Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Staying up to date on the latest communication tools and tactics for your business can be a never ending task. Upgrading your communication efforts for your company and audience is imperative to growing that customer base and ultimately your business.
"Photography is more than a medium for the factual communication of ideas. it is creative art."
It’s safe to say that the way consumers find businesses today is drastically different than what it was 5 years ago, let alone 15-20 years ago. It’s hard to remember the days of browsing through your local phone book, newspaper, or magazine to find a local business, product, or service in your area. It’s possible that some people reading this never had the pleasure of shopping in such an archaic way.
Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you. Here are five best practices that will supercharge the engagement rate:
With e-commerce websites, we always recommend the implementation of automatic follow up emails for points of breakage in the user’s shopping experience. The most common follow up email is for abandon cart.
Often times when pitching a client EmailzDirect we get the question ‘What should I email about?’ There is always concern that subscribed users will not want an email from their company. No matter if you’re B2C, B2B, behind the scenes, etc. If you have a customer’s email you should be sending content to them. We decided to gather a short list of our most common emails and dump it here for inspiration. Here are just some of the emails we create day to day for clients:
E-dreamz invites you to join us for a Google Partners Connect event to learn more about how to grow your business with video ads from YouTube experts
Members from the E-dreamz team recently attended the one day Tiny Giant conference hosted at The Mint Museum Uptown.
Read all about it...
Read all about it...
Join us Wednesday, October 29th at 9am for a presentation from the E-dreamz Digital Marketing team on how to prep your online business for the Holiday season. From Email Marketing to PPC to Social Media, we will help set you up for success.
I started my search marketing career a couple months back here with E-dreamz. Since then I have learned a few things about the art of search marketing and the industry as a whole. So, here are the top five things I have learned so far.
The E-dreamz marketing team recently attended the Search Exchange Internet Marketing Conference held right here in Charlotte, NC. The 3 day conference was full of very impressive and nationally known search marketing presenters. Read my thoughts on Day 1 of the conference which covered Paid Search.
Key takeaways from Social Media day at Search Exchange.
In this Internet Age, Content is King. You should create content regularly to make sure that you are staying relevant as well as consistently contributing to your site's SEO. Manage this content with an Editorial Calendar - here's how...
When To Email Your Customers. This is a question that often comes up in sales meetings and even after we start email campaigns. To start off I'd like to point out that there is no right answer. This is not a one size fits all tactic and will be different for every company or industry. Here is my perspective from someone who sits behind the scenes and works with 30+ companies emailing monthly.
After many inquiries following our celebration of 10,000,000 emails sent, we wanted to share tips on how you can start maximizing your email marketing strategies. The first step is actually getting customers’ emails. Here is how:
A few months back, I briefly outlined what a monthly internet marketing report looks like. For us, it begins with a reiteration of goals, followed by an overview of statistics such as revenue, website traffic, click cost, click through rate, conversion rate, ect