Essential eCommerce Marketing Strategies
Research eCommerce Marketing Strategies & eCommerce Tips To Increase Online Sales & Grow Your eCommerce Business with E-dreamz Bricks and Clicks Blog.
Here at E-dreamz, we pride ourselves in specializing in a variety of medical, automotive and eCommerce websites. Today I'd like to talk about what to account for when designing and planning for a medical or healthcare website specifically. Medical websites usually have a lot of different components due to the practices having many physicians, locations, and resources so it's key to make sure your website elements and hierarchy are in place to ensure a user can find what they are looking for when visiting your website.
Defining your target audience is extremely important to gain leads, connect with customers and meet the bottom line within your business goals. If you do not have an idea of who your target audience is, we've provided some tips below on how to figure this out. Remember, being more specific is key to connecting with the customer on a personal basis so don't be afraid to define your message and brand around their wants, needs and interests.
Our latest site launch is for Pearl Dentistry, a Charlotte-based dentist group with a designer chic identity that elevates the concept and experience of going to the dentist to luxurious new heights. With beautiful offices in uptown Charlotte, Pearl provides patients a unique, high-end service that distinguishes them greatly from your average dentist. They needed their new website to be equally distinguishing. We were excited to meet that challenge!
Developing a website can be a challenge for some developers out there that aren't the creative-type naturally but it does not have to be. Check out these tips and tricks we've come up with to help streamline the process of building out a website based on a design mock-up. One thing to remember when planning for a website build, is that you can never provide enough information about your creative before the development team begins the build.
It used to be we'd say, "It's not every day we get to work with a couple of NASCAR legends," but given our new partnership with FilterTime.com, that may no longer be true! FilterTime is a business venture spearhearded by NASCAR alums Blake Koch and Dale Earnhardt Jr. Their vision is to build the best, easiest and most reliable home air filter subscription service available. And to achieve that vision, FilterTime needed a top-caliber digital partner. E-dreamz is thrilled to be working with FilterTime to build, grow and scale this business into the success we all know it can be.
Given that one of our primary industries of focus is healthcare, we are always excited for the opportunity to design and build a new medical website. Rarely, though, do we get to work with organization the size and caliber of Carolina Neurosurgery & Spine Associates (CNSA) - the nation's largest neurosurgery & spine specialty group. Our most recent launch is a completely revamped web experience for CNSA, leveraging a heavily customized version of the healthcare package of our Echo website platform.
Digital design as a whole has changed drastically over the last few years. In the last decade we've seen the emergence of responsive design which has changed the industry completely. Now in 2019 designers and developers are challenged with keeping each site unique and fresh while adhering to what works best for the web and each device or screen size.
E-dreamz's latest eCommerce website project is a multi-store set-up for Qualitrol International - two similar, but distinct, high-end eCommerce websites running on the same multi-site administration platform powered by our Echo by E-dreamz website CMS. Qualitrol is a GE certified dealer that provides parts and repair services for PLC systems. E-dreamz is proud of our results with this challenging eCommerce project.
At E-dreamz, we're always excited to work with new partners in the automotive industry. Being headquartered in the heart of NASCAR country here in Charlotte, NC, we've enjoyed the opportunity to build high-performing automotive websites for many local and regional aftermarket auto parts companies over the years. Our latest site launch is for StreetKing, a full-service provider of custom wheel and tire packages with multiple retail locations throughout the southern US.
E-dreamz recently launched two websites for DATASCOPE WMS - both a refresh of their corporate site and an all-new eCommerce site. DATASCOPE is an international company specializing in warehouse management software and solutions. They recently invested in a US-based headquarters here in Charlotte to spearhead plans for growth in the US market. E-dreamz is proud to have been selected as their stateside digital partner.
How often should you redesign your website? Most experts in the field would agree that about 2-3 years is the maximum lifespan of a website at most. However, what matters more than how often you are updating your website are the changes you are making and what goals want to be met based on the changes. If your site is not performing well or generating leads then it’s time to look into starting the redesign process.
One of the largest discrepancies designers and developers have when updating their websites is image size. Since we build our websites around responsive design, this makes image dimensions and pixels incredibly important. In this article, we will discuss the top key items to keep in mind when you're choosing images for your website.
Our most recent website launch is one of our biggest ever. Albemarle Corporation is a global specialty chemicals company with leading positions in lithium, bromine and refining catalysts. Having recently relocated their corporate headquarters to Charlotte, NC, Albemarle was looking for a local vendor to partner with for their new website and ongoing technical support. E-dreamz is proud to have been selected as Albemarle's preferred digital partner.
Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.
In order to make successful and continual sales and transactions online, your eCommerce website needs to have some essential product-first elements. A few of these include: professional product photography, product information/descriptions, search bar, breadcrumb navigation and easy-to-find account information in the header.
The rapid evolution of technology, specifically technology that powers the web, continually alters the way our industry works - both for us and our clients. The emergence of simple, cheap and effective web-builder tools in the last few years has redefined the process of selecting a web vendor for many businesses. Fast, DIY tools like Wordpress and Wix are great, and they provide an excellent solution for small or start-up businesses that don’t have the budget or need for a custom solution. But what are the options for mid to high tier business who do need a custom solution? That answer isn’t as simple as it used to be. And here are our thoughts as to why:
Web fonts have made a drastic change and upgrade in the last few years and it has web designers and branding experts rejoicing everywhere. In this post, I'd like to share with you some of the best Google Web Font options to match the classic print fonts everyone knows and loves.
Web design and digital branding are drastically changing every year and as we approach the halfway point of 2017 (side note: how did this happen so fast?!) we would like to share some tips with you to consider when redesigning your website in 2017.
Art and design trends across all mediums are constantly changing and evolving -- and the web design & graphic design field is really no different in this way. With the rise of the "mobile-first mindset" and continual evolution of responsive design as a whole, I think most designers would agree that classic design principles are making a comeback on the web: custom photography, great typography, pops of color, larger logo emphasis and more. Check out a few trends that I'm most excited about for 2017.
When the taxes get tough, the tough get automated with Avalara products. Avalara’s state-of-the-art sales tax calculation and returns software can be turned on instantly in our Echo+ platform, so you’ll get guaranteed-accurate rates and simple, push-button return filing with no extra installation hassles.
Recently the E-dreamz Production team partnered up with Google to go over some best practices for mobile website design based on numerous studies and questionnaires they have conducted. We covered a lot of good points during the discussion but my main take-away from it all? We need to have a "mobile-first" mindset now in 2016 and going into 2017.
The more you try to force your website to do, the less effective it will be for your business. Simpler is better.