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WORX® Lawn Tools

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Project Overview:

WORX tools have been recognized by some of the top tool experts for their cutting-edge designs and user-friendly features. For example, in May 2006, the editors of Popular Mechanics magazine awarded the WORX GT line trimmer/edger with its prestigious Editor's Choice Award as one of the top innovations in tools at the 2006 National Hardware Show.

Here's what they had to say:
"We're thrilled to recognize these innovative new products with our 2006 Editor's Choice Awards. We pride ourselves on being on the cutting edge of the technology, home improvement, automotive and science industries, and the National Hardware Show was a perfect fit for us to find top-of-the-line home products."
- Roy Berendsohn, senior home improvement editor, POPULAR MECHANICS.

"Worx tools are well-though-out, incredibly user-friendly pieces of equipment, and that's true for the ultra-versatile WG150 18-volt line trimmer, as well. There's not much to quibble about here: This nicely put-together cordless unit earns the Consumer Guide Best Buy designation."
- Consumer Guide, Date Published: 4/23/07

The goal of the new WORX website was to develop a visually-appealing, easy-to-use, secure eCommerce site that reflected the quality and look of the WORX brand and products. WORX also wanted to be certain that their marketing message, product value, videos, brand positioning and complete product offerings were professionally represented.

The new WORX website is geared towards the end user for a positive online shopping experience. The site reflects the quality and value of the WORX brand and their family of products. The content management system allows the WORX staff complete control of site information, products, pricing, ordering, specs and much more.

Some of the WORX website features include; eCommerce, Complete Product Information, Product Videos, Spec Sheets, Comparison Charts, User Manuals, Accessories, News & Events, Specials, Online Registration, and a Complete Knowledge Base System.

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