Digital Marketing

Keep up with the latest website design, web development & digital marketing trends with E-dreamz.
Digital Marketing / September 14, 2016
Many companies and brands these days are looking for ways to connect with their customer base and demographic and one way to do that is through Facebook advertising.

Digital Marketing / September 09, 2016
Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!

Digital Marketing / September 01, 2016
A big thank you to everybody who was able to make it out to the event and make it a roaring success.

Digital Marketing / Brian Henning/ August 30, 2016
Keeping to the topic of the Google Adwords platform this month, I want to provide some insight that goes beyond just an explanation of the pros and cons of leveraging an advertising platform and walk through a quick case study to show you the ways in which we utilize this software for our clients.

Digital Marketing / Nate Pulver/ August 25, 2016
Read about the challenge, solution and results that E-dreamz worked through with Sports Force Parks.

Digital Marketing / August 19, 2016
Remember those annoying banner ads that you used to see all the time that seemed to be a huge annoyance? I sure do, but lucky for us consumers (and marketers) those are no longer the ads that we see.

Digital Marketing / August 16, 2016
E-dreamz is invading the Google Fiber office in Uptown Charlotte! We've teamed up with Google to host a luncheon. The event will be focused on both Adwords and the growth of mobile search.

Learn how your business can(or is) being found online in the rapidly changing landscape of how users interact with search today.




Digital Marketing / August 10, 2016
One important aspect of pay-per-click advertising is geotargeting. Gain more conversions by targeting locations to reach customers.

Digital Marketing / Aaron Gingras/ August 10, 2016
It’s an exciting time to be an online merchant. Marketing channels abound. How can you break through the clutter and get your products in front of consumers? The answer is Google Shopping.

Digital Marketing / August 05, 2016
For the month of August, we’ve decided to focus solely on one ad platform: Adwords. Learn all about the biggest ad platform on the web.

Digital Marketing / July 28, 2016
See for yourself what an actual monthly custom marketing report looks like at E-dreamz. Seriously.

Digital Marketing / July 20, 2016
The logo isn't the only thing about Instagram that has changed recently.

Digital Marketing / Aaron Gingras/ July 19, 2016
Given the importance of phone calls, businesses and advertisers need a way to track those calls back to the ads that triggered them. This article will go in-depth about some of the tools that we use to gather this data at E-dreamz.

Digital Marketing / Aaron Gingras/ July 11, 2016
One big question we get is: How do we collect the data for reporting? Here are some of the most commons tools we use to gather what is happening on your website.

Digital Marketing / Brian Henning/ July 08, 2016
The word “reporting” isn’t exactly the term that strikes excitement in most of us, but it is without question, one of the most fundamental aspects of our jobs as digital marketers.

Digital Marketing / July 06, 2016
With the amount of segments, metrics, and dimensions you have in Google Analytics and AdWords, you’re able to figure out how you’re performing from many different views. One important thing to look at is your cost of AdWords vs. your revenue per hour. This gets your information super specific and you can really get a better idea of when your customers are purchasing from you.


Digital Marketing / June 29, 2016
Eastwood Homes, one of the largest homebuilders in Virginia and the Carolinas, needed to increase their online presence and stay on top of their potential customer’s minds in new and fresh ways beyond the standard search advertising campaigns and organic rankings.

Digital Marketing / June 24, 2016
Underused yet Highly Effective - Get the Skinny on RLSAs.

Digital Marketing / Aaron Gingras/ June 14, 2016
Remarketing is a tool that can be used in a variety of different ways. What many people don't realize is that it can be utilized at a targeted granular level through the use of segmentation, conditions, and lists.

Digital Marketing / Brian Henning/ June 09, 2016
You may have read our previous post introducing the practice of remarketing via digital channels. I’m here to provide a brief walkthrough on how to implement a campaign of this nature along with touch on some of the benefits of doing so.


Digital Marketing / Nate Pulver/ June 07, 2016
We’ve all seen those ads that ‘stalk’ us around our favorite websites. One second you're checking out a new shirt or looking for a service you need. Then moments later on a different website you see a very familiar site – an ad for that brand, product, or service. What’s up with that?

Digital Marketing / May 27, 2016
Read about the challenge, solution and results that E-dreamz worked through with Rowe Furniture. Rowe Furniture in its 70-plus year history has developed into one of the world’s most respected domestic custom upholstery furniture manufacturers.

Digital Marketing / Aaron Gingras/ May 26, 2016
YouTube is a huge resource and not many people really know how to utilize it. This article touches on best practices on how to optimize your YouTube Account and Video Library, so that you can leverage this tool for your marketing purposes.

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