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I started my search marketing career a couple months back here with E-dreamz. Since then I have learned a few things about the art of search marketing and the industry as a whole. So, here are the top five things I have learned so far.
The E-dreamz marketing team recently attended the Search Exchange Internet Marketing Conference held right here in Charlotte, NC. The 3 day conference was full of very impressive and nationally known search marketing presenters. Read my thoughts on Day 1 of the conference which covered Paid Search.
Key takeaways from Social Media day at Search Exchange.
In this Internet Age, Content is King. You should create content regularly to make sure that you are staying relevant as well as consistently contributing to your site's SEO. Manage this content with an Editorial Calendar - here's how...
When To Email Your Customers. This is a question that often comes up in sales meetings and even after we start email campaigns. To start off I'd like to point out that there is no right answer. This is not a one size fits all tactic and will be different for every company or industry. Here is my perspective from someone who sits behind the scenes and works with 30+ companies emailing monthly.
After many inquiries following our celebration of 10,000,000 emails sent, we wanted to share tips on how you can start maximizing your email marketing strategies. The first step is actually getting customers’ emails. Here is how:
A few months back, I briefly outlined what a monthly internet marketing report looks like. For us, it begins with a reiteration of goals, followed by an overview of statistics such as revenue, website traffic, click cost, click through rate, conversion rate, ect