The online world changes so rapidly that sometimes it’s hard to keep up and if you’re promoting your business online for the first time, it’s hard to know where to start. You’ve heard of internet marketing, but you’re not sure exactly what it entails. Below are a few suggestions on ways to help your site get discovered that won’t cost you anything.
Google My Business is a free tool provided by Google of course that allows you to create a profile for your business that will be synced across all Google properties, including Google Maps & Google Search
for example. You’re able to enter your physical office locations if you have any, along with contact information and images. It’s important to keep this information up-to-date as it will affect how your listing appears across those services.
Content is such a critical component when it comes to how your site ranks in organic search results. The practice of improving the position of your site on search results is commonly referred to as search engine optimization or SEO for short. You’re working towards making your site one of authority within your given industry. When you put out new content, it is ‘crawled’ by search engines to understand it’s meaning and it will also garner links from other sites depending on its perceived value by other industry leaders. Content is a big piece of the digital marketing puzzle.
You may not use it for Epersonal use, but social media is a great way to promote the new content you just posted on your blog. It’s also a great way to connect with your customers who want to know more about your organization by providing behind-the-scenes photos, employee profiles, or just answering customer questions.
Speaking of answering customer questions, get involved in online communities such as Quora. It’s a place for online users to pose interesting questions where you’re then able to provide insight and build upon
your online authority within your industry.
So many online users are turning to video to get answers to questions or just to learn more about products. Give them what they’re looking for by providing a video demonstration of your product or a quick step-by-step walkthrough of your services. You can host these videos on your site in addition to posting them on your YouTube channel.
If you have any questions, reach out to the E-dreamz team for help. We’re experts in internet marketing and would be happy to help you get your business online.
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