Lexington Home Brands has worked closely with E-dreamz for the past several years and wanted to give their e-commerce site a fresh new look and add some helpful new features. For brand consistency, they desired a clean high-end look with lots of white space. Additionally, they wanted to incorporate engaging photography with an interesting home page layout while still delivering a positive user experience.

Our Solution

Modern design utilizing large photography
An interesting block layout on the home page that transitions easily for tablet and mobile
Custom dropdown menus to accommodate a large number of product categories
A new dealer locator map to easily connect buyers with a retail location near them
A revamped inspiration section that helps consumers visualize how Lexington furniture can be styled in their own home
Customized backend built with our latest platform

Digital Marketing Strategy

  • Overview
    E-dreamz is engaged with Lexington Home Brands in ongoing, comprehensive digital marketing services. Various initiatives are being used to drive more traffic to the corporate Lexington site and ultimately convert more visitors to the desired site metrics. These metrics include conversions to the Where to Buy tool, Contact Form submissions as well as Catalog views and downloads.
  • Email Marketing
    Lexington Furniture is a heavy user of our in-house Email marketing platform; Emailz Direct. On average 10-15 monthly email blasts are sent out to their various user lists. Custom templates have been designed for Lexington to create and send their own marketing emails via the Emailz Direct admin. Apart from the pre-made templates; E-dreamz often helps design and facilitate the sending of more custom designed marketing emails.
  • Google Adwords Search Campaigns
    To compete with the large number of sites selling Lexington furniture and/or bidding on the ‘Lexington Furniture’ name online, a strong branded PPC search campaign via the Google Adwords network has been put into place. This is a low cost per click campaign that ensures Lexington is in a premium position in the search results when consumers search for Lexington Furniture.
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