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To explain content marketing, we need to talk about search engine optimization (SEO) - which is what most people think of when referring to internet marketing. SEO can be broken down into two buckets: technical SEO and content marketing. Technical SEO is the setup and ongoing maintenance of attributes on the back end of your site that helps a search engine tell what your site and subsequent pages are all about.
You invested a lot of time and effort into creating and building a website for your business, so let's be sure they are as effective as possible. For some businesses, the end goal is simple – generate more online sales. For others, such as medical practices or contractors who rely on appointment requests or quotes, generating new leads is vital to keeping their businesses operating.
Many people think that Search Engine Optimization (SEO) is a process that can be done overnight. Much to the contrary it requires a long-term relationship that will pay dividends down the road.
Traffic is the lifeblood of all websites. It’s an undisputable fact that the success of any online business depends on its ability to generate traffic to its pages. How to best generate traffic to a site; however, is still hotly contested: PPC or SEO?
I know what you’re thinking: 2017 is going to be my year to dominate the first pages of the search engines. I totally support that resolution and I want to help you achieve that goal. In this post I will outline some tips that can help you get the edge over your competition in a high quality and sustainable way.
As you all know by now, the holiday season is in full swing. Retailers are starting to appeal to online shoppers by offering hot products at even hotter discounts drive massive online sales numbers.
It's been a little over a year since Windows 10 was launched. How has it effected Internet Marketing as a whole and what does it mean for the future?
For the past decade Cyber Monday has been an integral to shopping for the holidays. Learn how to use Internet Marketing techniques to leverage the day after Thanksgiving Weekend.
As far as most of us are concerned, Black Friday is a way to get great deals on products that we may or may not need. Usually, this means camping out and trying to score items that we have been wanting or needing at outrageous discounts. The way we know Black Friday now is not how it has always been and it’s not how it always will be.
Black Friday and Cyber Monday have come and gone. Everything seems suddenly back to normal with all the crazies done with their holiday shopping. But it isn't done yet. How can we market to those still getting shopping done?
In just two shorts weeks’ ghouls, ghosts, and goblins will be out asking for candy. Personally to me this is a sign that the holidays are here. Time for fun, family, celebrations, cooler weather and all those things we love about this time of the year. This also means it is time to ensure your digital marketing strategies are being created, extra inventory being ordered, spend being pumped up, and everything that comes with the holiday season rush.
Facebook and Instagram are two very dominant social media platforms and advertising on them can be very beneficial to your business. Advertising on them can be very similar, but also different. Should you be using both?
Free your mind of all the negative connotation every performance marketer has said about social. I was likely the biggest non-believer two or three years ago. Though that has all changed! The tools have matured, the audience has matured, and... It works!
Keeping to the topic of the Google Adwords platform this month, I want to provide some insight that goes beyond just an explanation of the pros and cons of leveraging an advertising platform and walk through a quick case study to show you the ways in which we utilize this software for our clients.