These days a person can pretty much purchase anything they can think of off of Amazon.com and it is fantastic for any person who loves online shopping or needs an item last minute and cannot make it to the store for whatever reason. I cannot count the number of times I have forgotten to purchase something for a party, holiday or event and Amazon has saved me with their fast shipping and a broad selection of products. Sound familiar, anyone?
Amazon is well known for its speedy shipping, vast array of products and brand names, discounted products and more. If you become an Amazon Prime member, which is a service within Amazon.com, you will get a ton of other great perks including: two day shipping for products labeled "Prime", better deals and promotions, discounts at Wholefoods stores, and access to Amazon Prime's library of free music, movies, books, articles and more. Every day it seems like they are adding more benefits to being an Amazon Prime member-only increasing the likelihood of continued dominance in the eCommerce industry as a whole. So all in all, Amazon.com has been great from a consumer standpoint however if you are running your own eCommerce store and see Amazon as a direct competitor, you may have a different opinion.
The Amazon Effect is a term coined by the enormous success and rise of Amazon.com within the eCommerce retail industry and the impact it has had on both online and traditional stores. Luckily for you, there are many marketing tactics and strategies that Amazon is currently doing that can offer inspiration and ideas on how to improve your store and online presence. These tips and takeaways will help you stay in line with some of the many ways Amazon.com has revolutionized the eCommerce industry and a customer’s expectations of the online shopping experience as a whole.
Because of Amazon Prime's 2-day shipping policy for most items in stock, customers are starting to expect their deliveries out fast and for free across the internet. The truth is Amazon has uprooted the expectations of how long shipping should take. Most people are also not used to paying for shipping anymore because of Amazon Prime including it in the yearly membership so it is important to also consider offering free or discounted shipping. At a bare minimum, you should consider at least offering free shipping to the continental USA. You could also consider offering free shipping only if a customer spends over a certain amount as many eCommerce stores offer.
Be sure to design and plan for a website with a navigation structure and sitemap that are easy-to-follow and intuitive to use similar to Amazon. No, we aren't saying copy Amazon or any other website directly but you can use them as inspiration and ideas for different website elements like the main navigation structure and how it is organized, search bar prominence, location, and design of banner ads and specialty products suggested or related products and more.
Along with a clean user-interface design and organized navigation structure, it's critical to make sure your mobile website is top-notch and easy-to-use. According to BigCommerce.com, by 2021 we are expecting to see 54% of all eCommerce sales to be done on a mobile device and that is being on the conservative side. Now more than ever it is crucial to make sure your mobile site translates well on each device to stay competitive against big name brand websites like Amazon.
Your social media websites are great avenues to promote your products, brand and different deals to a broader audience than just through your website alone. Since Amazon.com is such a massive eCommerce site with many different products, social media advertising is a great way you can differentiate yourself by being more specific to your products and brand. Consider promoting your products and brand on social media with targeted ads, contests, and giveaways, custom graphics, interesting product-related facts and more.
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