The E-dreamz Blog

Guidance around the use of website tracking technologies in healthcare continues to evolve, particularly as regulators and courts examine how HIPAA applies to tools like Google Analytics and marketing pixels. To help healthcare organizations better understand the current landscape, we’ve updated our primer summarizing the latest guidance from the U.S. Department of Health & Human Services (HHS) on third-party tracking technologies and their potential implications for patient privacy and HIPAA compliance.

As healthcare organizations prepare for new federal accessibility requirements, WCAG 2.1 AA compliance is becoming a critical priority for healthcare websites. In this guide, we explain what the 2026 accessibility mandate means for healthcare marketers and compliance teams, why overlays alone fall short, and how E-dreamz Healthcare Solutions partners with Level Access to deliver a complete testing and remediation solution.

Healthcare marketing is shifting fast. Search is becoming conversational, patients expect consumer-grade digital experiences, and compliance scrutiny is intensifying. The practices that win the next decade won’t just publish more content or run more ads—they will systematize AI, master Answer Engine Optimization (AEO), and operate with a compliance-first mindset. Below, we outline where the market is going and how healthcare marketers can evolve—backed by EHS strategy and our healthcare-ready platform, Remedy CMS.

In 2024, the U.S. Department of Health and Human Services (HHS) finalized updates to its Section 504 nondiscrimination regulations, creating clear and enforceable requirements for digital accessibility across healthcare websites and digital tools. This article explains what the new HHS accessibility rule means, how it relates to WCAG 2.1 Level AA, and how healthcare practices should evaluate accessibility solutions realistically and responsibly.

E-dreamz continually researches and follows the latest guidance, rulings and information related to HIPAA compliance and healthcare websites. While this landscape and the specifics of what can and cannot be tracked tends to change frequently, there are certain best practices that have been established in 2024 to help most healthcare practices remain within compliance on their websites. This potentially involves scrutinizing all third party scripts and trackers, replacing certain commonly used analytics services (ie, Google Analytics) with compliant alternatives, or adjusting the way you use visitor data to inform your business decisions. 

In the digital age, where data is the new currency, safeguarding user information is of utmost importance. Google Analytics, a popular web analytics service, has been the go-to tool for many businesses, but concerns over data privacy have led to an exploration of alternatives. This article delves into alternative solutions that not only offer robust analytics but also prioritize data privacy.

In the ever-evolving landscape of digital data, healthcare providers are increasingly relying on web analytics to understand user behavior. Google Analytics offers powerful insights. However, when it comes to handling sensitive healthcare information, it falls short of compliance with the Health Insurance Portability and Accountability Act (HIPAA). This article delves into the reasons why Google Analytics is not HIPAA compliant.