For more than a decade, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed three full-scale rebuilds of the main orthocarolina.com website, numerous front-end redesigns, several satellites, and ancillary web properties. Thanks to our rewarding partnership with OrthoCarolina, E-dreamz has developed the tools, experience, and skill set to provide premier-level web development and marketing services for large medical groups.
Because of the enormous amount of content that OrthoCarolina generates and posts on its website routinely, an enterprise-level, completely dynamic content management system is an absolute must. The newest iteration of orthocarolina.com runs on our Echo by E-dreamz website platform and is powered by an administrative back-end that allows the OC team to create, manage and associate content throughout all areas of the website. With many cross-linking and relationship tools available, the admin allows for easy assignment of specialties to physicians, of physicians to locations, of articles and media items to physicians or locations, and more. All content is completely dynamic, flexible and extendable.
Any time you build a website that supports as much rich content as orthocarolina.com, you must spend a lot of time thinking through performance and UX. On the performance end of things, the website uses multiple layers of caching, database query optimizations, and image controllers to ensure each section of the site is as fast-loading as possible. The menus, navigation structure, and landing page callouts have all been fine-tuned to deliver intuitive user experience, providing multiple easy to access paths to all core information on the site. Packing all that content into a streamlined, responsive web design that loads properly and quickly on mobile devices was a fun challenge to solve.
OrthoCarolina's marketing team is uniquely focused on ensuring its content is appropriately crafted, structured and delivered to maximize organic and technical SEO according to modern best practices. The CMS is packed with SEO-focused tools to allow for complete control over meta information, redirects, open graph data, page titles, etc. And the optimizations and page-speed efforts of the application design work in concert with the content-oriented SEO to make sure the website suffers no penalties from Google's algorithm for mobile-friendliness or speed and performance.
OrthoCarolina's medical audience use the site for a multitude of different experiences, from symptom research, paying a bill, and requesting appointments. Each page is treated as entry points for users to visit the website. While focusing on the priority audiences, we customized the digital experience to be inviting and representative of the OrthoCarolina history and brand.
A robust front-end redesign already built on the E-dreamz Echo CMS of well over 100 pages, plus a mobile-friendly version fully compatible across browsers, and integrates with (tools mentioned here). Through a simplified and organized main and sub navigation display, and clear Call To Action (CTA) features, using the site minimized the multiple clicks to find the right information.
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