. The domain part usually represents the name of a website or domain, while file path instructs browsers where to find the page it's searching for.

In addition to the main parts of a URL, there are also reserved characters which can be used. These reserved characters, such as hyphens or underscores or even tildes, must first be encoded before being displayed in a URL according to RFC 1738 from the World Wide Web Consortium.


Search engine optimization (SEO) is the process of improving your website and web pages to boost their rank in organic search results. This includes both on-page and off-page tactics such as link building, social media management, content marketing, influencers, email marketing - just to name a few! Common terms in SEO include keywords, metadata title tags URLs usability but there's much more that needs understanding! To help you better comprehend what SEO entails we've compiled a glossary with some popular terms you may encounter throughout this journey we've included some popular terms here that should help better comprehend both processes better: what constitutes optimal optimization on a website

« Back to Blog

Ready to Get Started? Contact Us Today to Schedule a Consultation.

Get Started with E-dreamz