May 03, 2017

The Importance of User Experience

The need for a positive user experience is something we all crave when using, designing, or developing any website. In today's age of high speed technology, top notch processors, and constantly evolving smart phones, getting your message across quickly and smoothly is now more important than ever. In a study done by Kissmetrics, statistics showed that 47% of consumers expect a page to load in 2 seconds or less, while 40% will completely abandon a site if it takes more than 3 seconds to load.

Lets take a deeper look


(Website Mid Loading Process)


As you can see, the main list of culprits here is made up entirely of unoptimized images and JavaScript files, giving the page a whopping 11.85 seconds of loading speed. The main problem with this is that your images, more often than not, will do the majority of the work when it comes to presenting your website in a positive light. Your homepage in itself is a sales pitch to the user in an attempt to capture and keep their attention. Having the main part of your presentation load in slowly, piece by piece, makes your business as a whole look sloppy, disorganized, and out of touch with the current realities of today's technological needs.

What This Means For You

To pull from our friends again at Kissmetrics, a 1 second delay in page response can result in a 7% reduction in conversions. If your e-commerce website is netting $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. Lets not forget that the sale lost from the customer leaving your website isn't the only one you'd be sacrificing, word of mouth is a very powerful thing. People are more likely to listen to their friends and family members that were dissatisfied with their experience on your website, which could create a ripple effect of lost potential revenue.

The Good News

Thankfully, these things are easy to fix! With a little bit of magic on our end, we can easily have your site running as smoothly as it should be. We make sure that every website is fully optimized before launch, keeping you in the clear and putting your best foot forward. For more information, feel free to contact us through our website or call us toll free at 866-EDREAMZ.




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By: Marcus Graham

Junior UI Developer