Digital Marketing

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / August 16, 2016
E-dreamz is invading the Google Fiber office in Uptown Charlotte! We've teamed up with Google to host a luncheon. The event will be focused on both Adwords and the growth of mobile search.

Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.




Digital Marketing / Kelsey Lee/ August 10, 2016
One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Digital Marketing / Aaron Gingras/ August 10, 2016
It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Digital Marketing / August 05, 2016
For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Digital Marketing / Kelsey Lee/ July 28, 2016
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

Digital Marketing / Kelsey Lee/ July 20, 2016
The logo isn't the only thing about Instagram that has changed recently.

Digital Marketing / Aaron Gingras/ July 19, 2016
Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

Digital Marketing / Aaron Gingras/ July 11, 2016
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Digital Marketing / Brian Henning/ July 08, 2016
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / Kelsey Lee/ July 06, 2016
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.


Digital Marketing / Kelsey Lee/ June 29, 2016
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / Kelsey Lee/ June 24, 2016
Underused yet Highly Effective - Get the Skinny on RLSAs.

Digital Marketing / Aaron Gingras/ June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Digital Marketing / May 27, 2016
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Digital Marketing / Aaron Gingras/ May 26, 2016
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

Digital Marketing / Brian Henning/ May 24, 2016
Read about the challenge, solution and results that E-dreamz worked through with Feetures! Running Socks, a family owned business with management located in Charlotte, NC’s trendy SouthEnd neighborhood.

Digital Marketing / Brian Henning/ May 19, 2016
While email marketing has been around for literally decades now, it’s never been more important to maintain a high cadence of communication with your customers. We at E-Dreamz are big proponents of email marketing and the value it provides.

Digital Marketing / Kelsey Lee/ May 13, 2016
When pitching email campaigns to clients, they always have the same question: how many emails should I send?

The answer, is always the same; as many as you can.


Digital Marketing / May 04, 2016
Three years ago our internet marketing team started noticing a trend. Email usage across our most progressive clients was on the rise. Revenue and reporting numbers followed suit as we started increasing email sends across the board. Subscriptions graphs went from gentle slopes to growing mountains. Outside of our clients we saw big brands starting to really embrace email blasts.

Digital Marketing / April 07, 2016
Guest Post: There comes a time in an ecommerce retailer’s growth where the use of a third party software becomes inevitable. Here are 4 ways to make the most of your inventory management software so that you can reap the most rewards.

Digital Marketing / March 22, 2016
A couple weeks ago, we hosted a Live Webinar right here in our office to provide insight on how paid search can benefit businesses of all sizes. Harshil Ved, an Agency Development Manager with Google, joined in on the discussion all the way from California.

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