Digital Marketing

Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Digital Marketing / Jane Londeree/ May 07, 2019
These days a person can pretty much purchase anything they can think of off of Amazon.com and it is fantastic for any person who loves online shopping or needs an item last minute and cannot make it to the store for whatever reason. I cannot count the number of times I have forgotten to purchase something for a party, holiday or event and Amazon has saved me with their fast shipping and broad selection of products. Sound familiar, anyone?
Digital Marketing / TR Williams/ April 09, 2019
It used to be we'd say, "It's not every day we get to work with a couple of NASCAR legends," but given our new partnership with FilterTime.com, that may no longer be true! FilterTime is a business venture spearhearded by NASCAR alums Blake Koch and Dale Earnhardt Jr. Their vision is to build the best, easiest and most reliable home air filter subscription service available. And to achieve that vision, FilterTime needed a top-caliber digital partner. E-dreamz is thrilled to be working with FilterTime to build, grow and scale this business into the success we all know it can be.
Digital Marketing / Meghan Boice/ April 08, 2019
Product descriptions are a very important part of running a successful e-commerce website. This content is important, not only for the organic rankings of your brand and specific products but also for actually getting conversions and people to buy through your site. Your product pages are a true reflection of your brand image and it's worth putting in the extra time to get these pages to where they need to be. Start improving your product pages by focusing on the images/videos used, user experience and, of course, the information provided in the product descriptions.
Digital Marketing / Sarah Schoffman/ March 11, 2019
Starting a new web project and unsure where to start? Needing a little guidance on what you should be looking for since there is a lot to review? Does the project almost feel a little overwhelming ? Here are 11 important questions to ask yourself and your team before you begin the process. This will make it easier for you on your new web project.
Digital Marketing / TR Williams/ March 01, 2019
Given that one of our primary industries of focus is healthcare, we are always excited for the opportunity to design and build a new medical website. Rarely, though, do we get to work with organization the size and caliber of Carolina Neurosurgery & Spine Associates (CNSA) - the nation's largest neurosurgery & spine specialty group. Our most recent launch is a completely revamped web experience for CNSA, leveraging a heavily customized version of the healthcare package of our Echo website platform.
Digital Marketing / TR Williams/ January 18, 2019
E-dreamz's latest eCommerce website project is a multi-store set-up for Qualitrol International - two similar, but distinct, high-end eCommerce websites running on the same multi-site administration platform powered by our Echo by E-dreamz website CMS. Qualitrol is a GE certified dealer that provides parts and repair services for PLC systems. E-dreamz is proud of our results with this challenging eCommerce project.
Digital Marketing / Brian Henning/ December 14, 2018
It may seem that eCommerce has become the norm in today’s society, but there is still a long way to go before online shopping overtakes brick-and-mortar. It may surprise you, as it still surprises me, that eCommerce sales as a percent of global retail sales currently stands at 13%. While that percentage is quite low, it’s also important to remember how online shopping influences our in-store purchase behavior. Multi-channel buying is a common theme today as most consumers will utilize a variety of online and offline resources prior to making a purchase.
Digital Marketing / June 08, 2018
Many marketers believe it is only a matter of time before AI becomes a necessity for the way we interact with customers and run our marketing campaigns. AI-powered chatbots, image search, content creation, and PPC advertising are among the few services AI will be able to automate. AI and machine learning are valuable areas to explore to increase the efficiency of your marketing campaigns and boost conversations for your clients.
Digital Marketing / May 14, 2018
As the digital marketing world continues to evolve, so should your SEO strategy. Here are four tips to stay on top of your SEO to bring you further towards reaching your business goals.
Digital Marketing / Meghan Boice/ April 13, 2018
Creating a website that shows your customers exactly how great your business is and looks differently than all the other websites, is a challenging task. For eCommerce and lead generating sites, the homepage is a very important step in beginning the customer lead funnel. Here are a few pieces of critical content to have on your homepage that can transform the way your audience engages with your brand and how your site performs organically.
Digital Marketing / March 21, 2018
As the saying goes for real estate, it is all about location, location, location. Well for digital marketing it is all about branding, branding, branding. Making sure your brand is in the public eye is as important as it can get for an e-commerce or lead generating website. Not only do you need to get your brand and messaging out there, but you need to make sure you are targeting the right audience.
Digital Marketing / Jane Londeree/ March 15, 2018
Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.
Digital Marketing / Brian Henning/ March 13, 2018
What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.
Digital Marketing / Brian Henning/ January 26, 2018
What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.
Digital Marketing / Brian Henning/ January 04, 2018
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.
Digital Marketing / Nate Pulver/ December 19, 2017
eCommerce is not something of the future, it’s taking over the way business is done every minute of every day.
Digital Marketing / September 22, 2017
One of the defining aspects of living in our modern, hyperconnected society is the increasingly omnipresent levels of passive influence we exert over each other at any given time.
Digital Marketing / Brian Henning/ August 16, 2017
Online marketing tools have come a long way in the past few years, and one of the biggest, Google Adwords, the largest in terms of revenue, just went through a major overhaul to make the user interface more intuitive.
Digital Marketing / July 27, 2017
Learn how to effectively use paid advertising to acquire quality leads and gauge market depth while controlling your budget.
Digital Marketing / July 17, 2017
Google has reaffirmed content marketing as the apex predator in SEO combat with a series of massive sweeping updates. How you fare moving forward will depend on the strength of your content fu.
Digital Marketing / June 29, 2017
Take a deep-dive with me and learn how Snapchat's new initiatives will effect both digital and social media marketing down the road.
Digital Marketing / Brian Henning/ June 14, 2017
The online world changes so rapidly that sometimes it’s hard
to keep up and if you’re promoting your business online for the first time, it’s
hard to know where to start. You’ve heard of internet marketing, but you’re not
sure exactly what it entails. Below are a few suggestions on ways to help your
site get discovered that won’t cost you anything.
Digital Marketing / June 01, 2017
Digital Marketing is a all encompassing animal and social media marketing is a big part of that, allowing businesses to communicate with their customers. Take a look at some of the best ways to deal with customers on social networking websites.
Digital Marketing / May 25, 2017
We've selected six of our top free SEO tools for 2017, taking some of the guesswork out of your digital marketing efforts to help you rank higher with more relevancy and better results.
Page: