By: Brian Henning
Director of Marketing
Performance Based Marketing
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion-dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results. It can be difficult to navigate the online world as you’ll likely run into several dead ends before finding the right marketing mix. That’s where performance-based marketing comes in.
Incentivized partnerships are the idea that you only pay for proven results in the form of revenue and/or leads. Certainly, there are quite a few tools out there to help you do it on your own, but learning new software only reduces the amount of time you’re able to focus on your business. In addition to that, it would likely cost you twice as much to hire internal resources than to leverage a proven agency partner.
It’s easy to find a vendor to manage a handful of online channels for you, whether it be SEO, PPC, email marketing, and any other, but it’s difficult to know what is going to work. Performance-based marketing looks holistically at a given business and adapts to trends and re-allocates resources where needed to drive the highest ROI for your business.
How will you begin leveraging online video as it continues to become a major component to online marketing? How will you adapt to Google’s switch to a ‘mobile-first’ index? These are the types of questions you’ll need to ask yourself to ensure that your brand is in a good position online. Hiring a vendor to manage just one to two online channels for you is not going to answer these questions - pay-for-performance partnerships is what will move your business forward.
At E-dreamz, we’re focused on working with the right partners in a performance-based marketing environment. If you’re interested in working with us, please contact us to learn more.