For over 26 years Essex Parts has been a leader in serving the pro and amateur racing markets in the US. Our team at E-dreamz was thrilled when Essex contacted us seeking an updated e-commerce website to sell and promote their unique products. Essex desired a clean yet masculine website that created an easy user experience for their loyal customer base along with making it simple for new customers to find the specific part they need.

Our Solution

Modern, clean and masculine design to attract the loyal customer base & car enthusiasts
Custom vehicle selection tool tailored to the customer looking for a very specific car part
Custom news & blog design and layout
Seamless step-by-step checkout process
Custom backend built with our latest e-commerce platform
Responsive design to accommodate tablet & mobile shopping

Digital Marketing Strategy

  • Overview
    E-dreamz is engaged with Essex Parts in ongoing, comprehensive digital marketing services. Various initiatives are being used to drive more traffic to the Essex site and ultimately convert more visitors to the desired site metrics. These metrics include eCommerce checkouts, as well as conversions to the Dealer Locator tool.
  • Email Marketing
    Prior to involvement with E-dreamz, Essex handled their own marketing emails using a 3rd party platform. Due to internal workload not many emails were created and sent. A new focused email marketing strategy has been put into place that incorporates E-dreamz and our internal platform, Emailz Direct. It was essential for Essex to split their email subscribers by ‘Retail’ and ‘Wholesale’ customers due to different messaging. Custom integration was put into place in the email subscription footer as well as the email subscription pop up that would allow the visitor to check retail or wholesale. This user then gets placed into the appropriate list in Emailz Direct. Custom designed monthly email blasts regarding company news, product updates and more are now being sent out to the growing subscriber base.
  • Google Adwords Search Campaigns
    To make Essex more visible to the race community, a paid search strategy was put into place. Specifically, we targeted keywords that Essex did not already dominate from an Organic search perspective. In addition remarketing banners have been used to increase brand exposure at a low cost per click to existing customers and site visitors.
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