While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides. In fact, for every $1 spent on email marketing the average return on investment for a business is roughly $44. Yes - 4,300% return on investment. Not only that, but over 90% of customers who opt-in to a newsletter not only expect to hear from that business, but find content from those marketers relevant and useful. All the more reason to continue to grow your subscriber list, but more importantly, to keep an open line of communication with those who have provided you with their information already.
So we know that email marketing is a profitable channel and that we should be emailing customers regularly, but the most common question we hear is, “What should I email about?”. You have a business to run, so with such a demand to create content, you could feel a lot of pressure to come up with unique ideas to stay in touch with your customers.
Quite frankly, there’s a wide variety of topics you could send to customers, but sometimes it takes a little brainstorming to come up with some creative ideas. Well, that’s what we’re here for. We’ve compiled a list of 20 topics/subjects you could send out to your customer base. Create a schedule, and utilize some of the topics below into your email marketing plan. Your customers will be happy to hear from you.
We hope these topics inspire you to get started with email marketing, or step up your level of communication if you already see the benefits of this channel. We’d love to work with you on your next email campaign, so please reach out with any questions, or if you need further inspiration.
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