SEO (search engine optimization) tools make it simpler to determine what needs to be done in order to boost your website's ranking on search engines like Google.

Some of the most useful tools are keyword research, backlink analysis and site analytics. Ultimately, selecting which tool best suits your business needs depends on its specific capabilities.

Google Analytics

Google Analytics is a web analytics and marketing tool that helps you monitor the performance of your website. As part of the Google Marketing Platform, it's available at no cost to anyone with an active Google account.

JavaScript code on each page of your site allows you to collect user data by placing a snippet of JavaScript code that runs in each visitor's browser, recording information about their activities on your site and sending it off to Google's servers.

Utilize this data to monitor your website's performance and spot trends. It includes metrics such as unique visitors, average session durations, bounce rates, goal completions and more for easy analysis.

As a small business owner, one of the most essential facts to know is where your website traffic originates. Fortunately, this data can be found within your Google Analytics dashboard.

Moz Pro

Moz Pro offers a comprehensive suite of SEO tools designed to boost the visibility and search engine ranking of your business website. Its features include keyword performance tracking, site audits, and link building insights.

One of its standout features is Keyword Explorer, which provides keyword suggestions based on recent search data that's less than two weeks old. It also displays keyword volume, CTR and difficulty metrics for easy reference.

Rank Tracking is an invaluable feature that allows you to quickly assess the real-time ranking performance of your site for keywords. It also shows links your competitors have gained or lost, giving you insight into how best to increase both domain authority and ranking.

The tool also presents a list of urgent issues, such as broken 404 pages or URLs that are too long. It offers explanations and guidance on how to resolve them.


Search engine optimization (SEO) is an integral factor in driving traffic to your website. But to be successful, you need the right tools.

One of the most popular and powerful tools in this category is Semrush, a suite of digital marketing management tools that gives you visibility over your site traffic and helps refine your digital marketing strategies.

The platform is primarily an SEO tool, but it also offers market insights and competitor analysis. This gives you a competitive edge by uncovering the most profitable markets for your business.

Position tracking gives you a comprehensive view of how your site ranks in search results over time for any given keyword. This data can be invaluable when making advertising decisions or optimizing content to boost rankings.

If you need a one-stop solution for everything from SEO keyword research to an extensive site audit, Semrush is your perfect pick. Its free plan offers many essential features necessary for SEO success; however, in order to access more advanced capabilities like competitive intelligence, you'll need to purchase add-ons.


GrowthBar is an advanced SEO software that offers features to help optimize your website. Its main capabilities include keyword research, competitor analysis and backlink monitoring.

Track your competitor's advertising campaigns, organic traffic and top backlinks with ease. Furthermore, its section for Facebook ads lets you assess the quality of their ads and determine if they are gaining any traction.

GrowthBar also offers the Rank Tracker feature, which lets you monitor and assess your website's rankings. It also provides a keyword suggestion list with monthly search volume and Cost Per Click (CPC) figures.

Another feature is its site inspector, which lets users enter a website's domain to determine its domain authority and organic traffic. It also displays keywords a website ranks for and provides access to top linking websites to explore further.


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