Insights & Perspectives
Keep up with the latest eCommerce, Digital Marketing & Custom Web Development trends with E-dreamz.
Google is constantly changing standards, and keeping up with those updates can be an undertaking. If your site isn’t up to par it can suffer in many ways - from losing rankings to losing customers. Having a strong development/marketing team to review this for you is key.
Defining your target audience is extremely important to gain leads, connect with customers and meet the bottom line within your business goals. If you do not have an idea of who your target audience is, we've provided some tips below on how to figure this out. Remember, being more specific is key to connecting with the customer on a personal basis so don't be afraid to define your message and brand around their wants, needs and interests.
Our latest site launch is for Pearl Dentistry, a Charlotte-based dentist group with a designer chic identity that elevates the concept and experience of going to the dentist to luxurious new heights. With beautiful offices in uptown Charlotte, Pearl provides patients a unique, high-end service that distinguishes them greatly from your average dentist. They needed their new website to be equally distinguishing. We were excited to meet that challenge!
These days a person can pretty much purchase anything they can think of off of Amazon.com and it is fantastic for any person who loves online shopping or needs an item last minute and cannot make it to the store for whatever reason. I cannot count the number of times I have forgotten to purchase something for a party, holiday or event and Amazon has saved me with their fast shipping and a broad selection of products. Sound familiar, anyone?
It used to be we'd say, "It's not every day we get to work with a couple of NASCAR legends," but given our new partnership with FilterTime.com, that may no longer be true! FilterTime is a business venture spearhearded by NASCAR alums Blake Koch and Dale Earnhardt Jr. Their vision is to build the best, easiest and most reliable home air filter subscription service available. And to achieve that vision, FilterTime needed a top-caliber digital partner. E-dreamz is thrilled to be working with FilterTime to build, grow and scale this business into the success we all know it can be.
Product descriptions are a very important part of running a successful e-commerce website. This content is important, not only for the organic rankings of your brand and specific products but also for actually getting conversions and people to buy through your site. Your product pages are a true reflection of your brand image and it's worth putting in the extra time to get these pages to where they need to be. Start improving your product pages by focusing on the images/videos used, user experience and, of course, the information provided in the product descriptions.
Starting a new web project and unsure where to start? Needing a little guidance on what you should be looking for since there is a lot to review? Does the project almost feel a little overwhelming? Here are 11 important questions to ask yourself and your team before you begin the process.
Given that one of our primary industries of focus is healthcare, we are always excited for the opportunity to design and build a new medical website. Rarely, though, do we get to work with organization the size and caliber of Carolina Neurosurgery & Spine Associates (CNSA) - the nation's largest neurosurgery & spine specialty group. Our most recent launch is a completely revamped web experience for CNSA, leveraging a heavily customized version of the healthcare package of our Echo website platform.
E-dreamz's latest eCommerce website project is a multi-store set-up for Qualitrol International - two similar, but distinct, high-end eCommerce websites running on the same multi-site administration platform powered by our Echo by E-dreamz website CMS. Qualitrol is a GE certified dealer that provides parts and repair services for PLC systems. E-dreamz is proud of our results with this challenging eCommerce project.
It may seem that eCommerce has become the norm in today’s society, but there is still a long way to go before online shopping overtakes brick-and-mortar. It may surprise you, as it still surprises me, that eCommerce sales as a percent of global retail sales currently stands at 13%. While that percentage is quite low, it’s also important to remember how online shopping influences our in-store purchase behavior. Multi-channel buying is a common theme today as most consumers will utilize a variety of online and offline resources prior to making a purchase.
Creating a website that shows your customers exactly how great your business is and looks different than all the other websites, is a challenging task. For eCommerce and lead generating sites, the homepage is a very important step in beginning the customer lead funnel. Here are a few pieces of critical content to have on your homepage that can transform the way your audience engages with your brand and how your site performs organically.
As the saying goes for real estate, it is all about location, location, location. Well for digital marketing it is all about branding, branding, branding. Making sure your brand is in the public eye is as important as it can get for an e-commerce or lead generating website. Not only do you need to get your brand and messaging out there, but you need to make sure you are targeting the right audience.
Congrats! You have just launched a beautifully designed and functioning website! It’s responsive, multi-functional, eCommerce or base (depending on your business model) and has all of the latest digital marketing techniques and tactics to advertise your business best online. Now, I want to let you know a common mistake to avoid that businesses make after completing a website launch: not touching a website for months or potentially year(s) after it goes live.
What does Content Marketing have to do with eCommerce? A lot, actually. When most people think about eCommerce, they immediately think of Black Friday, next-day shipping, and heavy promotions, and while they are not wrong, it’s easy to forget about what makes up a brand, especially one that lives solely online.
What is your average customer worth to you? It’s an important question to answer, especially if you’re an eCommerce retailer. Finding the answer to that question could play a part in determining your marketing approach when it comes to channels and expenditures.
If you own an online retail property, there’s little to no question that you should be dedicating resources towards marketing. Online sales have reached the trillion dollar mark annually and continue to grow exponentially. The most challenging question you’ll face is where to allocate your resources before you end up wasting valuable capital on campaigns and efforts that don’t produce results.
Take a deep-dive with me and learn how Snapchat's new initiatives will affect both digital and social media marketing.
The online world changes so rapidly that sometimes it’s hard to keep up and if you’re promoting your business online for the first time, it’s hard to know where to start. You’ve heard of internet marketing, but you’re not sure exactly what it entails. Below are a few suggestions on ways to help your site get discovered that won’t cost you anything.