I can’t begin to tell you how many countless horror stories I’ve heard from clients over the years concerning marketing reports – or the lack there of – from previous agencies they’ve partnered with. It’s absolutely painful to imagine paying for a service and having no clue what you’re getting out of it! Word to the wise, if you’re shopping for an agency, ask – nay, require a copy of a marketing report example. Expect names to be redacted to protect the anonymity of the business the example report belongs to but focus on the facts, figures and analysis provided. While reviewing, ask yourself:
Of course, the list could go on for days, but these fundamental questions about reporting will absolutely help separate the marketing professionals from the goons.
Ask and you shall receive my friends!
*Note that each of our reports are completely custom to the wants and needs of individual clients so no two reports look exactly the same.
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