Let's be honest - stock photography nowadays can be spotted from a mile away. You see it on television, build-boards, the sides of trucks on the street, Google ads and of course websites! It's everywhere nowadays and it's causing many websites to look the same! While stock photography can be great for clients with ZERO photography (a few photos here and there is always better than zero photos on a site), custom photography always wins the aesthetic award. Check out our recent launch TAW Peformance for an example of an eCommerce site with some great custom product photography which helps make the site smooth customer experience.
Apple products and the Beatles "White Album" inspired designers in all mediums to switch to a minimal, white & professional look. This trend has continued on for many years and we web designers expect it to carry on for a long, long time -- it works! But you know what also can look just as good? Dark interfaces with reverse-white-type. In fact, this is becoming a trend for 2017 for many clients seeking a "different" interface look but still wanting to remain clean and professional. Check out Kooks Custom Headers for an example of a clean/darker interface.
What in the world is this you might ask? Well, a micro-interaction can simply be summed up as any interaction you (the user) can have on a website and some sort of reaction (color change, size change, or animation) takes place. Check out our recent launch, Duncan-Parnell, for an example of micro-interaction -- when you rollover the teal icons in the marketing panel they animate to purple. Micro-interactions can take a simple site from boring to fun with simple animations and rollover effects. Another benefit to using micro-interactions is their ability to translate well into the mobile and tablet versions of a site. So all in all, we expect this trend to carry on in 2017 and to continue to evolve.
With the influence of Google Material design, bright colors have actually been trending in web design for a few years now but I think in 2017 we will continue to see an increase in this. We all know that colors can influence a visitor's thoughts, emotions, shopping habits and of course conversion rates! So it's important to have a color palette that is both cohesive and eye-catching. Check out our medical site OrthoCarolina which pairs a bright orange with a navy blue to keep branding consistent and add visual interest for the viewer.
The "less is more" approach has actually been popular now in web design for several years now but I think most designers would agree that this is not a trend that we expect to fade in 2017. With the emergence of responsive design, it seems to be a great solution for most businesses who just want to portray a simple image and line of text. Or for an eCommerce site it could just be one product and a line of text. Check out our recent website launch Tom Bush Law Group for an example of an elegant and simple homepage design.
Bold typography has always been a classic "design principle" and is quickly becoming a top design trend on the internet. With the emergence of Google fonts, Typekit and other web font resources out there, there is no excuse for boring, plain typography. Check out our website Feetures! for an example of some large, fun & animated typography used to promote their product.
With the continuous advancement of HTML5 & CSS3, there is no reason to not add some animation to buttons on a website. It simply adds professionalism and aides in adding an "awe" factor to your website. It can be especially effective for eCommerce sites when you are trying to engage a customer or promote a specific product. Check out our recent launch Plant-Tours which uses animated buttons right on the homepage to attract the user to different product categories and across the site.
For some companies (think Coca-Cola and Google) a logo is a recognizable important piece of their brand. What would Coca-cola be without the red cursive logo? Or the front of Google without the large colorful logo on the homepage? If you are a client who thinks their logo is essential to your brand, you might want to consider making sure your logo is responsive. This simply means that it will scale down and look the best it can at any screen size given. Check out our website Capitala Group for a site that shows the logo front and center and then "sticks" throughout the entire site experience.
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