December 22, 2016

The Influence of Google Material Design

Material Design is the virtual language that Google created to synchronize web design efforts across all major platforms and devices as one comprehensive, cross-platform design system that can evolve over time. It sets the stage for web designers to focus on user interactivity, visual design, and intelligent motion that react appropriately to changing situations. Designers are introduced goals and principles recommended by Google to help create a unified experience across all platforms and device sizes.

Material Design defines how to create shadows, optimize shapes & colors, and transform material based on its environment. Each design category has subcategories and a variety of tips and information about how to implement each on into your website design. Material Design also has the capability to morph the basic principles of physics to fit the screen, utilizing 3D capabilities that allow objects to have dimensions on multiple axises.

It’s imperative for web design agencies to stay ahead of the curve of new technologies and current web trends to present a website that consistently answers the needs of the consumer. Otherwise a website can become outdated and unattractive. The point of adapting Google’s Material Design techniques is to keep your website current and up-to-date to accommodate the evolving needs of today’s consumer, while providing an excellent user experience in the process. If you fail to adopt new practices, you risk becoming obsolete. Learn more about Material Design by Google or contact us to ensure your website is ahead of the curve.

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By: Susanne Mulligan

Senior Digital Marketing Strategist