Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer-type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices, we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you.
- Digital Marketing