KS Audio Video is a full-service technology retailer and installation company servicing both commercial and residential customers.
We all know the story of the tortoise and the hare. It’s a valuable lesson that can be applied to various situations, but what does it have to do with SEO? Well, after setting up some SEO fundamentals such as filling in Meta tags, adding keyword rich content, setting up Webmaster tools to gain further insight, and a variety of other best practices, clients may ask - “How come my site doesn’t show at the top of Google search results?”.
Staying up to date on the latest communication tools and tactics for your business can be a never-ending task. Upgrading your communication efforts for your company and audience is imperative to growing that customer base and ultimately your business.
"Photography is more than a medium for the factual communication of ideas. it is creative art."
It’s safe to say that the way consumers find businesses today is drastically different than what it was 5 years ago, let alone 15-20 years ago. It’s hard to remember the days of browsing through your local phone book, newspaper, or magazine to find a local business, product, or service in your area. It’s possible that some people reading this never had the pleasure of shopping in such an archaic way.
Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer-type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices, we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you.
With e-commerce websites, we always recommend the implementation of automatic follow up emails for points of breakage in the user’s shopping experience. The most common follow up email is for abandon cart.
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