The E-dreamz Blog

A great landing page isn’t just an online brochure - it’s your practice’s opportunity to connect with potential patients, answer their most important questions, and inspire them to take action. For healthcare practices like Bluegrass Orthopaedics, Specialty & Service pages are some of the most important pages on site for both Google search rankings and patient decision-making. In this guide, we review the key elements every high-performing landing page should include.

AI assistants such as ChatGPT, Microsoft Copilot, Perplexity, and Google’s AI Overviews have become major gateways for how patients discover healthcare information. These tools don’t use a single ranking algorithm like Google Search, but they rely on trusted sources, clean structure, and high-authority medical content. This quick guide details the what-where-and-how of optimizing your website's content for maximum AI visibility.

When Third Coast Oral & Maxillofacial Surgery needed a new website that truly reflected its expertise and local identity, the practice turned to E-dreamz Healthcare Solutions (EHS). Their previous templated site used duplicate content shared across hundreds of dental websites — limiting organic visibility and patient engagement. EHS delivered a fully reimagined, mobile-optimized website built on Remedy CMS, featuring custom photography and video, unique AI-enhanced content, and a technical SEO foundation designed for long-term growth.

Following a major merger and rapid organizational growth, Tennessee Orthopaedic Alliance (TOA) partnered once again with E-dreamz Healthcare Solutions (EHS) to reimagine its digital presence. The result is a fully modernized TOA.com that reflects the organization’s scale, expertise, and patient-centered approach to care. Built on a responsive Bootstrap foundation and designed to streamline the scheduling experience, the new site showcases how thoughtful design and technology integration can elevate the way large healthcare groups connect with patients online.

Healthcare marketing is shifting fast. Search is becoming conversational, patients expect consumer-grade digital experiences, and compliance scrutiny is intensifying. The practices that win the next decade won’t just publish more content or run more ads—they will systematize AI, master Answer Engine Optimization (AEO), and operate with a compliance-first mindset. Below, we outline where the market is going and how healthcare marketers can evolve—backed by EHS strategy and our healthcare-ready platform, Remedy CMS.

When it comes to modern SEO, search engines like Google don’t just read your website - they try to understand it. One of the best ways to help them do that is with schema markup, a special type of code that gives search engines extra details about your pages in a language they understand. This post covers the fundamentals of schema markup and how you should be incorporating into your healthcare website.

As search engines and AI tools like Google SGE (Search Generative Experience) evolve, it’s more important than ever for healthcare providers to create structured, patient-first landing pages that rank well, engage users, and are favored by AI-powered search results. In this post, we'll walk through how to do exactly that.

Graystone Eye is a renowned eye care group serving communities across western North Carolina with comprehensive ophthalmology services, including cataract surgery, LASIK, retina care, and more. Graystone Eye partnered with E-dreamz to reimagine their digital presence — not just with a new website design, but with a smarter, faster, and more scalable platform powered by our proprietary Remedy CMS.

Advanced Prosthetics is a trusted provider of high-quality prosthetic and orthotic care, offering customized solutions to help patients regain mobility and independence. As the organization continued to grow and expand its patient base, its outdated website no longer reflected the level of innovation and care it delivered in-person.

In 2024, the U.S. Department of Health and Human Services (HHS) finalized updates to its Section 504 nondiscrimination regulations, creating clear and enforceable requirements for digital accessibility across healthcare websites and digital tools. This article explains what the new HHS accessibility rule means, how it relates to WCAG 2.1 Level AA, and how healthcare practices should evaluate accessibility solutions realistically and responsibly.

OrthoAtlanta is one of the largest orthopedic and sports medicine practices in the Southeast, serving patients across more than 20 locations across metro Atlanta and the state of Georgia. As a long-standing client since 2015, OrthoAtlanta turned to us once again to reimagine their digital presence and create a modern, scalable, and performance-optimized website that reflects their leadership in orthopedic care.

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.