Let’s face it, there is a lot of noise out there on the web in 2017. Today’s competition comes not just from someone selling the same product or service as you, but from every nook and cranny of the web and beyond. Users are inundated with hundreds of advertisements and click opportunities each hour of each day. To make things even more complicated, often what we search for is nowhere near what we actually need.
Try this quick exercise: do a search for ‘digital marketing agency Charlotte NC’ in Google. The results yield over 500,000 results! Between ads, knowledge graphs, and plain old-fashioned organic search results, it can be incredibly confusing and difficult to know how to improve the search rank of your business. From keyword optimization to competitor analysis to proper tagging and much more, finding solid SEO tools can be daunting and expensive.
So to help you out on your epic journey to greater search relevancy we’ve provided a brief list of some of the best free SEO tools for digital marketing in 2017. There are of course many more, but this well-rounded list will get you started optimizing in a big way without breaking the bank.
Let’s get to it!
Ubersuggest.io is, well, Übergood. This keyword planning tool is great at quickly finding keyword ideas related to a specific search. For example, if you search for “digital marketing agency” again, it quickly finds 260 related keywords. From there you can expand on the new keyword sets, sorting by alphabetical order with an easy to navigate interface. There’s even an option to display the Google Trends data for each keyword in a separate window. It has multi-language functionality for your global SEO needs, and best of all you can download the lists directly from the results page for your research metrics. This is a great all-around robust keyword tool with a clean interface that complements Google’s Keyword Search Tool very elegantly.
Spyfu has been around for a while now, and it just keeps getting better. For instance, the name suggests, this freemium SEO tool allows you to search for your competitors' paid keywords (PPC such as Google Adwords), how they rank in search results and even their search advertising. It’s a very useful tool to help you understand your position in search, in relation to both your competition and your potential customers. In your ongoing efforts to rank higher in organic search for the keywords most important to your success, Spyfu is a powerful SEO tool to help shine a light on the competition.
This may seem like a strange one in a list of free SEO tools for digital marketing, but it’s really not that odd. Any SEO agency will tell you that great SEO and great content are part of the same winning strategy; it’s extremely difficult to succeed in search without both working hand in hand. Content drives keywords and reference links, establishes thought leadership, and creates brand familiarity, all of which together drive relevancy and search rankings. So why not optimize your content, too? Grammarly is a free proofreading tool that analyzes your grammar, word usage, and context, among other features. But possibly one of the best features of Grammarly is it can integrate seamlessly into Chrome as an app, allowing you to edit your content directly as you create it.
3. Google Search Console
Google products may seem like an obvious choice when discussing free SEO tools, but there really is no better free SEO tool to help you understand how your website appears in search. It also offers a wide array of resources that allow you to see how your data is linked, crawl errors, search analytics, and much more. It’s a must-have addition to your SEO arsenal.
2. Screaming Frog
This is actually the SEO spider tool, a free download from the Screaming Frog website. A very robust website crawler, this will give you granular data on every single URL of a website including metatag and H1 status, redirect maps, outlinks, and much more. It also has a nice selection of reporting functions such as crawl overviews and SERP summaries. The Screaming Frog web crawler is an incredibly useful SEO tool, and it’s a fairly safe bet most SEO experts and agencies use it.
1. Google Analytics
Surprise, it’s Google again to take our top spot. Is it any wonder? The interface is extremely clean and well-organized (the result of 12 years of constant refinements and added features), allowing even the greenest user to delve into the inner workings of their own web properties. Google Analytics can take you from 30,000 feet to extremely granular data in just a few clicks, rendering countless iterations of how you wish to analyze and compare your data sets. And, because it’s Google, the analytics marries effortlessly with other Google properties such as Console and Adwords. Google Analytics is easily the absolute must-have for any free SEO toolkit.
Have a free SEO tool you love that didn't make our list?
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