What Drives Us
Success of an Internet Marketing campaign is often determined based on individual metrics such as improved organic rankings on specific keywords, increased website traffic, higher click-through rates, lower CPCs, or active social network interaction. All of these metrics are definitely important. However, what good are top rankings if they are for keywords that no one searches? What good is brand exposure if you are marketing to the wrong people? What good is a high click-through rate if searchers aren't really looking for what you offer? What good is a ton of traffic if no one buys anything on your site? IT'S ALL WORTHLESS! We don't care how good a line graph looks showing an increase in some random statistic. Bottom line, our main goal is to make your business more profitable online! We enjoy nothing more than watching a business grow due to the efforts of our Internet Marketing team.
When we launch an Internet Marketing campaign, we consider the entire lead acquisition / brand engagement / purchasing process from start to finish and beyond. We thoroughly analyze your target market and devise a strategy to lead potential clients/customers down the path to take the actions on your website that you want them to take.
Here at E-dreamz, we have seen far too many sites that rank well in the search engines and receive a ton of traffic - but no leads, engagements, or sales ever come. Our work is NOT done after a visitor lands on your website. We continuously test adjustments in on page elements (even the smallest tweaks can make a world of difference) to determine which version of a page works best. We analyze the conversion funnel to determine where we went wrong and quickly make the necessary improvements. We don't rest until we feel your site is performing how it should be.
Even after a sale is closed, our work is still not done. Successful businesses are made by turning customers into clients. The best customers are the ones you already have. We craft customer loyalty strategies to help you increase the Lifetime Value of each client. Trust us, it's a lot easier to sell to someone you've already sold.
Flat out, we love Internet Marketing. Our Internet Marketing team has a wealth of experience and a true passion for what we do. All of our decisions and strategies are based on analyzing real, actionable data and years of testing every possible tactic. We want to help you succeed.
