Overview
Paid Placement is an aspect of Search Engine Marketing where advertisers are guaranteed to appear in the Sponsored section in response to specific search queries-with higher ranking generally obtained by paying more than the other advertisers. Paid Placement networks are set up in a real-time auction environment where each key phrase is associated with a cost-per-click (CPC). Advertisers only pay the search engines when searchers click on their ads. Paid Placement is also often called "pay-per-click" (PPC) advertising.
Pay-Per-Click
Our PPC Management service includes:
- Keyword Research
- Bid Landscape Analysis
- Competitive Analysis
- Ad Copy Authoring
- A/B Split Testing on Ad Copy
- Conversion Tracking & Reporting
- Multivariate Landing Page Testing
- Bid Management
- Cost-Per-Acquisition Targeting
- Data Analysis
- Ongoing Optimization
Contact us today to receive your free PPC Management proposal.
