Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.
Three years ago our internet marketing team started noticing a trend. Email usage across our most progressive clients was on the rise. Revenue and reporting numbers followed suit as we started increasing email sends across the board. Subscriptions graphs went from gentle slopes to growing mountains. Outside of our clients we saw big brands starting to really embrace email blasts.
Guest Post: There comes a time in an ecommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.
A couple weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.
Businesses today are striving to reach customers at every stage of the sales cycle. From brand introduction, to browsing and shopping, to purchase and customer service follow up, brands today are expected to actively communicate with their customers.
There are numerous ways that conversions can be tracked in Google Analytics that go beyond phone calls, contact form submissions, and revenue. Conversions can be anything from the aforementioned actions, to simply printing a certain page of a website, to show intent. In order to measure certain actions like that, event tracking needs to be implemented. It’s a fairly simple process and can provide you with valuable information.
Stop wasting time digging through mounds of data by creating custom Google Analytics dashboards. Get high-level insights instantly.
Last year we noticed a trend starting to occur: Awesome third party niche tools for websites. These are generally singled function problem solveing items of software that connect directly into your website or webstore. Here is a look at the top five you should be using in 2016.
We all know the story of the tortoise and the hare. It’s a valuable lesson that can be applied to various situations, but what does it have to do with SEO? Well, after setting up some SEO fundamentals such as filling in Meta tags, adding keyword rich content, setting up Webmaster tools to gain further insight, and a variety of other best practices, clients may ask - “How come my site doesn’t show at the top of Google search results?”.
Staying up to date on the latest communication tools and tactics for your business can be a never ending task. Upgrading your communication efforts for your company and audience is imperative to growing that customer base and ultimately your business.
"Photography is more than a medium for the factual communication of ideas. it is creative art."
It’s safe to say that the way consumers find businesses today is drastically different than what it was 5 years ago, let alone 15-20 years ago. It’s hard to remember the days of browsing through your local phone book, newspaper, or magazine to find a local business, product, or service in your area. It’s possible that some people reading this never had the pleasure of shopping in such an archaic way.
Live chat has been around for many years and is used all across the web. Most commonly you find it being used in consumer type websites for customer support purposes. That is a great use case, but what about in a B2B situation? With the right optimizations and best practices we have seen live chat take over the lead flow of our client’s websites. In a B2B situation you cannot just install live chat and hope the potential customer will chat with you. Here are five best practices that will supercharge the engagement rate:
With e-commerce websites, we always recommend the implementation of automatic follow up emails for points of breakage in the user’s shopping experience. The most common follow up email is for abandon cart.