March 11, 2019

Questions to Ask when Creating or Expanding your Website

1) Who is your main target audience and how do they find you?
When creating a new website or even adding updates to the site you have to ask yourself who is your main target audience. If you don’t know who they are you need to ask your marketing team who they are. Knowing your audience will help create better menus on the site, more useful categories and ads that target to the right demographic. If you don’t know, you probably won’t increase traffic or complete goals for your company/website.

2) How frequently do you update your website?
Are you not updating your website? Are you adding new products to your eCommerce site? How often are you updating it? The truth is your marketing team should be enhancing/updating your website once a week, whether this is tweaking content, adding SEO, creating new pages, adding blogs, adding products and more. New content means more traffic, updating and adding content is great for analytics. If it is very little it’s time to sit down with your team and figure out how you can improve upon it.

3) What do you want to accomplish with your website? What is your end goal?
Are you trying to increase traffic? Feature new pages? Create more orders? Turn more users into sales? To target the best strategies you need to know what it is. It is hard to create a design and target marketing without an end goal in mind. If you don’t know what it is, I would pause on redesigning your website.

4) Do you have a favorite website? Why?
Have you looked into what you want? Are there things you like from these website? Even if you aren't an eCommerce site and you have favorites that are, save those too or vice versa. The more your team knows the easier it’ll be able to create a website you love.

5) What type of content is on your website?

Are you trying to layout more of a portfolio website, is it more informational? Maybe it’s mostly products/sale based? Is it eCommerce? The more you know about the content on your website the easier it’ll be.

6) What are you main strengths of your website? Do you need help finding them?
What is your website good at? Is it pointing towards your target audience? If you don’t know talk with your web team, they’ll help find what your website is doing well.

7) What are some weaknesses on your websites? How can you improve upon them?
This goes along with question 6, but the opposite. Finding out your weaknesses early can help fix them and alleviate the problems.

8) Who is your main competition?
Are you comparing your strategies to them? What are they doing well? What aren’t they? How should you create your competitive strategy? This will only make your website site and analytics stronger.

9) What assets and materials do you have for your website?

Think about number 5 and apply this. Then think is this enough information? Do we have enough photos, posts, content? Do you need to remove items from the website? What are your key points? Review it with your team and figure out what you need.

10) Who will be in charge of your project? How will you divide up the work?

There is a saying, sometimes there’s too many cooks in the kitchen. Know who your team lead will be on the website and organize the tasks accordingly. You don’t want so many opinions that nothing gets done. Remember the more groups making decisions the longer a process takes. Do you need all of those opinions and if you do how will you organize all of them and stay on track. Work with your web team and also ask who’s your main point of contact, they will let you know the moment you sign a contract who your point person is.

11) How much are you willing to spend?

Depending how much you can spend, will help you find out what’s most important for your site even if you have a large budget remember prioritize the important items for your eCommerce or non-eCommerce website.
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By: Sarah Schoffman

Project Manager