OrthoCarolina Case Study

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Twenty Years of Partnership (and Counting)

Since 2004, E-dreamz has enjoyed the privilege of being counted among OrthoCarolina's most valued partners and vendors. Our relationship with the practice began before the conception of OrthoCarolina as a brand, when Charlotte Orthopedic Specialists merged with other area practices to form what is now known as OrthoCarolina. As one of the largest multi-location medical practices in the country, OrthoCarolina's presence in Charlotte and the Carolinas is impossible to miss. Over the years, we have developed numerous full-scale rebuilds of the main orthocarolina.com website, several additional front-end redesigns, a host of satellite sites, and  various other ancillary web properties for OC. Every OrthoCarolina web property is powered by our ECHO Health by E-dreamz healthcare website management platform. We owe our long-standing partnership with OrthoCarolina to the mutual trust, collaboration and confidence shared between OC stakeholders and E-dreamz' service providers. 

The OrthoCarolina Digital Solution

Because of the enormous amount of content that OrthoCarolina generates and posts on its website routinely, an enterprise-level, completely dynamic content management system is an absolute must. Our ECHO Health by E-dreamz website platform serves up a heavily customized administrative back-end that allows the OC team to create, manage and associate content throughout all areas of the website. With many cross-linking and relationship tools available, the admin allows for easy assignment of specialties to physicians, of physicians to locations, of articles and media items to physicians or locations, and more. All content is completely dynamic, flexible and extendable. Additionally, we provide ongoing monthly technical support to OrthoCarolina by way of a dedicated retainer. In this capacity, we assist the OrthoCarolina marketing and administration teams with any needs that arise related to website administration, custom development or engineering, assistance with appointment scheduling integration & optimization, updates to CRM workflows, custom reporting, and digital marketing support services.

Page Speed & User Experience (UX)

Any time you build a website that supports as much rich content as orthocarolina.com, you must spend a lot of time thinking through performance and UX. On the performance end of things, the website uses multiple layers of caching, database query optimizations, and image controllers to ensure each section of the site is as fast-loading as possible. The menus, navigation structure, and landing page callouts have all been fine-tuned to deliver intuitive user experience, providing multiple easy to access paths to all core information on the site. Packing all that content into a streamlined, responsive web design that loads properly and quickly on mobile devices was a fun challenge to solve.



Search Engine Optimization (SEO)

OrthoCarolina's marketing team is uniquely focused on ensuring its content is appropriately crafted, structured and delivered to maximize organic and technical SEO according to modern best practices. The CMS is packed with SEO-focused tools to allow for complete control over meta information, redirects, open graph data, page titles, etc. And the optimizations and page-speed efforts of the application design work in concert with the content-oriented SEO to make sure the website suffers no penalties from Google's algorithm for mobile-friendliness or speed and performance.