Geotargeting: Why's that important anyway?
One important aspect of pay-per-click advertising is geotargeting, which, if you don’t already know, is how you can target users based on their geographic location or the locations they have been searching for. This can be really important for your business for the simple fact that why would you want to pay for someone’s click from Los Angeles, CA when you’re located in Charlotte, NC (best city ever)?
As you can see from the example above, this coffee shop targets its ads in the surrounding blocks. People who work and live in that area who are searching for coffee will be able to see their ad and make their way to the café. It doesn’t just have to be for small local businesses. You’re able to target customers in countries, regions, cities, or set a distance. As Google AdWords states, you reach the right people at the right time no matter what device they’re using.
If you’re unfamiliar with AdWords, it’s pretty simple to geotarget. Under the campaign you want, go to the settings tab and scroll to down to location. Click edit. If you click advanced settings, it’ll look like the image above. You’re able to target as well as exclude certain areas. Boom!
Target where your customers are. Exclude areas your business does not cater to. Use tools such as Google Trends to see regional insights and gain valuable insights about your customers. Don’t forget to set your target in the advanced location options! This is essential to make the most of your advertising spend. In the end, geotargeting can help your conversions go up by weeding out users that aren’t located near your business or store. As always, keep an eye on your campaigns in order to identify any opportunity for improvement. Being able to give specific ads in specific locations right when someone is searching can be extremely beneficial to your campaign.
Happy geotargeting! If you’re in need of marketing help, feel free to contact us today.