Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.
Guest Post: There comes a time in an eCommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.
A couple of weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.
Businesses today are striving to reach customers at every stage of the sales cycle. From the brand introduction to browsing and shopping, to purchase and customer service follow up, brands today are expected to actively communicate with their customers.
There are numerous ways that conversions can be tracked in Google Analytics that go beyond phone calls, contact form submissions, and revenue. Conversions can be anything from the aforementioned actions, to simply printing a certain page of a website, to show intent. In order to measure certain actions like that, event tracking needs to be implemented. It’s a fairly simple process and can provide you with valuable information.