Digital Marketing

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Digital Marketing / July 28, 2015
Staying up to date on the latest communication tools and tactics for your business can be a never ending task. Upgrading your communication efforts for your company and audience is imperative to growing that customer base and ultimately your business.

Digital Marketing / July 24, 2015
"Photography is more than a medium for the factual communication of ideas. it is creative art."

-Ansel Adams

Digital Marketing / Brian Henning/ July 15, 2015
It’s safe to say that the way consumers find businesses today is drastically different than what it was 5 years ago, let alone 15-20 years ago. It’s hard to remember the days of browsing through your local phone book, newspaper, or magazine to find a local business, product, or service in your area. It’s possible that some people reading this never had the pleasure of shopping in such an archaic way.

Digital Marketing / June 25, 2015
Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you. Here are five best practices that will supercharge the engagement rate:

Digital Marketing / April 30, 2015
With e-commerce websites, we always recommend the implementation of automatic follow up emails for points of breakage in the user’s shopping experience. The most common follow up email is for abandon cart.

Digital Marketing / April 21, 2015
Often times when pitching a client EmailzDirect we get the question ‘What should I email about?’ There is always concern that subscribed users will not want an email from their company. No matter if you’re B2C, B2B, behind the scenes, etc. If you have a customer’s email you should be sending content to them. We decided to gather a short list of our most common emails and dump it here for inspiration. Here are just some of the emails we create day to day for clients:

Digital Marketing / March 13, 2015
Learn how to properly start a Giveaway that will leave you and your customers happy!

Digital Marketing / March 09, 2015
E-dreamz invites you to join us for a Google Partners Connect event to learn more about how to grow your business with video ads from YouTube experts

Digital Marketing / February 02, 2015
Members from the E-dreamz team recently attended the one day Tiny Giant conference hosted at The Mint Museum Uptown.

Read all about it...

Digital Marketing / October 17, 2014
Join us Wednesday, October 29th at 9am for a presentation from the E-dreamz Digital Marketing team on how to prep your online business for the Holiday season. From Email Marketing to PPC to Social Media, we will help set you up for success.

Digital Marketing / August 13, 2014
I started my search marketing career a couple months back here with E-dreamz. Since then I have learned a few things about the art of search marketing and the industry as a whole. So, here are the top five things I have learned so far.

Digital Marketing / August 05, 2014
The E-dreamz marketing team recently attended the Search Exchange Internet Marketing Conference held right here in Charlotte, NC. The 3 day conference was full of very impressive and nationally known search marketing presenters. Read my thoughts on Day 1 of the conference which covered Paid Search.

Digital Marketing / August 05, 2014
Key takeaways from Social Media day at Search Exchange.

Digital Marketing / August 04, 2014
In this Internet Age, Content is King. You should create content regularly to make sure that you are staying relevant as well as consistently contributing to your site's SEO. Manage this content with an Editorial Calendar - here's how...

Digital Marketing / June 19, 2014
In June, E-dreamz is excited to offer a limited number of complete social media contests - at no cost to you!

Digital Marketing / May 29, 2014
Two months ago EmailzDirect was sending emails out at a blistering pace. We had proudly just crossed the 10,000,000 emails sent mark. This week we celebrate a milestone that came much faster than expected – 15,000,000 emails delivered!

Digital Marketing / May 16, 2014
E-dreamz is hosting an exclusive Google webinar!

Digital Marketing / May 06, 2014
In this post, we breakdown what all it takes to properly run a successful social media contest. This recent contest resulted in 667 entries, 619 new Facebook likes and 28,000 visits to the Facebook page all within a one week time frame.

Digital Marketing / April 14, 2014
When To Email Your Customers. This is a question that often comes up in sales meetings and even after we start email campaigns. To start off I'd like to point out that there is no right answer. This is not a one size fits all tactic and will be different for every company or industry. Here is my perspective from someone who sits behind the scenes and works with 30+ companies emailing monthly.

Digital Marketing / March 24, 2014
After many inquiries following our celebration of 10,000,000 emails sent, we wanted to share tips on how you can start maximizing your email marketing strategies. The first step is actually getting customers’ emails. Here is how:

Digital Marketing / March 14, 2014
10,000,000 - The number of emails sent since our re-launch of EmailzDirect

Digital Marketing / January 15, 2014
A few months back, I briefly outlined what a monthly internet marketing report looks like. For us, it begins with a reiteration of goals, followed by an overview of statistics such as revenue, website traffic, click cost, click through rate, conversion rate, ect

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