The E-dreamz Blog

Have you ever seen an ad on your Facebook Newsfeed and felt like you were being stalked? How does Facebook know where to place these ads? Let's take a look behind the curtain.

Facebook and Instagram are two very dominant social media platforms and advertising on them can be very beneficial to your business. Advertising on them can be very similar, but also different. Should you be using both?

Tweets, retweets, hashtags, quoted tweets, handles – what in the world?

Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.

Capitala Group is a leading provider of capital to lower and traditional middle-market companies through its family of credit-focused funds.

Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!

Recently the E-dreamz Production team partnered up with Google to go over some best practices for mobile website design based on numerous studies and questionnaires they have conducted. We covered a lot of good points during the discussion but my main take-away from it all? We need to have a "mobile-first" mindset now in 2016 and going into 2017.

The more you try to force your website to do, the less effective it will be for your business. Simpler is better.

Keeping to the topic of the Google Adwords platform this month, I want to provide some insight that goes beyond just an explanation of the pros and cons of leveraging an advertising platform and walk through a quick case study to show you the ways in which we utilize this software for our clients.

Read about the challenge, solution and results that E-dreamz worked through with Sports Force Parks.

Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.

One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.