Are you trying to decide what avenue you should take on how you need to translate your site? It’s a common question we are asked from our large players who’s sites need to be in multiple countries. Some of our digital agency customers use Google Translate while some create a custom translated site. There is no one good answer on which translation option is best for your business, but we broke down the Pros and Cons of each. This will make it easier to decide which option will match your business the best.
Google Translate is a pretty awesome tool and comes with a wide variety of benefits. Below are some of my favorite and main benefits of using the tool.
While there are a bunch of pros to using Google Translate there are also a handful of Cons.
Google Translate has some great pros but it does come with a handful of cons. Ensure you review the list carefully before you decide to use it.
Despite me enjoying Google Translate as a quick fix, I do not think it works on every site for every method. Each business should optimize the right translation. Here are the pros of a professional translation:
Google translate is great if you mainly work in one country and you need a quick fix for another site. Professional translation is better for multi-sites where many users come to the sites every day for that corporation. Just remember if you have any questions about which option to use don’t hesitate to contact us.
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