Brand Marketing 101: Know Your Audience
As the saying goes for real estate, it is all about location, location, location. Well for digital marketing it is all about branding, branding, branding. Making sure your brand is in the public eye is as important as it can get for an e-commerce or lead generating website. Not only do you need to get your brand and messaging out there, but you need to make sure you are targeting the right audience.
Now some people may ask what exactly is branding or how do you make a successful branding campaign? Well, the answer is simple, in order to know your brand, you must know your audience. Figuring out what or who your target audience is, can be a critical component during the creation phase of your brand. Fortune 500 Companies spend millions of dollars a year on branding and ad budgets, but Unfortunately, all that money goes to waste if you are not targeting to the right people. Effective brand marketing is always led by the foundation of identifying who would be interested in your product or service and understanding their specific needs and wants. Doing market research to find your target demographics such as age or gender can be a key component of what type of branding message you have. Even figuring out your target audience's economical status such as income level, occupation or education level can determine where or how you market to your customers. To learn more about understanding your target audience visit inc.com to read “How to Define Your Target Market”
Lastly, your brand is more than just a logo or a slogan. It is how you represent your business to the world. Creating your own unique “voice” for your brand and how you communicate that voice can make or break how your customers view your business. Whether on social media, a digital ad campaign or even how your employees speak about your brand, can affect how you attract a specific audience. It doesn’t matter if you are the local shoe repair store or Nike Shoes, what you put out into the world is what you get back in return. Portray a strong call to action message and expect people to engage. Find what drives your customers and use that in your branding.
At E-Dreamz we pride ourselves in helping our partners in the necessary market research to come up with the best brand marketing campaigns for your target audiences.
For more into on eCommerce Marketing Strategies that drive conversions and online business growth, contact our multi-award winning eCommerce agency to get started today