Paid Advertising (PPC)

Paid Advertising is an aspect of Search Engine Marketing where ads appear in the sponsored section of the search page above the organic results. Search queries result in your ad displaying based on several factors including ad relevance, landing page quality and expected click through ratio. Additionally, the amount of your daily budget in conjunction with your ad schedule factor into how often your ad(s) are displayed. Paid Placements are set up in a real-time auction environment where each key phrase is associated with a cost-per-click (CPC). Advertisers only pay the search engines when searchers click on their ads. Paid Placement is also often called "pay-per-click" (PPC) advertising.

Our PPC Management service includes:
  • Keyword Research
  • Bid Analysis
  • Bid Management
  • Competitive Analysis
  • Ad Copy Writing
  • A/B Split Testing on Ad Copy
  • Conversion Tracking & Reporting
  • Multivariate Landing Page Testing
  • Cost-Per-Acquisition Targeting
  • Data Analysis
  • Ongoing Optimization

E-dreamz is certified and experienced in managing PPC campaigns. For most companies, managing pay-per-click in-house hinders the focus on other areas of the business. Our experts are dedicated to providing maximum results with the highest ROI from your PPC campaign allowing you to focus time and efforts on running your business.

Benefits of Paid Advertising
If your search visibility has been non-existent or not where you would like it to be, PPC is the fastest and easiest way to work your way up the ranks. By beginning a PPC campaign you will garner immediate exposure to your company. With this new influx of qualified traffic, your leads and sales will experience a boost.

Reduce Costs & Save Time
While an experienced individual in PPC may be able to get your campaign running relatively easily, PPC management is an ever changing and time-consuming activity and requires patience to yield maximum results. A paid ad campaign can also be costly if you don’t have the expertise to manage keywords, bids, testing, and ads. The experts at E-dreamz will not only garner those top listing results, but will do so more cost effectively.

Keyword Tracking & Increase Click-through Ratio
The days of Google providing keyword data are long gone. There is no better way to track what people are searching for in your industry than PPC. This data garnered through pay per click can then be used to improve your search engine optimization.

Immediate Results
Pay per click offers immediate search engine visibility while you ramp up other areas of your Internet marketing such as search engine optimization and social media marketing. PPC provides immediate exposure which allows us to track, measure, and adjust our strategy for keywords, demographics, branding, and conversion rate. Our experts have the experience and ability to manage and maximize these opportunities.

Other benefits include:
  • Remarketing
  • Reinforce branding
  • Increase conversions
  • Testing abilities
Contact us today to receive your free PPC Management proposal.
64.6%
Of users click on Google Ads when looking to buy online.
95.3%
Of clicks go to the top 4 results on Google Search
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