Director of Marketing
Echo by E-dreamz is our own custom website platform. Echo is designed to provide a high-performing, easy to use CMS for enterprise corporate and healthcare organizations. Echo is the culmination of our knowledge and experience gained through more than 20 years experience
designing, developing and marketing successful websites for Fortune 500 corporations and large medical groups.
Every new engagement starts with a discovery phase. In our initial conversation, we try to gain an understanding of your existing digital footprint - this includes your website, your social media, any paid ads, position relative to competitors, and a general analysis of your existing web content. We use the information gathered in the Discovery phase to develop a Scope of Work and formalize a proposal for your practice.
Once an agreement has been reached, the first phase of our project process is Definition. In this phase, we detail all pages, features, functions, and associated backend or integration requirements for your website. This can take the form of a sitemap, outline, or full wireframe depending on the size and complexity of your website. At this time, we also develop our internal engineering requirements documents to support the Development phase.
We can approach your new website's design in one of two ways. Most of our clients prefer to start the process by leveraging a prebuilt website themes. The advantage of themes is that they accelerate the development time of the project by offloading much of the front-end coding. If you prefer to start with a theme, our team will customize the selected theme in your organization's colors & branding, and adjust any content elements to fit your site's structure. The other option is to create a fully custom design. Where this approach is preferred, our creative team will conduct a design interview with your team and develop custom mockups of your website's look and feel.
Once a Design has been approved, our engineering team will then build out your website in staging sandbox environment. Once the prototype of your new website is built, your project manager will review the site with you and conduct a training session to orient you with the website's content management system in the administrative backend. At this time, our team will work with you to populate the site with finalized content and images, conduct user acceptance testing with your team, and make any necessary revisions to finalize the website.
Once your prototype website is completed and approved, our system administration team will work with you or your IT team to plan the go-live of your new website. This involves updating DNS to point your domain name to the new live server. The deployment process also includes the basic SEO setup to ensure your previous website's pages are properly redirected to the corresponding pages on the new website.
Our website project management process is focused on communication, efficiency and transparency. We leverage communication tools such as Zoom, Google Meet, Slack, and of course phone & email. Your assigned Project Manager will conduct a project kickoff meeting with you to review estimated timeline, milestones, deliverables, and touch-points. We maintained shared Googled Docs throughout the process to ensure everyone involved is always up to date on the latest tasks & review cycles.
We maintain a client Help Desk for managing support requests. If you need support at any time, simply submit a ticket, and a member of our team will respond to gather additional information and/or provide you with an estimate for the request. Our goal for general support is to provide high quality and fast turnaround. We typically complete routine requests within 3-5 business days. For larger requests, we'll provide you with an estimated timeline.
We provide ongoing digital marketing services through a monthly hourly retainer. The retainer model allows us to consistently schedule an allocation of working hours to your account each month to cover the time needed to execute the tactics and campaigns developed for your marketing plan. Through the retainer model, we can continually shift focus to invest time into the areas of digital marketing where you'll see greatest return. Time can be put toward SEO, content generation, social media management, paid ad management, email marketing, reputation management, or any other service we provide. Our marketing team will work with you to establish a retainer that meets your needs, budget and digital marketing goals.
Can't say enough good things about the team over at E-dreamz! They took our boring, static and outdated website and turned it into more than we could have ever dreamed of! Our content has transferred to our new site and is now user-friendly, aesthetically pleasing, and organized properly. The E-dreamz team have been nothing but awesome to work with! They took all of our rambling ideas for what we 'wanted' and brought them to life in ways we could have only dreamed of! The team is super responsive, helpful in every aspect of website updates and all around just great to work with. If you're thinking of taking the leap to update your practice's website -- do it with no one else than the team at E-dreamz!! I promise you won't be disappointed!
As a marketing professional, I've worked with E-dreamz to design three company websites as well as establish long-term digital marketing strategies for each.... there's a reason I keep coming back! E-dreamz is a very professional agency with extremely tech-savvy, up-to-date digital/marketing experts. And no matter who I am working with - my assigned account manager is always positive and happy to help with my needs/desires.
Our communication was spot on and everything was clear and communicated effectively. We have experienced steady growth since launching the new website. E-dreamz are a deadline-oriented, flexible team with a quick workflow.
The level of responsiveness, grasp of our needs, and guiding us down the path to where we are now, is far superior to every development group that we have and are currently working with. We’ve seen a significant up tick in website inquiries, calls and contacts. I couldn’t be happier with the partnership with E-dreamz, and working with a group that has the same level of commitment to excellence.
We have been partners with E-dreamz for years now. Just recently we worked with them on a complete re-design and update to our website. The process was incredibly organized and we were updated step by step. We were able to have as much, or as little involvement, and we couldn't be happier with the finished product. Their staff members are professional, dependable, and very good at what they do. We now have a website that represents us well and we're very proud of that. Thanks, E-dreamz!
© 2023. All rights reserved. E-dreamz, Inc.