Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Stop wasting time digging through mounds of data by creating custom Google Analytics dashboards. Get high-level insights instantly.
Last year we noticed a trend starting to occur: Awesome third party niche tools for websites. These are generally singled function problem-solving items of software that connect directly into your website or webstore. Here is a look at the top five you should be using in 2016.
Check out our own Robbie Hodge on TWC News NC discussing Black Friday and Cyber Monday.
We all know the story of the tortoise and the hare. It’s a valuable lesson that can be applied to various situations, but what does it have to do with SEO? Well, after setting up some SEO fundamentals such as filling in Meta tags, adding keyword rich content, setting up Webmaster tools to gain further insight, and a variety of other best practices, clients may ask - “How come my site doesn’t show at the top of Google search results?”.
Staying up to date on the latest communication tools and tactics for your business can be a never-ending task. Upgrading your communication efforts for your company and audience is imperative to growing that customer base and ultimately your business.
"Photography is more than a medium for the factual communication of ideas. it is creative art."
It’s safe to say that the way consumers find businesses today is drastically different than what it was 5 years ago, let alone 15-20 years ago. It’s hard to remember the days of browsing through your local phone book, newspaper, or magazine to find a local business, product, or service in your area. It’s possible that some people reading this never had the pleasure of shopping in such an archaic way.
Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer-type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices, we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you.
With e-commerce websites, we always recommend the implementation of automatic follow up emails for points of breakage in the user’s shopping experience. The most common follow up email is for abandon cart.
Often times when pitching a client EmailzDirect we get the question ‘What should I email about?’ There is always a concern that subscribed users will not want an email from their company. No matter if you’re B2C, B2B, behind the scenes, etc. If you have a customer’s email you should be sending content to them. We decided to gather a shortlist of our most common emails and dump it here for inspiration. Here are just some of the emails we create day to day for clients:
Members from the E-dreamz team recently attended the one-day Tiny Giant conference hosted at The Mint Museum Uptown.
Join us Wednesday, October 29thm 2014, at 9 am for a presentation from the E-dreamz Digital Marketing team on how to prep your online business for the Holiday season. From Email Marketing to PPC to Social Media, we will help set you up for success.
I started my search marketing career a couple of months back here with E-dreamz. Since then I have learned a few things about the art of search marketing and the industry as a whole. So, here are the top five things I have learned so far.
The E-dreamz marketing team recently attended the Search Exchange Internet Marketing Conference held right here in Charlotte, NC. The 3 day conference was full of very impressive and nationally known search marketing presenters. Read my thoughts on Day 1 of the conference which covered Paid Search.
Key takeaways from Social Media day at Search Exchange.
When To Email Your Customers. This is a question that often comes up in sales meetings and even after we start email campaigns. To start off I'd like to point out that there is no right answer. This is not a one size fits all tactic and will be different for every company or industry. Here is my perspective from someone who sits behind the scenes and works with 30+ companies emailing monthly.