Digital Marketing

Insights & Perspectives

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.

Digital Marketing / August 19, 2016

Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.

Google Maps and Geomarketing
Digital Marketing / August 10, 2016

One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Digital Marketing / August 10, 2016

It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Responsive Scree Sizes
Digital Marketing / August 05, 2016

For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Custom Reporting from E-dreamz
Digital Marketing / July 28, 2016

See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

Marketing Changes
Digital Marketing / July 20, 2016

The logo isn't the only thing about Instagram that has changed recently.

Website Conversions
Digital Marketing / July 19, 2016

Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

Digital Marketing / July 11, 2016

One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Reporting Charts
Digital Marketing / Brian Henning/ July 08, 2016

The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / July 06, 2016

With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.

Eastwood Homes
Digital Marketing / June 29, 2016

Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / June 24, 2016

Underused yet Highly Effective - Get the Skinny on RLSAs.

Learning to remarket - computer
Digital Marketing / June 14, 2016

Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

City Lights
Digital Marketing / Brian Henning/ June 09, 2016

You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.

Digital Marketing / Nate Pulver/ June 07, 2016

We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Rowe Furniture Responsive Website
Digital Marketing / May 27, 2016

Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Youtube Marketing
Digital Marketing / May 26, 2016

YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

Feetures! Case Study
Digital Marketing / Brian Henning/ May 24, 2016

Read about the challenge, solution, and results that E-dreamz worked through with Feetures! Running Socks, a family-owned business with management located in Charlotte, NC’s trendy SouthEnd neighborhood.

Reviewing Email
Digital Marketing / Brian Henning/ May 19, 2016

While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.

Inventory Software
Digital Marketing / April 07, 2016

Guest Post: There comes a time in an eCommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.

Digital Marketing / March 22, 2016

A couple of weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.

Digital Marketing / March 01, 2016

Businesses today are striving to reach customers at every stage of the sales cycle. From the brand introduction to browsing and shopping, to purchase and customer service follow up, brands today are expected to actively communicate with their customers.

SEO Graphics
Digital Marketing / February 26, 2016

There are numerous ways that conversions can be tracked in Google Analytics that go beyond phone calls, contact form submissions, and revenue. Conversions can be anything from the aforementioned actions, to simply printing a certain page of a website, to show intent. In order to measure certain actions like that, event tracking needs to be implemented. It’s a fairly simple process and can provide you with valuable information.