Digital Marketing

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Digital Marketing / July 11, 2016
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Digital Marketing / Brian Henning/ July 08, 2016
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / July 06, 2016
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.


Digital Marketing / June 29, 2016
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / June 24, 2016
Underused yet Highly Effective - Get the Skinny on RLSAs.

Digital Marketing / June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Digital Marketing / May 27, 2016
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Digital Marketing / May 26, 2016
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

Digital Marketing / Brian Henning/ May 24, 2016
Read about the challenge, solution and results that E-dreamz worked through with Feetures! Running Socks, a family owned business with management located in Charlotte, NC’s trendy SouthEnd neighborhood.

Digital Marketing / Brian Henning/ May 19, 2016
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.

Digital Marketing / May 13, 2016
When pitching email campaigns to clients, they always have the same question: how many emails should I send?

The answer, is always the same; as many as you can.


Digital Marketing / May 04, 2016
Three years ago our internet marketing team started noticing a trend. Email usage across our most progressive clients was on the rise. Revenue and reporting numbers followed suit as we started increasing email sends across the board. Subscriptions graphs went from gentle slopes to growing mountains. Outside of our clients we saw big brands starting to really embrace email blasts.

Digital Marketing / April 07, 2016
Guest Post: There comes a time in an ecommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.

Digital Marketing / March 22, 2016
A couple weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.

Digital Marketing / March 01, 2016
Businesses today are striving to reach customers at every stage of the sales cycle. From brand introduction, to browsing and shopping, to purchase and customer service follow up, brands today are expected to actively communicate with their customers.

Digital Marketing / February 26, 2016
There are numerous ways that conversions can be tracked in Google Analytics that go beyond phone calls, contact form submissions, and revenue. Conversions can be anything from the aforementioned actions, to simply printing a certain page of a website, to show intent. In order to measure certain actions like that, event tracking needs to be implemented. It’s a fairly simple process and can provide you with valuable information.

Digital Marketing / February 22, 2016
We are hosting a free lunch and learn with the Charlotte companies that we enjoy most and we would love for you to join us.

Digital Marketing / Brian Henning/ February 19, 2016
Contests are a great way to generate new leads, increase awareness, and engage with your customer base. See how the marketing team at E-Dreamz implements and promotes these niche campaigns.

Digital Marketing / February 05, 2016
Stop wasting time digging through mounds of data by creating custom Google Analytics dashboards. Get high-level insights instantly.

Digital Marketing / February 02, 2016
Last year we noticed a trend starting to occur: Awesome third party niche tools for websites. These are generally singled function problem solveing items of software that connect directly into your website or webstore. Here is a look at the top five you should be using in 2016.

Digital Marketing / December 08, 2015
Check out our own Robbie Hodge on TWC News NC discussing Black Friday and Cyber Monday.


Digital Marketing / Brian Henning/ July 28, 2015
We all know the story of the tortoise and the hare. It’s a valuable lesson that can be applied to various situations, but what does it have to do with SEO? Well, after setting up some SEO fundamentals such as filling in Meta tags, adding keyword rich content, setting up Webmaster tools to gain further insight, and a variety of other best practices, clients may ask - “How come my site doesn’t show at the top of Google search results?”.

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