UX, User Experience, refers to the process design teams use to create the interface your users will interact with when browsing your website or online properties. UX Design involves the design of the process of acquiring new leads, aspects of branding, usability, and function. Strong UX makes users feel comfortable on your website and provides ease of navigation and ensures that your website functions in a simple and intuitive way that fosters lower bounce rates, longer time on site, and a simple conversion journey that allows you to efficiently provide your audience with the goods and services you have to offer. Poor UX provides users with the exact opposite. If users have difficulty interacting with your website, they often time will simply click elsewhere to satisfy their wants and needs. In this blog, we will go over 3 web design characteristics that are vital to providing users with a positive experience.
Although we may spend countless hours designing websites and user experiences, we cannot expect that every website visitor will spend a significant amount of time interacting with it. Ensuring that your website is simple, scannable, and provides visual ease in finding out critical information that drew your audience to the website in the first place is of paramount importance.
You must have a crystal clear idea of who your audience is when designing a website before you put any significant time into its design. Once you have a clear idea of the audience for your website or app, you can then craft your content around their wants and needs. Analyzing successful competitors and taking your audience's feedback to heart are great ways to ensure you are providing users with the best experience possible.
When putting the most important elements within the interface, highlight them so that users automatically focus on them. In design, there are many ways to make certain components stand out, but one of the most effective ways to do this is by using different colors and sizes for the elements you would like your audience to turn their attention to.
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